Brooke Allison

Brooke Allison Email and Phone Number

Global Business Development at Publicis Groupe @ Publicis Groupe
france, aquitaine, france
Brooke Allison's Location
Denver, Colorado, United States, United States
About Brooke Allison

Passionate and dynamic marketing professional with over a decade of experience at a leading global agency holding company. Skilled at navigating diverse roles across business development, corporate strategy, communications, and campaign activation, both digital and offline. Expertise in social and programmatic in-housing, team leadership, and delivering strategic initiatives while working closely with C-suite executives across a global network.Human & dog mom, wine & gardening enthusiast, travel planner, Ohio native & current Coloradan.

Brooke Allison's Current Company Details
Publicis Groupe

Publicis Groupe

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Global Business Development at Publicis Groupe
france, aquitaine, france
Employees:
29749
Brooke Allison Work Experience Details
  • Publicis Groupe
    Global Business Development, Senior Director
    Publicis Groupe Jan 2023 - Present
    Denver, Colorado, United States
  • Publicis Groupe
    Growth Intelligence, Director
    Publicis Groupe Apr 2021 - Jan 2023
    Denver, Colorado, United States
    Lead Publicis Groupe’s marketing and digital business transformation offerings across creative, media, data and technology, to drive business growth for Publicis. Responsible for tracking anticipated pitches, prospecting new clients, tracking & monitoring the new business pipeline, measuring new business pitch performance, and reporting outcomes internally and externally.
  • Publicis Media
    Prospecting Strategist, Associate Director
    Publicis Media Apr 2018 - Apr 2021
    Chicago, Il
    • Drive Publicis Media’s business by building intelligence for prospective clients across brands (Starcom, Spark, Digitas, Zenith, Performics) through focused research and data collection• Report to Global Brand Presidents & C-suite executives across our 5+ global agencies• Build robust dossiers on prospects’ business goals, agency relationships, map key decision makers and craft engagement opportunities for Publicis executives• Promote global collaboration for business development across brands and regions with UK-based Prospecting Strategists• Craft emails and POVs on behalf of senior leadership to engage in conversation with prospective stakeholders • Convert prospects to new business opportunities, sharing valuable research and intel to aid in pitch material
  • Starcom
    Cross-Channel Global Investment Supervisor - Airbnb
    Starcom Sep 2016 - Mar 2018
    Chicago, Il
    • Served as the US investment liaison for global Airbnb initiatives across digital, TV, print, radio & OOH• Conducted marketplace evaluations and POVs for Airbnb to give direction on future media activations• Onboarded a DSP and managed multiple self-service programmatic campaigns for Airbnb
  • Starcom
    Digital Media Supervisor - Kraft Heinz
    Starcom Feb 2013 - Sep 2016
    Chicago, Il
    • Produced and executed robust digital plans for one of the top data-driven marketers, Kraft Foods• Ran digital campaigns through in-house programmatic initiatives with Turn, Kraft’s chosen DMP/DSP• Created first-to-market digital experiences through vendor negotiations and brainstorms• Executed client needs and positioned Starcom as the media expert when facing the brand teams and vendors• Increased understanding of digital platforms to create new media planning opportunities for budgets ranging from $500 per quarter, to $9 million per campaign• Completed Flight Basics, Starcom's world renowned 20-day comprehensive media planning and buying course
  • Red Frog Events
    Event Coordinator
    Red Frog Events Aug 2012 - Jan 2013
    Chicago, Il
    • Coordinate logistics, negotiate services, and provide day of event services for the Warrior Dash in Nashville, Las Vegas, and Miami for over 15,000 participants and a clue-driven urban scavenger hunt in Philadelphia• Direct and schedule 120 employees’ travel schedules for over 70 events• Oversee and improve the company’s social media presence on Facebook, Twitter, Instagram, and Google Plus• Chair as a customer service representative to a database of over one million participants by fielding questions, comments, complaints, and billing issues• Manage multiple projects for seven teams while adhering to tight deadlines
  • Kreber
    Advertising Project Coordinator
    Kreber Jun 2011 - Aug 2011
    • Develop and produce catalogs for companies such as Kohls, Dick’s Sporting Goods, JoAnn Fabrics and Lenovo• Coordinate model schedules for in-house photo shoots• Revise and make necessary changes to the advertisements to meet clients’ requests• Attend all company meetings and relay information to team members
  • J. Lauren Events
    Intern
    J. Lauren Events Mar 2011 - Aug 2011
    • Coordinate logistics of functions, such as weddings• Process online calendar submissions and distributed marketing collateral to promote upcoming events• Create and maintained the company contact list• Assist with arranging catering and equipment needs• Update online blogs and drafted press releases
  • Service Title Agency
    Administrative Assistant
    Service Title Agency May 2010 - 2011
    • Assist customers with preliminary paperwork upon arriving for a closing• Compile and manage the daily schedule for company closings both in and out of office• Update and restore electronic client file database through Excel and PDF formatting• Rectify outdated and mislabeled client contact information by cross-referencing legal documents• Scan and catalogue on average 1,000 client files per week into database
  • Eddie George'S Grille 27
    Server, Hostess
    Eddie George'S Grille 27 Jun 2009 - Sep 2010
    Eddie George's Grille 27 is a sports-themed restaurant located on Ohio State's Campus• Multi-task at a fast-pace to ensure efficiency and customer satisfaction • Accommodate and manage large parties with game day crowds of over 500 people• Place orders and meet all of guests’ needs• Communicate effectively with customers, servers, and managers
  • Embroidme
    Dublin City School Representative
    Embroidme Apr 2007 - Jun 2008
    Located in Dublin, OH▪ Order and design t-shirts for school events▪ Collect money from organizations and various sports teams▪ Promote Dublin clothing and merchandise at school and community events▪ Market new products to groups from the Dublin area▪ Negotiate prices to fit customer’s budget▪ Handle any customer complaints or suggestions to guarantee a high level of satisfaction

Brooke Allison Education Details

Frequently Asked Questions about Brooke Allison

What company does Brooke Allison work for?

Brooke Allison works for Publicis Groupe

What is Brooke Allison's role at the current company?

Brooke Allison's current role is Global Business Development at Publicis Groupe.

What schools did Brooke Allison attend?

Brooke Allison attended The Ohio State University - The Max M. Fisher College Of Business, Dublin Coffman High School.

Who are Brooke Allison's colleagues?

Brooke Allison's colleagues are Manpreet Singh Arora, Chittoor Chandu, Magda Urbańska, Juan Pavone Paschetta, Alejandro B., Kieran S, Aakriti Saxena.

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