Director of Brand Marketing | ManitobahSep 2023 – Present | RemoteLed brand marketing for Manitobah, an Indigenous-founded company rooted in culture and impact. I developed and drove purpose-led strategies that align B Corp certification with consumer engagement and brand growth, ensuring consistency across all channels while making a meaningful difference in Indigenous communities.Key Focus: Brand Strategy | Social Impact | Consumer Engagement

Director of Brand Communications | A New Earth ProjectMar 2022 – Sep 2023Led communications for a sustainability-focused coalition, creating high-impact campaigns to raise awareness about eliminating plastic pollution. Collaborated with global partners, outdoor enthusiasts, and industry leaders to scale our mission and advocate for sustainable packaging solutions.Key Focus: Campaign Leadership | Partnership Activation | Environmental Advocacy

Led global marketing for Liv Cycling, a women-focused cycling brand owned by Giant Bicycles. Developed and executed comprehensive marketing strategies that elevated the brand’s visibility and drove significant consumer engagement.Key Focus: Global Sports Marketing | PR & Communications | Brand Campaigns- Led global sports marketing programs, increasing brand visibility by over 500% through strategic partnerships with athletes and teams, including Liv Factory Racing and Liv Racing Collective.- Directed all global PR and communications, securing top-tier placements and building brand advocacy across cycling and lifestyle publications.- Developed brand campaigns that reached over 80 million women globally, contributing to brand growth and engagement.- Negotiated key athlete partnerships, brand ambassadors, event sponsorships, and secured the white jersey sponsorship for the first-ever Tour de France Femmes.

Director, California Network | 1% for the PlanetSep 2014 – Aug 2016Led the growth of the California network, developing strategic giving platforms and partnerships that increased environmental funding and impact for nonprofits.Key Focus: Philanthropy Strategy | Nonprofit Partnerships | Business Development

Held a series of leadership roles at The North Face, driving initiatives across visual merchandising, community engagement, and cause marketing.Key Focus: Visual Merchandising | Brand Marketing | Community EngagementOutdoor Exploration + Community Development Manager: - Led strategies to connect consumers with the outdoors, managing a $3M budget and launching a global $250K grant program focused on youth engagement (The Explore Fund). - Developed cause marketing initiatives in collaboration with nonprofit partners and ambassadors.Visual Merchandise Manager: - Directed visual merchandising strategy across retail and wholesale channels, managing a $1M budget and leading nationwide visual presentations and new store design and installations.- Ensured consistent brand storytelling and boosted customer engagement through tailored visual experiences.Merchandise Coordinator: - Implemented visual merchandising standards across the Rocky Mountain region, training teams on brand presentation and product displays. - Led merchandising strategies for trade shows and key retailer events to enhance The North Face's brand visibility.