Brooke Spencer Email & Phone Number

Irvine, California, United States

- Develops customer surveys to inform various go-to-market strategies regarding, but not limited to pricing, customer care, the customer journey. supply chain, and messaging- Moderates interviews with end-users and potential partnership populations to yield a better understanding of the market and routes to successful product launch- Analyzes data collected from survey & interview efforts and translates findings into actionable strategies and tactics for business success- Synthesizes findings from research activities into reports that are directly presented to upper-management and the CEO- Organizes research reports and analyses in a Confluence research repository as a method for documentation and to encourage the democratization of research throughout the company.

Tuscaloosa, Al

As the Customer & Market Insights Intern at Intuit Mailchimp, I was tasked with spearheading the development of a new customer lifecycle survey for a specific segment of Mailchimp's users. The process of developing this new lifecycle tracker included:- Creating a recruitment screener after collecting a random sample of users from the Looker database- Recruiting these users for exploratory customer interviews and writing a detailed discussion guide- Synthesizing the results of user interviews into themes and insights to drive the organization and development of the new survey- Formulating the survey in Qualtrics based on the insights pulled from user interviews and past research- Analyzing survey data within Qualtrics crosstabs and Excel to pull data for predetermined KPIs and metrics- Socializing findings within research ops teams and to outside product teams through slide decks and presentations

Charlotte, North Carolina, United States

As the Insights Intern at Wray Ward in their FORM Internship Program, I collaborated with eight other interns in different disciplines to rebrand a nonprofit organization in the Charlotte area. The deliverables for this project included: an insights exploratory, new name/logo, communications/PR plan, paid media plan, and new brand guidelines. I performed a 5C's/situational analysis as a part of the strategic foundation for the rebrand. Through this work, I pulled insights that informed our strategy and shared these insights with the entire team and client. I directly worked with the Client Business Coordinator Intern to write a brief that encompassed our strategies for the rebrand and worked with the rest of the team to ensure strategy was present throughout all of our deliverables. Aside from the FORM Intern Project, I also worked on persona research by conducting secondary research on trade audiences as well as performing data analyses on third-party survey responses.

Tuscaloosa, Alabama, United States

Bachelor Of Arts - Ba, Advertising

B.A. in Communication & Information Sciences with a major in Advertising and minor in Entrepreneurship, Summa Cum Laude

Master Of Arts - Ma, Advertising

Thesis: Consumer-Brand Relationships, Corporate Social Responsibility, and Brand Transgressions: The Impact on Behavioral and Attitudinal.