Brooke Dillon Email & Phone Number

Minneapolis, Minnesota, United States

Arden Hills, Mn

• Create, implement and measure effective strategic external and internal communications and visibility plans to achieve business goals of all Land O’Lakes business units including Dairy Foods, Animal Nutrition, WinField United and Truterra.• Assist, counsel and execute on executive leadership visibility and communications plans, working with the CEO, CHRO, President of Animal Nutrition and others to formulate written long-form and short-form communications, social media strategy, media opportunities, visibility and engagement platforms and more.• Lead crisis communications and issues management for all business units and functions (food safety, location/facility issues, reputational misinformation threats, etc.), across Land O’Lakes’ enterprise.• Served on the cross-functional COVID-19 steering committee and as lead for all COVID-19, Vaccination and Return to the Workplace related internal and external communications strategies and execution. • Work directly with senior leaders, Government Relations, Quality & Assurance, Research & Development, Corporate Strategy and Human Resources in development and execution of deliverables. •Serve as media relations point for Land O’Lakes, Inc., pitch stories that position Land O’Lakes as a thought leader and ‘more than just butter,’ and assist in reactive requests from top-tier outlets including the New York Times, Bloomberg, Fortune and more.•Manage media agency relationships.

Greater Minneapolis-St. Paul Area

• Strategically position Northrop as a world-class entertainment venue and center for academic collaboration through creating and implementing comprehensive traditional and digital marketing, communications, and outreach plans.• Strategize, create, and edit all communications for Northrop including advertising copy, internal communications, press releases, blog content, digital and traditional marketing campaigns, external relations/development assets, social media content, and performance programs• Act as a liaison between performing artists and Northrop for all marketing related needs and assets• Work with the Institute for Advanced Study and University Honors Program to promote events and cross-collaboration• Leverage outreach opportunities in key communities to build brand awareness, interaction, and engagement• Manage and create strategic content for all Northrop social media channels• Assist in issues management• Manage Marketing & Public Relations interns

Greater Minneapolis-St. Paul Area

• Develop and implement strategic communications plans for University events, initiatives & announcements• Write and distribute targeted press releases, media advisories, and editorial content that highlights, and aligns with, University accomplishments, goals and mission• Create briefing documents and talking points for University president, administrators, faculty, and staff• Strategically pitch and place media stories highlighting the U’s achievements and initiatives, with the goal of maximizing exposure and positioning the U of M as a leading research and educational institution• Position University faculty members as experts in their given fields and facilitate interview scheduling and staffing with media• Function as the communications liaison between central administration and departments including the College of Science and Engineering, Carlson School of Management, Office for the Vice President for Research, etc. • Assist in crisis communications and issues management• Hire and manage student assistants

• Write and distribute press releases, media alerts and internal communications including the annual Minnesota State Fair Press Kit, Annual Report and Year In Review publication• Develop a strategic marketing and communications plan for each annual event, specifically targeting under-served and ethnic populations • Produce and execute an extensive, targeted social media plan, incorporating Facebook, Twitter, YouTube and WordPress• Serve as Grandstand Entertainment Media Relations liaison, working with artist publicists, management, local and national media• Manage all aspects of Information Services initiatives including hiring, budget-planning and information production• Manage 40 Information Booth employees during fair-time, and one assistant during summer-time• Serve as secondary spokesperson of the Fair, participating in live interviews and talk-backs • Oversee scheduling of interviews with fair concessionaires and media

Cannon Falls, Mn

• Write content and copy for website, e-newsletters,flyers, press releases, and event announcements• Assist in the expansion of brand development and strategy• Manage Media Relations initiatives

Greater Minneapolis-St. Paul Area

• Assist with production and distribution of press releases, media alerts and internal communications• Write and edit the Minnesota State Fair Press Kit• Create and refine the fair’s crisis communication plan• Request and facilitate interviews with fair concessionaires, entertainment and media• Assist in strategically marketing the Minnesota State Fair through a marketing plan

Rochester, Mn

Master Of Arts (M.A.), Strategic Communication

Ba, Journalism - Public Relations