Bronwyn Hall Email & Phone Number

Reporting to the Head of Marketing and Brand. Driving force in bringing the Z Energy, Z Business, Z Espress and Caltex brands to life across all channels. Reporting directly to the head of marketing and brand, I have provided timely art direction and brand advice to internal staff and agencies while crafting designs for teams across the business.HIGHLIGHTS: • Supporting the Future Fuels team to roll out EV charging across the Z network. Design of chargers, signage, posters, and collateral using a customer-centric approach. Project Management of the branding of our EV fleet – Art Direction, and supplier and stakeholder management.• As a member of the core cross-functional team for the Z.co.nz and Caltex.co.nz redevelopment projects, I participated in co-design workshops and provided branding and design advice. I contributed to the content playbook, which included defining the content vision and principles, and ensuring that the tone of voice aligned with the brand. I facilitated access to imagery and ensured the inclusion of te reo, while also serving as a liaison between our website development agency, AKQA, and Saatchi & Saatchi.• Onboarding of our new agency Saatchi & Saatchi, as well as all new starters, to ensure they are familiarised with Z's brand, tone of voice, and the optimal ways to use our assets.• Working with Z’s Head of Retail and Saatchi & Saatchi to review Z’s Brand architecture bringing Z back from being a ‘House of brands’ to a ‘Branded house'.• Supported weekly Marketing Alignment meetings by reviewing all Marcomms material to ensure it is on brand and visually cohesive.• Due to budget cuts to agency spending I collaborated with the Social Media Manager to brainstorm and create all social assets for Caltex and Z for 6 months. I utilised my creative thinking, design, and animation skills.

Reporting to the Head of Product and Design. Working alongside a team of digital Product Owners, Experience and Service designers. Acting as a conduit between Digital products and Brand and Marcomms teams. HIGHLIGHTS:• I led the development of a new Z Energy brand design system that significantly improved the efficiency and coherence of all Z-branded materials and products. Recognizing the need to address the business concerns of productivity and future delivery while also saving costs, I formulated a hypothesis and conducted extensive research, scoping requirements, workshopping, testing, and collaborating with Dave Clark to implement the new design system. The system was immediately put into effect, resulting in substantial cost and time savings for the company. As we went into the Covid lockdown, the system allowed us to quickly produce urgent communications while maintaining brand consistency.• Provided subject matter expertise to support Z’s defence against an injunction to cease using the colour orange by Genesis Energy. My responsibilities included researching and providing all historical marketing materials and offering advice on logos, colours, and printing methods.• Evolving the Z Brand Manual; researching and writing the new 'Te O Maori' and 'How we use copy' sections of the Brand manual. Engaging with stakeholders and agencies on any changes or releases to the manual, and regular catchups with Dave Clark Design to keep the Brand system project alive and iterating as required.

Reporting to Z's Brand Manager. Design of all things Z! both internal and external facing design. From Froyo machines to site staff training materials. Brand custodian including the creation, evolution, and maintenance of brand manuals, logos and digital asset management library. HIGHLIGHTS: • Re-development of Z’s Digital Asset Management system (DAM). Review of its functionality and research into alternative platforms. Streamlining its structure ensures its accessibility for staff and agencies. • Project planning, briefing and co-creation of a new illustration library with Dean Proudfoot from Watermark Creative to inject more diversity and inclusion into our assets.• Art direction and liaison with an overseas supplier to redesign the Investor Relations website.• Facilitated agency ‘creative reviews’ a chance to see how the Z brand was coming to life visually, to pinpoint deviations.• Part of the core cross-functional team that developed a new intranet for Z's 500+ staff using Sharepoint, co-design workshops, card sorting, and design of all assets across the site. • Facilitator of Z’s Innovation 101 workshop, exploring design thinking and methodologies.• Collaborating with Z's Innovation Refinery and Rush Digital to reboot the Z app. An opportunity to delve into user experience design and its application on the app platform.• Brand Advisor on cross-functional Annual report team (2019–2022).• Responsible for building strong and collaborative internal and external relationships with staff, agencies, and suppliers. Demonstrated ability to prioritise work from multiple stakeholders with competing deadlines, some very short-notice, fast-turnaround jobs and some longer term. Listened and interpreted customer needs, wrote, and followed briefs successfully.Provided copywriting and editing expertise, adding value and enhancing comprehension. And video and animation creator for social channels.

Wellington, Wellington Region, New Zealand

• Strategy, design and execution of social media, online and print campaigns.• Stakeholder engagement.• Relationship manager of print providers.• Writing and content creation for Facebook and Twitter.• Managed photoshoots (talent, makeup artist, photographer)• Photography of events.

Wellington, Wellington Region, New Zealand

I established Trilogy’s first In-house Design team• Created processes and systems for the Design team• Management for the Art Direction and workload of the design team across two brands• Responsible for the consistent visual representation of the brands• Responsible for creating a new ‘Visual brand language’ and Brand Manuals• Photography management: Coordination of all shoots both product and lifestyle imagery. Responsible for hiring briefing and sourcing props, locations and products. Art direction of shoots. Responsible for hiring and overseeing retouching of imagery and implementation of product library• Sole Design of Packaging redesign project 2014• On the Project team for packaging system re-design 2011• Shop, display and event design• Monthly travel for print press passes in Auckland and Levin• Meeting and exceeding often unexpected deadlines from five teams, working across four time zones

Wellington, Wellington Region, New Zealand

CORE RESPONSIBILITIES: Conceptual, Design, Typography, UX, Book design, Stamps and Collectables, and Wayfinding design. And the Art Direction of photographers, junior designers and mac operators. Clients included NZPost, Kiwi Bank, the Ministry of Education, the Medical Council, Aon Insurance, Toyota, the Electoral Commission, Inland Revenue and What Now.

Wellington Region, New Zealand

CORE RESPONSIBILITIES: The design of events, campaigns, magazines, adverts, editorials,billboards, signage, packaging, branding and marketing materials. AccountManagement and engagement of internal stakeholders, community groups, volunteersand council partners. For example Capacity, Ministry for the Environment, PositivelyWellington Tourism, Positively Wellington Business and the Wellington Zoo.