Brooke Jessen Email & Phone Number

Fort Collins, Colorado

Account Management• Independently responsible for management and growth of $800,000 annual book of SMB eCommerce and lead generation websites with varying budgets and goals.• Developed and implemented digital marketing strategies, defined objectives, managed expectations and communicated complex information in a meaningful way to widely differing audiences and stakeholders.• Established and deployed branding, positioning and messaging strategies for both B2B and B2C service, product and technology based businesses.• Consistently met or exceeded sales and growth objectives.• Effectively managed support teams and inter-department workflows for several projects at all times.• Mastered knowledge of agency’s SaaS solutions while delivering and legitimizing results to a wide diversity of stakeholders.• Sold and directed creative production of branding, digital, print, and video assets.Digital Advertising• Established client goals, KPIs, produced, measured and optimized inbound & outbound paid campaigns while ensuring ROI. • Organized marketing strategies ranging from proof of concept, go to market and growth for a wide diversity of clients.• Defined keyword objectives, developed on/off site organic optimization strategies and consistently achieved ranking, traffic and organic conversion growth across accounts.• Managed social media and content strategies.

Greater Denver Area

Progressed through roles based on outstanding performance, including Managed Services Specialist, Inside Sales Rep and Senior Sales Rep. Charged with growing and sustaining a profitable territory by contacting ~50 existing Dell customers weekly to promote warranty extensions, as well as critical Dell servers/assets for university and government agency clients. Develop product solutions for all clients based on their business needs and objectives. Follow-up with accounts regarding expiring warranties, developing plan for renewal. Consistently met challenging metrics/KPIs (key performance indicators), including 50+ calls per week, 2.5-hour call duration, resolution rate and quotes delivered; achieved ~102%+ to goal each quarter. Selected to serve as Administrative Assistant for the team, assisting with preparing reports and documentation. Participated in special training and development programs to expand skill set; facilitated sales meetings to educate team on topics and techniques gained via training programs. Led territory reviews for peers to increase revenue and drive their ongoing improvement. Recognized for outstanding professionalism with the RAMP Award, awarded to 4 individuals out of 50. Received Performance Award for attaining highest metrics for the Dell team, with 34 out of 35; 1 of 4 individuals out of 50 to receive the award.

Fort Collins, Colorado Area

Quickly promoted into leadership role to supervise a team of 6 responsible for promoting and selling merchandise to diverse client base. Held direct accountability for managing opening and closing responsibilities, reconciling daily sales reports/transactions, developing sales strategies and delivering exceptional customer experiences. Awarded Teammate of the Season multiple times due to achieving highest sales volume during promotions. Partnered with leadership on developing strategies and initiatives for driving sales growth.

Parker, Co

Performed a broad scope of administrative and property management functions for 2 rental properties. Held direct accountability for preparing and updating documentation, managing calendars and maintaining records. Conducted front desk reception tasks, including answering phone calls and general clerical functions. Prepared and maintained marketing brochures, applications and other documentation. Worked with on-site property management team to coordinate guest arrivals and maintenance activities. Coordinated marketing promotions on Airbnb.com and other internal resources.