Perform reporting and analysis to aid in the direction of product development, formulate internal marketing tactics, and determine which items should be marked down and/or discontinued.Act as liaison between the sales and product development teams in order to develop marketing collateral including press kits, sales handbooks, and consumer catalogs for wholesale accounts such as Neiman Marcus, Bergdorf Goodman, and Harrods.Responsible for SKU creation, maintaining seasonal… Show more Perform reporting and analysis to aid in the direction of product development, formulate internal marketing tactics, and determine which items should be marked down and/or discontinued.Act as liaison between the sales and product development teams in order to develop marketing collateral including press kits, sales handbooks, and consumer catalogs for wholesale accounts such as Neiman Marcus, Bergdorf Goodman, and Harrods.Responsible for SKU creation, maintaining seasonal internal master spreadsheets, and uploading and maintaining product specifications into the company’s e-commerce platform.Developed the brand’s first-ever Bespoke Collection; a custom product line offered to core collectors.Review and assign general ledger codes to credit card statements and petty cash account transactions preceding expense approval.Schedule and manage all freelance photographers to ensure product is being represented in accordance with the company’s brand image.Manage the activities of the company's public relations firm to ensure clear and concise brand messaging.Provide minor Adobe Photoshop retouching to product white sweeps and/or sales materials.Assist team in the company's Home Shopping Network debut by supplying appropriate supplemental photography, drawings, and video footage to ensure accurate portrayal of brand identity while guaranteeing compliance with legal standards. Worked with the Aurora Holdings Ecommerce Manager as well as the Borne Group to produce original copy and photography to be used in the first redevelopment of the Jay Strongwater direct website.Collaborate with charity organizations to raise funds for causes such as public education, breast cancer research, violence prevention, the fight against AIDS, and more. Show less

Supervised catalog processes; from SKU list conception to post-campaign performance trackingRan SSRS and Access demand reports in order to analyze product performance, track the success of promotional campaigns for the company’s direct and retail channels, and discover opportunity for company growthCommunicated with data processing service bureaus and co-ops to generate mail files and provide print instructionsConducted quarterly sales reporting in order to track the… Show more Supervised catalog processes; from SKU list conception to post-campaign performance trackingRan SSRS and Access demand reports in order to analyze product performance, track the success of promotional campaigns for the company’s direct and retail channels, and discover opportunity for company growthCommunicated with data processing service bureaus and co-ops to generate mail files and provide print instructionsConducted quarterly sales reporting in order to track the success of catalogs in terms of key performance indicators such as return rate, average order value, and dollar per bookForecasted product performance for catalog and e-commerce sales based on sales history, catalog/web depiction, and projected growth rate Show less

Created balance sheets, income statements, and excel documents to aid in managerial accountingCompleted season sales history and estimate future season sales based on product offering and projected growthResponded to customer and employee requests, suggestions, and complaintsManaged weekly employee work schedule and vendor delivery schedules

Worked with various nonprofit organization to raise money and awareness on issues such as hunger, disaster relief, water quality, and educational developmentEstablished Bangs at Cornell University as an established not-for-profit university-recognized chapterLead marketing team to plan events in the Ithaca area, Cornell community, and onlineEngaged in tabling and promotional events to sell Bangs shoes and recruit Bangs’ first general body members

Entered and paid invoices via QuickBooks accounting software Researched relevant media outlets and allocated advertising budget appropriately; monitored funds via Excel Organized invoices and purchase orders Negotiated with vendors on price points and minimum quantity orders

Researched appropriate target markets and accordingly developed a marketing plan to increase membership of New York State flower growersConducted a situational analysis and industry analysisPresented the final plan and visuals in a showcase for NYSFI executives

Established a presence for InternMatch on Cornell University campus and the East CoastPresented lectures to Cornell students in order to recruit among the first East Coast InternMatch usersContributed to weekly meetings with other ambassadors nationwide Communicated directly with the founder and CMO in order to develop effective ways to reach the target audienceDeveloped advertisements and distributed promotional merchandise throughout Cornell University's campus

Worked with confidential patient informationCompleted HIPAA confidentiality coursesInteracted with both medical professionals and patients