Brook Terran is Vice President at Blast PR, where she leads the Raleigh office and serves as a trusted advisor to clients. Her focus is on the creation and execution of communication strategies that enhance clients’ business priorities and earn them distinction in the market.Prior to Blast PR, Brook developed an extensive marketing background. She has worked with clients in a variety of industries including advertising, art, education, publishing, sports, tech and toys, and has worked with household names like Crayola, NFL, Wikipedia and more.

--Planned and delivered compelling booth experiences at tradeshows while directly managing 400k event marketing budget, and grew events from three to 24 while increasing ROI (one show saw 348% ROI) and staying under budget.--Strategically led public and media relations to ensure the most effective brand messaging and positioning, and with one case study secured over 200 news placements across 32 countries that included the New York Times, Wired, CBS News, Good Morning America and more. --Developed and managed external crisis communications plan and led internal communications to increase employee satisfaction and business knowledge of over 75 employees.--Created and executed a brand advocate program to increase sales, positive reviews and referral traffic.--Led all content generation and production across all media platforms for paid, owned and earned media.--Analyzed market trends and recommended changes to business development strategies based on analysis.

As a PR director, Brook Terran’s primary focus is helping Blast PR's clients develop strategic communication plans that can be effectively implemented in order to deliver tangible results. Brook combines a high level of strategic thinking, tremendous dedication and her proactive personality in her efforts to deliver on clients’ key goals and requirements. This has resulted in blowing out client benchmarks for a broad range of clients across the agency’s portfolio – and incredible client satisfaction.