Full-cycle management of marketing and graphic design projects including but not limited to: video production and editing, merchandise creation, logo development, social media campaigns, website design, paid advertising, brand identity, e-commerce development, influencer marketing, email marketing and PPC strategies. Clients include start-ups, not-for-profits, and small businesses.

• Led the design, development and implementation of a complete rebranding strategy including web development, social media management, and content production• Lead liaison for fundraising events and large donor relations generating $800,000 in donations in a four-year span• Developed an e-ticketing system for fundraising events which increased customer base and translated to a 63% increase in fundraising

• Strategize high-quality graphic design content for all aspects of the company including website content, one-pagers, ad content infographics, and product catalogues for both InkSmith and The Canadian Shield• Manage all aspects of the company website, social strategy, and video presence. Responsible for website hierarchy, navigation pages, content, photography, video content and design materials - take a look: https://www.canadianshieldppe.ca/ and our YouTube Channels, InkSmith Education and The Canadian Shield• Developed and implemented product marketing launch and introduced five products to market within a year, generating over $1.5 million in sales for the company’s first year of business

• Managed video production, photo shoots, and social media calendars• Planned, implemented and managed design projects and social media campaigns, including producing video and photo content• Developed creative and professional writing materials such as white pagers and advertisements• Directed client engagement through social media and email campaigns• Analyzed engagement metrics and adjust social marketing accordingly to improve performance and results• Led digital promotions such as social ads, PPC on Google, understanding keywords for all digital platforms• Daily collaboration/communication with team members to ensure prompt delivery of projects and campaigns

• Assisted students with their own personal photography development• Supported faculty with technical lessons on light equipment • Organized photography equipment, electronic files, and documentation• Maintained and updated inventory records• Assisted students with project goals, questions, production needs, and equipment tutorials

• Organized commercial casting for clients including the Ministry of Health• Assembled schedules, booked talent through agents, and managed talent upon arrival while maintaining a prompt and efficient casting process• Problem solved in a fast-paced environment, prone to last-minute changes and unexpected talent cancellations