Fifth Harvest is a modern farming company that's turning unused space into productive farmland in inner city areas. We grow nutritious, sustainable, and mouthwatering leafy greens, herbs, and berries for wholesalers and restaurants in Australia.

The Climate Tech Fellowship is an 8-week program designed to help ambitious people take the leap into climate tech. Fellows will also learn from leading climate tech founders, operators, and investors across ANZ.

• Led a sales and marketing team responsible for revenue growth and lead generation for RedGrid's white-label energy platform. • Planned, led, and executed a new go-to-market strategy to launch an MVP and acquired 100 users in 1-month. • Orchestrated all aspects of demand generation and brand awareness, increasing website traffic and sales leads by 226% and 300% respectively in 6 months. • Operationalised the sales process and CRM resulting in a clear understanding of the sales pipeline and more accurate reporting. • Owned product marketing initiatives for new product rollout including customer research and interviewing, competitive intelligence, pricing, messaging, content development, go-to-market strategy, and sales enablement. • Collaborated with sales, support, and product teams to collect and share product feedback, feature requests, and feature prioritisation. • Owned strategic planning of digital marketing initiatives including content marketing, social media, digital advertising, email marketing, virtual events and earned media• Supported strategic partners with launch material, joint PR, and marketing collateral.• Member of Redgrid's senior leadership team and regularly contributed to strategic planning, goal creation and performance evaluation. Nominated as Acting-CEO in absentee. • Provided support for and presented information on sales and marketing initiatives and results to Redgrid's board members and potential investors.

• Led a sales and marketing team responsible for revenue growth and lead generation for Archa's spend management software. • Created and led the go-to-market plan for Archa's first product launch and beat revenue targets by 60%. • Defined Archa's value proposition, branding, and messaging and tested with various user segments to identify product-market fit. • Conducted over 100 user interviews and gathered quantitative feedback to test numerous product iterations prior to launch. • Designed and built the Archa website, conducted user testing, A/B testing and continually monitored analytics to make small but measurable improvements to conversion rate. • Created marketing strategy and executed content marketing, email marketing and social media to attract users, generating leads across multiple online and offline marketing channels. • Developed the customer journey and sales process from scratch, and used qualitative data to improve conversion from acquisition through advocacy. • Hired and managed a digital agency responsible for video, social media and email marketing. • Sourced and negotiated with partners to build new referral channels.

• Launched and scaled up two new segments, with end-to-end ownership from initial analysis, go-to-market strategy and marketing plan, to delivering sales and channel partnerships.• Led product go-to-market and ensured that the customer value proposition was accurate and presented in a way that customers cared about. • Work closely with design, product & engineering leadership to shape the direction & roadmap• Develop a marketing roadmap of initiatives to increase awareness, adoption and upsell KPIs and owned the execution of these tactics from start to finish. • Oversaw the creation of content, including videos, blog posts, and slide presentations.• Developed concise internal documents and external collateral to improve sales capabilities and reduce sales cycles. • Built new referral, technical integration and white label partnerships with banks, processors, and program managers to generate new business leads and deliver joint value propositions.

An opportunity arose to rejoin a startup that I'd previously worked for and help a new CEO commercialise the product. We grew the team to 10 FTEs across across Engineering, Sales, Marketing, Product, and Operations, relaunching our B2B SaaS platform and developing a new mobile app to support our value proposition.

As Head of Product, I managed and oversaw the development of our go-to-market mileage expensing software. I led the team through the full product life-cycle from idea concept, customer development, MVP, testing and launch.