In this role, I crafted content to reflect the dynamic nature of the people and businesses that make Rosslyn unique. Through a weekly e-newsletter, website content, feature articles and back-end marketing and media analysis, I communicated the important happenings in Rosslyn in an effort to creatively and accurately convey the BID’s message. Through tailored messaging to various stakeholder groups, strategic planning, consistent imagery and brand awareness, I promoted the various… Show more In this role, I crafted content to reflect the dynamic nature of the people and businesses that make Rosslyn unique. Through a weekly e-newsletter, website content, feature articles and back-end marketing and media analysis, I communicated the important happenings in Rosslyn in an effort to creatively and accurately convey the BID’s message. Through tailored messaging to various stakeholder groups, strategic planning, consistent imagery and brand awareness, I promoted the various aspects of the BID as a community resource to Rosslyn’s businesses, property owners and managers, the Board, restaurants, residents, hotels, employers and visitors. Show less

Account Executive within the Security Practice Group responsible for the following:- Client Relations: Leading sections of client meetings, as well as identifying and responding to client needs with the help of others on the team.- PR Planning: Contributing to strategy conversations and making recommendations on execution of PR campaigns, taking ownership of parts of key baseline PR programs (i.e., media or analyst relations projects, speaker programs) and participating in new… Show more Account Executive within the Security Practice Group responsible for the following:- Client Relations: Leading sections of client meetings, as well as identifying and responding to client needs with the help of others on the team.- PR Planning: Contributing to strategy conversations and making recommendations on execution of PR campaigns, taking ownership of parts of key baseline PR programs (i.e., media or analyst relations projects, speaker programs) and participating in new client kick-off meetings and quarterly/annual planning meetings; helping to prepare materials for these sessions.- Content Creation: Drafting PR documents, including press releases and blog posts, background materials, speaking abstracts, contributed articles, case studies and more.- Media Relations: Developing relationships with reporters and managing pitching process from start to finish, writing effective email pitches, and thinking creatively and proactively about other ways to gain media interest outside of launches and reactive outreach.- Measurement: Understanding measurement tools and methodologies to better understand the progress of strategic communications campaigns across paid, earned and owned channels. Show less

Worked independently and collaboratively to develop and execute marketing and grassroots outreach plans for programs that took place at both Museum locations. Tasks included:-planning/revising marketing and advertising schedules -developing creative copy for marketing materials-preparing print ad insertion orders-sharing information on programs with tourism partners-preparing survey tools; collecting, entering, tabulating, and analyzing data; drafting summary… Show more Worked independently and collaboratively to develop and execute marketing and grassroots outreach plans for programs that took place at both Museum locations. Tasks included:-planning/revising marketing and advertising schedules -developing creative copy for marketing materials-preparing print ad insertion orders-sharing information on programs with tourism partners-preparing survey tools; collecting, entering, tabulating, and analyzing data; drafting summary reports-analyzing and reporting on online advertising data Show less

Three summers as the Communications Intern for the Great Meadow Foundation in The Plains, VA. There I worked under the Director of Marketing, helping with event planning, media correspondence, and social media.