Brooke Lee Email and Phone Number

NBCU Peacock

Peacock

Peacock

Account: NBCUniversal- Peacock

Accounts: GEICO, Avis Budget Group

Accounts: Whitewave Foods (International Delight, Silk, etc.), i-Health, GEICO• Implemented strategic solutions that met client goals & KPIs through dynamic multi-channel media plans (traditional + digital) from start to finish• Developed comprehensive understanding of full-funnel strategic planning from evaluating campaign objectives & strategies to building out defined tactical plans for execution• Leveraged understanding of CPG best practices and past MMA findings to generate strong ROI and drive success for the brand• Worked closely with the Senior Digital Strategist to develop detailed briefs for activation teams that promoted creative & strategic thinking (i.e. Digital custom content, branded TV integrations, etc.)• Collaborated with integrated agency teams (i.e. consumer engagement groups, creative agencies, comms planning, etc.) to develop amplification plans that bring campaigns to life

Accounts: JG Wentworth, Euro-Pro (Shark Vacuums, Ninja Blenders), Supercell• Managed campaigns in all tactics – Direct Response & GA TV, SEM, social, display, print, radio, and OOH• Executed weekly business results calls with clients to discuss targeted & actionable recommendations• Created data-backed dashboards for tracking of KPIs across all media channels • Maintained continuous communication externally with clients & creative agencies, and internally with buyers, traffic, operations, and billing teams• Produced creative analysis reports and performance insights decks to examine key business drivers• Oversaw & reviewed day-to-day workflow of the Assistant Strategist• Winner of the Media 101 Competition for “Best Media Plan”

Accounts: 1800 Dentist, Weight Watchers, Starkist, Susan G. Komen 3-Day• Conducted competitive & consumer research for new business & existing accounts• Built custom targets using Clear Decisions MRI & Simmons along with in-house proprietary tools• Oversaw recurring deliverables including billing, trafficking, posts, schedule memos, and buying authorizations• Winner of internal Media 101 competition for "Best Media Plan"

• Reviewed RFPs from prospective clients while preparing and developing new business pitches• Utilized syndicated research tools for competitive marketing analysis, industry reports, and media tracking such as Kantar – Strategy, Mintel, CORE, and Nielsen• Successfully created and constructed, through team efforts, a strategic media campaign for the 2012 Intern Project (launch of new Sour Patch Kids product line)• Produced deep dive competitive reports and targeting analyses• Worked in Excel daily, utilizing Pivot Tables, Vlookups, and other writing functions• Collected and verified data in Media Logs

• Obtained an understanding of a full service public relations firm • Exposed to launching entertainment movie campaigns and participated in brainstorming sessions such as generating ideas for the Warner Bros. Studio Tour London – “The Making of Harry Potter”• Contacted various publications for potential print & social media opportunities• Worked at TV/interview junkets for the interview on the making of “A Fantastic Fear of Everything” starring Simon Pegg and directed by Chrispian Mills & Chris Hopewell• Designed assets used for movie themed media drop• Transcribed interview of Daniel Radcliffe, James Watkins, and Jane Goldman in “The Woman in Black”• Compiled and updated daily Media Coverage Reports for print and on the web• Movies worked on: “The Woman in Black” (Daniel Radcliffe), “A Fantastic Fear of Everything” (Simon Pegg), “WE” (directed by Madonna), “Goon” (Sean William Scott), “The Cold Light of Day” (Henry Cavill)• Experienced on-set filming of “Mariah Mundi and the Midas Box” directed by Jonathan Newman

• Learned essentials of business management from an overseas perspective and practice• Shadowed designer through new product development - intensive utilization and application of Photoshop & InDesign• Assisted in marketing tasks, kept communication between all parties, and conducted quality-control inspections at numerous production facilities• Organized documents, labels, prepared for shipping & receiving, and managed inventory• Promoted and integrated the “Live Life Greener” campaign for sustainability• Involved in Purchase/Sales Order (PO/SO) Processing and Cost & Profit margin calculation• Participated in the World Shoes & Accessories (WSA) trade exhibit, Las Vegas, NV