Brooke C. Email & Phone Number

Phoenix, Az, Us

Minneapolis, Mn, Us

Scottsdale, Az, Us

As the Discount Tire CX Analyst, I improved the customer experience through data analysis, research, requirements gathering, complex design, and solution identification. Data was gathered through InMoment, Alchermer, Netbase, and Micro Strategy and cleaned through Excel and Alteryx. Data visualization was built through Excel, Tableau, or PowerBI and presented through PowerPoint.

Created dashboard designing with effective data visualization of large data volumes (up to 5TB) from various data sources (SQL Server, MS Excel, Redshift Data Warehouse etc).Used Tableau and Amazon QuickSight to build data visualizations to communicate insights.Worked with Fatal Occupational Injuries Redshift Data Warehouse to analyze workplace fatalities.

Huntsville, Tx, Us

Developed detailed test plans, test scripts, user flows, user personas, and training materials.Conducted both quantitative and qualitative data analysis on data gathered from focus groups, one-on- one interviews, surveys, and remote and local user testing.Lead UX discussions and present design work using Adobe Cloud Design and PowerPoint to the product team and senior leadership for review and feedback.Managed usability testing for Sam Houston State University research facilities landing pages in preparation for Web site redesign. Defined testing parameters, prepared prototypes, recruited users, facilitated tests and reported results.Designed and maintained website content using HTML, CSS and WebCMS.Monitored website performance using SiteImprove. Reported and created an Analytic Brief and calculated important business metrics including Market Size, Brand Equity, Trends, and Competitors with SiteImprove. Researched industry trends and staying up-to-date on current events. Created social media content and calendar using Excel and Hootsuite.Reported social media analytics from social media analytics tools.Draft and posted Facebook posts, tweets and Instagram content.Responsible for ensuring all content adhere to established standard before posting on company websites.Used Google Analytics to track and measure search engine optimizationDocumented code and workflows to facilitate transparency and operational continuity.Provided training and delivered presentations when required and directed.

Met with client(s) to gather requirements for marketing strategies.Recommended and implemented social media and marketing strategies.Drafting & designed web copy, brochures and other marketing materials.Worked with Medical Office Software (MOS) to query and extract patient information.Performed research and analysis of Quest Diagnostic data for reconciliation to medical records.Worked with Medical Director to create patient survey to gage customer satisfaction with services and social media use.Used SPSS to enter independent and dependent variable to find means and correlations and converted results into graphs and reports for presentations.

Master Of Arts, Mass Communication

Bachelor’S Degree, Mass Communications With Emphasis On Organizational Communications