Hello, and thank for taking a moment to get to know me and how I might help your business or nonprofit! I'm a full-service, senior-level Communications Specialist with a combined passion for storytelling, design, and social impact. I have guided the voice, marketing, and on-site experience for the largest museum in the west, and conceived of and executed all creative components of multiple successful Los Angeles restaurants. I love helping to create distinctive brands and engaging digital, social, and fundraising campaigns that yield results, and am particularly inspired to contribute to the cultural landscape of Los Angeles. I also have a personal passion for mission-driven work, especially in the areas of criminal justice reform and women’s and children’s health. I hope if you have questions or would like to chat about how I might be able to help, you won’t hesitate to reach. No project is too big or small!---------------------------DELIVERED- 100+ digital marketing campaigns that drove $7 million annually - Savings of half million a year using data analysis - Hundreds of successful membership and fundraising solicitations - Press releases that earned coverage on NY Times, LA Times, Goop, Eater, and more - Multiple multi-million dollar brands that differentiated within an ultra competitive market STRENGTHS - Strategic thinker with a proven record of achieving goals - Clear and effective writer who can translate complex subject matter - Equal parts data analysis and SEO, intuition and observation - A supportive leader of teams and manager of multiple projects - A social listener who utilizes social media to inform content strategies and stay ahead of trends- Focused on long-term engagement for membership, fundraising, and loyalty
Lo Communications
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Co-Owner And Senior Content + Creative StrategistLo CommunicationsLos Angeles, Ca, Us
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Strategist/Writer/EditorFreelance Jan 2005 - PresentLos Angeles, California, United StatesMeet a variety of client needs as a full-service, senior-level communications specialist, from foundational work that ensures successful brand positioning to hyper-targeted writing that blends analytics and storytelling for deep engagement. Projects include style guides, editorial calendars, newsletters, articles, blog posts, press releases, fundraising campaigns, and social media management for clients like Senate candidate Georgette Gomez; The Main Museum; I.D., The International Design Magazine; health and wellness site TheDailyApple; luxury beauty brand Trish McEvoy; District Attorney George Gascon, Superoot, and more.
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Creative DirectorSmall Axe Hospitality Group Jan 2013 - Jan 2022Los Angeles, California, United StatesCreated and oversaw all strategic communications and creative for four multi-million dollar restaurants/bars including branding, digital marketing, social media, pr, art direction, and graphic and interior design. These businesses were hailed by the Los Angeles Times and other notable outlets as “the gem of Sunset Blvd.“, “a fantastical version of LA,” and “where the cool kids hang.”
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Associate Vice President, MarketingLos Angeles County Museum Of Art (Lacma) 2011 - 2014Los Angeles, California, United StatesLed the Marketing and Guest Services department for LACMA—the largest art museum in the west. Met $7 million in revenue goals annually, marketed 20+ exhibitions and 300+ programs a year through a holistic communications strategy, quantifiably diversified visitor demographics (increased Latino attendance and lowered the average age), created a data analytics marketing program, and approved all external messaging. -
Director Of BrandLos Angeles County Museum Of Art (Lacma) 2009 - 2011Los Angeles, California, United StatesEstablished first-of-its-kind position at LACMA to clarify and communicate the director’s vision for the museum’s future, and increase brand awareness. Advised cross-departmental executives how to integrate and express the brand throughout all internal and external communications, created style guides and internal training manuals to ensure consistency, and continued to oversee external messaging established as Senior Editor. -
Associate Editor/Editor/Senior EditorLos Angeles County Museum Of Art (Lacma) 2005 - 2009Los Angeles, California, United StatesLaunched two museum publications and an award-winning blog. Collaborated in the conception of, and managed, the museum’s social media accounts, including Facebook, Twitter, and Spanish Twitter; hired photographers and art directed photo shoots; wrote and/or approved all external messaging, including press releases, radio copy, marketing material, etc.
B R O O K E F R U C H T M A N Education Details
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Journalism
Frequently Asked Questions about B R O O K E F R U C H T M A N
What company does B R O O K E F R U C H T M A N work for?
B R O O K E F R U C H T M A N works for Lo Communications
What is B R O O K E F R U C H T M A N's role at the current company?
B R O O K E F R U C H T M A N's current role is Co-Owner and Senior Content + Creative Strategist.
What schools did B R O O K E F R U C H T M A N attend?
B R O O K E F R U C H T M A N attended San Francisco State University.
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