Bronwyn Hall Email & Phone Number

• Reporting to the Head of Marketing and Brand. Driving force in bringing the Z Energy, Z Business, Z Espress and Caltex brands to life across all channels. Reporting directly to the head of marketing and brand, I have.
• Supporting the Future Fuels team to roll out EV charging across the Z network. Design of chargers, signage, posters, and collateral using a customer-centric approach. Project Management of the branding of our EV fleet.
• As a member of the core cross-functional team for the Z.co.nz and Caltex.co.nz redevelopment projects, I participated in co-design workshops and provided branding and design advice. I contributed to the content.
• Onboarding of our new agency Saatchi & Saatchi, as well as all new starters, to ensure they are familiarised with Z's brand, tone of voice, and the optimal ways to use our assets.
• Working with Z’s Head of Retail and Saatchi & Saatchi to review Z’s Brand architecture bringing Z back from being a ‘House of brands’ to a ‘Branded house'.
• Supported weekly Marketing Alignment meetings by reviewing all Marcomms material to ensure it is on brand and visually cohesive.

• Reporting to the Head of Product and Design. Working alongside a team of digital Product Owners, Experience and Service designers. Acting as a conduit between Digital products and Brand and Marcomms teams. HIGHLIGHTS:
• I led the development of a new Z Energy brand design system that significantly improved the efficiency and coherence of all Z-branded materials and products. Recognizing the need to address the business concerns of.
• Provided subject matter expertise to support Z’s defence against an injunction to cease using the colour orange by Genesis Energy. My responsibilities included researching and providing all historical marketing.
• Evolving the Z Brand Manual; researching and writing the new 'Te O Maori' and 'How we use copy' sections of the Brand manual. Engaging with stakeholders and agencies on any changes or releases to the manual, and.

• Reporting to Z's Brand Manager. Design of all things Z! both internal and external facing design. From Froyo machines to site staff training materials. Brand custodian including the creation, evolution, and maintenance.
• Re-development of Z’s Digital Asset Management system (DAM). Review of its functionality and research into alternative platforms. Streamlining its structure ensures its accessibility for staff and agencies.
• Project planning, briefing and co-creation of a new illustration library with Dean Proudfoot from Watermark Creative to inject more diversity and inclusion into our assets.
• Art direction and liaison with an overseas supplier to redesign the Investor Relations website.
• Facilitated agency ‘creative reviews’ a chance to see how the Z brand was coming to life visually, to pinpoint deviations.
• Part of the core cross-functional team that developed a new intranet for Z's 500+ staff using Sharepoint, co-design workshops, card sorting, and design of all assets across the site.

Wellington, Wellington Region, New Zealand

• Strategy, design and execution of social media, online and print campaigns.
• Stakeholder engagement.
• Relationship manager of print providers.
• Writing and content creation for Facebook and Twitter.
• Managed photoshoots (talent, makeup artist, photographer)
• Photography of events.

Wellington, Wellington Region, New Zealand

• I established Trilogy’s first In-house Design team
• Created processes and systems for the Design team
• Management for the Art Direction and workload of the design team across two brands
• Responsible for the consistent visual representation of the brands
• Responsible for creating a new ‘Visual brand language’ and Brand Manuals
• Photography management: Coordination of all shoots both product and lifestyle imagery. Responsible for hiring briefing and sourcing props, locations and products. Art direction of shoots. Responsible for hiring and.

Wellington, Wellington Region, New Zealand

CORE RESPONSIBILITIES: Conceptual, Design, Typography, UX, Book design, Stamps and Collectables, and Wayfinding design. And the Art Direction of photographers, junior designers and mac operators. Clients included NZPost, Kiwi Bank, the Ministry of Education, the Medical Council, Aon Insurance, Toyota, the Electoral Commission, Inland Revenue and What Now.

Wellington Region, New Zealand

CORE RESPONSIBILITIES: The design of events, campaigns, magazines, adverts, editorials,billboards, signage, packaging, branding and marketing materials. AccountManagement and engagement of internal stakeholders, community groups, volunteersand council partners. For example Capacity, Ministry for the Environment, PositivelyWellington Tourism, Positively.