Brooke Mitchell Email & Phone Number

Windsor, Berkshire, Gb

Windsor, Berkshire, Gb

Lead the development and execution of end-to-end global marketing for IHG Rewards and IHG's strategic partnerships.

Windsor, Berkshire, Gb

Loyalty Development – Responsible for the develop and overseeing execution of a next generation of loyalty program using customer insights, business and revenue models, analytics and market data with the goal of driving incremental customer loyalty and revenue. Customer strategy and engagement – Lead the development of an end-to-end customer loyalty strategy to identify highest opportunity segments and create a segmented activation plan to drive increased engagement throughout the customer journey.Planning and Enterprise Engagement – Build and champion a next-generation loyalty and customer culture for the future by developing proactive communications strategies with various stakeholders around the company and globe. Ensure planning and budget management are aligned to our strategic priorities and our team is unlocking its full potential operating against fewer initiatives for biggest impact.

Windsor, Berkshire, Gb

Lead team responsible for managing and growing enterprise joint ventures and strategic partnerships. This includes strategic marketing road map planning and development, partnership relationship management, collaborating with stakeholders spanning the organization, joint marketing fund management, as well as partnership enterprise integration planning.

Windsor, Berkshire, Gb

Manage IHG’s vacation ownership brand Holiday Inn Club Vacations in partnership with Orange Lake Resorts. Lead the team responsible for lead generation strategy through multi-channel marketing and for cross-functional integration of the brand management and operations, team development, and partnership relationships.

Windsor, Berkshire, Gb

Lead and develop team responsible for creation and execution of multi-channel marketing plans for 17+ products and partnerships, delivering over 72% growth. Expertly manage multiple stakeholder relationships with internal business partners, external partners, and vendors.

Irving, Tx, Us

Lead a team of 6 direct reports responsible for developing B2B integrated marketing communications strategies across the Industrial and Scientific business sectors. Created the first direct marketing test model at Kimberly-Clark Professional focused on measuring incremental revenue and customer engagement. Lead department identity and accountability exercise which outlined roles & responsibilities across the organization and process maps by work streams

Windsor, Berkshire, Gb

Manage team responsible for collaborating across the organization, and with multiple stakeholders, to create and execute multi-channel owned media communication plans for over 20 partnerships spanning multiple industries including co-branded credit cards.

Responsible for strategic development, planning and creation of marketing plans for hospitality client including global employee incentive program to over 4,000 hotels. Managed a team of 3 people responsible for the creative development and production of all program support materials including hotel incentive collateral and CMS web site.

Us

Serviced several high profile accounts such as Heineken USA, Kia Motors, Volvo, and Delta acting as the liaison between Philips Arena, the Atlanta Hawks, and the Atlanta Thrashers and the sponsors to ensure both parties objectives were achieved.

Masters Of Science, Sports Management

Bachelor Of Science, Business Management