Brooke Winters Email and Phone Number

At Fat and Weird Cookie, I lead the development and execution of impactful user-generated content (UGC) strategies, optimizing ad performance and fostering authentic engagement across diverse social media platforms. I analyze ad performance metrics to refine targeting strategies, resulting in significant business growth and increased brand visibility. By developing comprehensive social media strategies, I effectively engage and nurture online communities, driving brand advocacy and fostering meaningful connections with target audiences. Utilizing customer data, I create effective segmentation strategies that enable personalized marketing campaigns. My role involves conducting in-depth analysis and reporting of marketing campaigns, optimizing strategies based on results, and staying current with industry trends to ensure our marketing efforts remain innovative and effective.

As an Affiliate Marketing Manager, I drove brand growth and expanded market reach through strategic affiliate partnerships in the dynamic world of digital marketing. My expertise lay in developing and executing high-impact affiliate marketing programs that leveraged the strengths of partners and influencers, delivering measurable results for Born Primitive.At the core of my role was creating innovative affiliate marketing programs, meticulously planned with clear objectives and key performance indicators (KPIs) aligned to Born Primitive's marketing goals. I continuously identified and recruited new affiliate partners through market research, targeted outreach, and networking, building a diverse network of ambassadors, influencers, athletes, and industry players to enhance brand awareness and revenue.I excelled in the execution of strategic affiliate marketing campaigns. Leveraging creativity, data-driven insights, and technical expertise, I optimized promotions, incentives, and exclusive offers to engage target audiences and maximize ROI.I relied on data to make informed decisions, diligently tracking and analyzing campaign performance. The insights I gathered guided strategic recommendations to optimize future campaigns, elevating Born Primitive's affiliate marketing success. As a self-motivated team player, I collaborated across functions, contributing to the company's growth and success with an unwavering commitment to excellence. With a passion for integrations and content optimization, I was poised to lead Born Primitive to new heights in the affiliate marketing landscape.

As a Customer Service Specialist at Born Primitive, I was responsible for maintaining an in-depth knowledge of our brand's products, inventory logistics, shipping procedures, and marketing strategies. My primary focus was on ensuring consistent customer service across all countries we operated in (US, CA & EU) and setting achievable customer satisfaction goals.Active participation in research allowed me to constantly improve our customer service process, aiming for 100% customer satisfaction. With the transition to Gorgias, our multi-channel customer service platform, I engaged with customers through various channels, such as phone calls, social media, emails, and chat, providing prompt and efficient assistance to their inquiries.Managing customer accounts and record-keeping enabled targeted marketing efforts and efficient handling of product recall replacements. Maintaining a positive, empathetic, and professional attitude towards customers and colleagues helped build strong relationships with our valued clientele.I also contributed to enhancing the customer experience by updating Born Primitive Websites with relevant information, including shipping timelines, FAQs, and return policies. Collaborating closely with other departments like Returns, Shipping & Receiving, and social media, I ensured each customer contact was optimized.As part of the training process, I imparted comprehensive knowledge of our customer service platforms, policies, procedures, and best practices to new employees.In my role as a team lead, I oversaw a group of customer service representatives, ensuring they upheld Born Primitive's high standards of customer satisfaction. Handling customer complaints with care, I provided alternative solutions to resolve issues. Additionally, I worked closely with the production control manager to oversee product recalls efficiently.

As the former Property/Logistics Administrator, I oversaw and ensured the existence and completeness of Government Furnished Property (GFP), Contractor Furnished Equipment (CFE), and Contractor Acquired Property (CAP). I conducted property management system analyses, evaluated contract responsibilities and liabilities for government property, and gathered financial projections from various departments, presenting them to the Senior Director.Collaborating with departments, I identified advanced analytics projects to deliver high-quality products and customer service. As needed, I traveled to conduct onsite inventories and maintained meticulous records of property. Additionally, I ensured contractors fulfilled their stewardship responsibilities and liaised with customers and military personnel CONUS and OCONUS.As a control point for property movements and transfers, I verified compliance with regulations and prepared periodic reports encompassing personnel, property, maintenance, and operational records. Standardizing improvements and offering guidance to customers, I played a vital role in maintaining efficiency and compliance.I also developed and distributed various data and performance reports to stakeholders, providing near real-time situational awareness of assets and capabilities worldwide. Additionally, I suggested, implemented, and monitored compliance with special security policies and procedures.Supervising and training new employees on Standard Operating Procedures (SOP) and required daily tasks, I contributed to the seamless functioning of the property and logistics department.

As the Administrator Technical Specialist, I provided oversight of the forms management program for the Naval Surface Warfare Center (NSWC), diligently implementing the policies and procedures mandated by higher authorities and information control guidelines. I offered guidance and assistance to all departments on forms management policy interpretation, procedures, criteria, and resolved any forms-related issues.Acting as the control point for all command forms, I meticulously verified that each form complied with relevant laws and regulations. My responsibilities also included providing full administrative support to nine employees, scheduling and coordinating appointments and calendars for supervisors.I efficiently maintained multiple databases in different forums and generated report statistics as requested. Additionally, I managed the ordering of workplace supplies and maintained accurate records. My role also involved organizing and maintaining the office filing system.Ensuring strict adherence to security regulations, I ensured that personnel used the appropriate GSA security containers (GSA Class 5 or 6) for storing classified material. To maintain security compliance, I conducted unannounced command-wide random oversight inspections of security containers, classified files, and inventories across all departments.Interpreting guidance, I provided valuable advice to management and employees on security-related matters. I conducted the annual inventory of all classified program material and diligently prepared and reviewed classified correspondence to ensure proper markings.Taking measures to protect highly classified records, I secured vaults and rooms, ensuring the SF 701 and SF 702 security checklists were appropriately filled out. I coordinated with Command Security to arrange for locksmith services to repair any damaged or non-working safes, guaranteeing they remained GSA compliant.