Digital Pr Manager
San Diego, California, United States
● Developed and executed PR strategies for clients, leading to an average monthly increase in page authority (PA) for target pages and brand awareness ● Ideated a DIY Taylor Swift-inspired apparel guide for an e-commerce client during the Eras tour, achieving a #4 ranking on a high-volume keyword SERP page ● Managed two vendors and 15 contractors to execute campaign tasks, ensuring efficient completion of project deliverables ● Collaborated cross-functionally with teams of 5-10 paid, social, email, and account managers weekly, ensuring campaign alignment with overall marketing and brand strategies, leading to a 15% increase in campaign effectiveness and brand consistency ● Analyzed digital campaign performance metrics using weekly and monthly reports to identify improvement opportunities for content strategy, leading to an average of 8% monthly web traffic improvement