Brooke Patton Email & Phone Number

Denver, Co, Us

Responsible for hiring and developing a global marketing department and establishing plans and processes for the growing team. - Develop and execute comprehensive marketing plans and strategies to promote Kaseware and drive customer acquisition- Identify target audience and guide the development of customer segmentation strategies and personas to drive targeted marketing campaigns- Oversee online and offline marketing campaigns including social media, content marketing, email marketing, events, and webinars- Collaborate closely with the sales team to align marketing efforts with sales goals and objectives- Analyze market trends and competitor activities to identify new opportunities and stay ahead of industry changes- Monitor and measure the effectiveness of marketing activities to provide insights and recommendations for continuous improvement- Manage and oversee the marketing budget, ensuring investments are aligned with business objectives

Austin, Texas, Us

Led integrated marketing efforts and managed the content, creative, and brand messaging for the reputation management software brands, Grade.us and GatherUp, at Traject holding company. - Managed ongoing development of personas through consumer research - Oversaw the strategy, writing, and design of all assets, including the website and social media- Built and implemented SEO strategy- Built and optimized email marketing and lead nurturing strategies

Denver, Co, Us

Responsible for managing and leading the marketing team toward new lead and revenue goals.- Developed marketing strategies that drove conversion rate optimization through the funnel and achieved revenue goals- Focused on strategy development and execution of the marketing plan including budgeting, KPIs, and resourcing - Owned brand and product messaging and positioning- Built and leveraged marketing data systems and metrics to drive decision-making

Denver, Co, Us

Responsible for the strategy, execution, and performance of the content marketing program and brand messaging. - Wrote and edited content for the website, social media, emails, webinars, videos, case studies, guides, blogs, and sales assets- Managed freelance and agency contributors who wrote and designed content and supported SEO efforts

Centennial, Co, Us

Lead the strategy, execution, and communication of market research insights on behalf of the Beef. It’s What’s for Dinner. brand and beef industry. Managed projects from beginning to end and presented research in webinars and at industry events, and wrote articles for research dissemination. Mentored and trained new team members and managed one direct report.

Denver, Colorado, Us

Transitioned to the marketing team to develop the strategy and execute content and research for demand generation purposes. Developed a content plan and assets focused on the market research industry. Wrote content including research reports, case studies, sales sheets, blogs, guides, infographics, and thought leadership articles.

Denver, Colorado, Us

Gained experience on the vendor side of market research at GutCheck, an agile market research agency. Worked with clients primarily in the food and beverage and technology industries. Worked from beginning to end on both national and international online qualitative and quantitative research projects—including those leveraging big data.

Chicago, Illinois, Us

Gained an introduction to market research. Primarily conducted product concept testing and brand tracking. Managed and grew an online research community. Also partnered with the Outdoor Industry Association to develop an annual industry outlook report and supported the analysis of syndicated data from NPD, IRI, and Nielsen to aid supply chain efforts.

Boise, Idaho, Us

Got exposure to a variety of digital marketing activities by working on tasks related to email marketing, social media, content creation, web development, and the set up of Salesforce and Google Analytics and Adwords.

Master Of Business Administration - Mba, Business Administration, Management And Operations

Bachelor Of Business Administration (B.B.A.), Marketing