Brooke Schuyler Email & Phone Number

Arlington, VA, US

Mclean, VA, US

- Lead research effort for website information architecture changes; developed a research plan and interview script, conducted 10+ user interviews, analyzed data and created insights; developed recommendations for improved user experience - Designed elegant user mock-ups, wireframes, flows and working prototypes for Advana customer onboarding initiative.

Mclean, VA, US

Manages government purchase card procurements (P-card Subject Matter Expert) - reviews documentation, submits procurements to the Special Communication Mission Solutions/Integrated Command, Control Intelligence acquisition cells, oversees procurement progress, and provides support on P-card concerns and questions internally and to the government.

Atlanta, GA, US

San Francisco, CA, US

- Performs comprehensive payment review and analysis on hospital financial data to discover reimbursement discrepancies by utilizing and developing detailed SQL audits, specializing in charge audits and missing medical devices - Develops data-driven analytical reports to encourage best-practice methodologies, quantify underpayment patterns for clients and.

• Redesigned Joey Utah's website and social media presence (Facebook and Instagram)
• Developed and refined a marketing plan and business strategy (target market, buying cycle, unique selling proposition, brand image/development, social media strategies, goal measurement and KPI's, etc.)
• Created promotional content and marketing materials
• Managed and improved website SEO strategy, Google AdWords and Mailchimp email marketing

Los Angeles, CA, US

• Investigated unexplained position changes in retail funds to determine impact on daily net asset value pricing and researched tax lot accounting irregularities to ensure accurate and consistent GAAP and tax ledgers
• Executed two agile projects of investigating team’s daily tasks and processes and developed a new information architecture structure for the Norfolk server; presented findings to senior leadership and put resolutions.

• Utilized Mintel database to investigate brand competitors in the consumer product goods space, assessed relevant industry knowledge, shopper insights and located potential new clients as well as communicated and.
• Adapted to a new culture as well as learned to effectively research, communicate and deliver results within different corporate environments by interning 16 hours a week alongside being a full-time student in London.

Falls Church, VA, US

• Summer 2016
• Customized advertising and informational graphics and guidebooks for in-house use through extensive, independent research (MySites Guide, Beginner's Guide to ATR, Ice Cream Social, etc.)
• Published 14 blog posts for relevant in-house blog “The Dish” that discussed Atlantic Test Range and Patuxent Naval Base news which reached approximately 400 employees and resulted in a more motivated and educated.
• Executed a social event for employees with a team of five to increase employee morale and updated the Employee Guidebook dailySummer 2017
• Assumed managerial duties of the business communications team such as editing and updating marketing materials, printing and mounting large scale prints, photo taking, etc to guarantee a blossoming workplace while.
• Obtained a secret clearance and developed an effective process to create a total of 1300 sensor targets over the course of three weeks for the use of testing cable acquisition on unmanned vehicle flights and navy ship.

University Park, Pennsylvania, US

• Penn State Prime is a marketing and advertising club focused on branding, strategy, and analytics. It is a semester-long club which leads into a semester long class.As a Brand Building Manager for Unilever, I focused.
• Conducted social listening, ethnography research, and marketing focus groups with acting members of Moxie Agency in order to create a dynamic 360 marketing and social media campaign for Suave Gold
• Analyzed the current problem of promoting Suave Professionals Gold line to young women and presented it to Unilever professionals

University Park, PA, US

• Portrayed the spirit of THON and its mission to help fight pediatric cancer through inspirational and informative videos which contributed to the result of raising a total of $10,045,478.44 for the Four Diamonds Fund
• Captured, produced and edited videos of pre-THON events and documented the entirety of THON to create the recap video played in front of 16,000 live viewers with more than 164,204 views on social media
• Liaised between the Promotions and Photography Public Relations Committees and the Production Committee to increase relations between the committees leading to a more cohesive and close-knit unit during THON weekend

New Brunswick, NJ, US

• Produced a marketing campaign to create and market a new Tylenol brand product to increase revenue for Johnson & Johnson
• Conceptualized the “Tylenol Stress Travel Pack” along with marketing materials with four other team members to engage the millennial consumer market demographic which resulted in getting 2nd place within the case.

• Utilized Wordpress in order to design and write content for an official website for the Office For Innovation
• Promoted engagement with potential beneficiaries, students and other scientists within Penn State’s Eberly College of Science
• Attended weekly meetings to collaborate and invent a brand image, logo, and graphics for the Office For Innovationhttp://innovation.science.psu.edu/

Bachelor Of Science (Bs), Marketing

User Experience Design