Brooke Vaeza Email & Phone Number

Houston, Texas, United States

Director of MarketingFull-service, independent mobile veterinarian clinic with multiple practices across Texas. Primary focus is on customer growth/retention using data-driven tactics. Responsible for creation and implementation of strategic marketing plans for multiple practices, including go-to market strategies for the launch of two new Texas markets. Responsible for managing all B2C marketing initiatives including email marketing, organic social media, digital media, CRM platforms/HubSpot, influencer marketing, creative oversight and ongoing data analysis and performance metrics.Create and implement bespoke marketing plans for multiple markets utilizing demographics, competitive landscape, strategic partnerships and geographic data Launched two new markets in addition to maintaining the growth of the original practiceGrew Instagram followers by 270% in less than 2 years, primarily via organic tactics Increased conversion rate from 7% to 15%Decreased cost per acquisition by 65%Acquired 1,000 new customers in a span of 6 monthsOversee recruiting strategy, resulting in the hiring of 3 DVMsPartner with external agencies to implement a multi-market PPC and social media campaigns along with creative needsEstablish strategic partnerships with industry-related business and influencers in each market to create ongoing referral relationshipsAnalyze program performance for ongoing optimization and key learnings

Houston, Texas

• Manage on-premise beverage programming for national accounts ranging from fine dining, hotels and resorts, casual dining, and concessionaire concepts in airports, stadiums, parks and casinos • Provide effective marketing strategy and develop custom beverage programming • Manage all vendor and client negotiations related to project execution, national marketing, and business planning • Create and implement total beverage strategies related to p-mix analysis, gap analysis, competitive landscape, industry trends and cost efficiencies• Develop and execute national beverage program and LTO launches, marketing assets, training, and compliance management• Create and implement RFPs for national spirits and wine programs• Provide full budget reporting and management on all account needs and reconciliation• Train and develop educational tools for Account Executive team members• Collaborate with internal creative, mixology, training, beverage operations and accounting teams

Houston, Texas

Senior Account Executive• Manage and oversee multiple accounts, creating and implementing strategic, integrated marketing and advertising campaigns.• Create marketing strategies and lead internal creative teams in the development of communications campaigns and marketing collateral.• Oversee photo shoots, video and audio production, and special event marketing and advertising. • Increase agency revenue by ensuring account profitability and managing monthly client billing.• Effectively manage project costs and schedules for numerous jobs simultaneously, acting as the primary point of contact for clients and client meetings.• Create interactive, print, television and radio advertisements, collateral materials, dimensional mailers and media plans.• Manage account team including art directors, copywriters, media directors, assistant account executives, interns and support staff.

Houston, Texas

Lead agencies/clients in their out-of-home advertising efforts utilizing product knowledge and research to proactively manage, maintain, develop, and direct advertising goals and objectivesServiced and oversaw numerous accounts, coordinated and contracted their advertising programs and implemented entire advertising programs from the planning stage through post-program stageProvided recommendations, rationales, and estimated and actualized budgets to agencies/clientsNegotiated major programs and built and established strong relationships with vendors in markets of territory – Texas, Louisiana, and Arkansas.