Brooke West Email & Phone Number

United States

•Published a thought leadership article in Forbes by the Kelly SETT president that resulted in more than 150 clicks on the company’s global workforce report in less than 10 days.•Developed content and prepped VP of Science & Clinical to present at an annual conference that generated more than 45 leads. Persuaded a trade reporter to publish a contributed article from presentation content and bite on a pitch for an upcoming interview on AI in clinical research.

Round Rock, Texas, United States

•Counsel internal stakeholders on the development of compelling communications strategies to support the sustainability program.•Manage and develop relationships with influential media and industry influencers with the goal of earning impactful coverage for Emerson in trade and business media. •Identify speaking opportunities, secure placement and prepare executives and subject matter experts to communicate Emerson’s position on strategic topics.•Collaborate with diverse, global teams in various disciplines to complete PR projects.•Create, review and approve a variety of PR deliverables including news releases, media kits, images and captions, biographies, headshots and contributed articles.

Austin, Texas

•Led, with a team of eight, media relations and the Take Care of Texas (TCoT) program, an environmental campaign that arms Texans with knowledge and tools to care for the state.•Led public relations efforts during the 2021 Texas freeze, responding to 350+ media requests, including national outlets. Coordinated short-form video updates for Texans on response efforts featuring the executive director, earning 44,500+ views across Facebook and Twitter.•Implemented a proactive media outreach strategy, including a blog to humanize and raise awareness of the agency that earned 55,950 views within its first year. •Collaborated with agency leaders to develop and implement a crisis communications plan.•Reorganized duties of TCoT team to better leverage strengths and refocus efforts, resulting, in part, in an average 500% increase in engagement across social media platforms.•Launched an ad campaign generating more than 11,000 environmental pledges from Texans.

Bryan/College Station, Texas Area

•With a staff of three, implemented integrated communications plans for all Lab activities, increasing U.S. conference attendance by 2.5% and establishing branding for a new, international conference. •Conducted a qualitative study to evaluate communications tactics. Used data to strategically focus work and adjust KPIs, increasing email click-through rate from 2.2% to 3.5%.•Collaborating with PR agency, created a new brand slogan to more effectively communicate Lab mission areas. Redesigned websites and launched an annual year-in-review magazine to align with updated branding.•Developed a storytelling campaign for the advisory committee to amplify rich history of the U.S. event.

•Took on social media management as a stretch assignment, increasing social media engagement by 300% over six months.•Generated relevant stories and content promoting the college, its departments and programs. •Collaborated with faculty, staff, students and alumni to effectively communicate necessary and interesting information to the college and general public. •Worked with local media market to produce a positive, dynamic image for the college and spoke on behalf of the college when necessary. •Photographed college events and maintained photo archive. •Managed and created content for the college's social media sites.

Bryan/College Station, Texas Area

•Was part of the team who earned first place at the 2012 Texas Associated Press Managing Editors awards for Breaking News Report of the Year for coverage of a shooting near the Texas A&M campus.•Built upon the beats and broke news as necessary. •Generated story ideas independently and produced fast-turnaround stories on major news while balancing longer in-depth pieces. •Shot and edited video to accompany stories.

Bachelor Of Arts (Ba), English Language And Literature, General

Activities and Societies: Freshman Aggies Spreading Tradition (FAST), Freshman Leadership Development Retreat (FLDR), Aggies Reaching Out.

Master’S Degree, Strategic Communication & Innovation, 4.0

30-hour master's degree program focused on preparing students for senior level positions as strategic communicators in today's global.