Most companies still do PR like it’s 1982 (I wasn’t even born then!)I get why that happens:- You’re under quota pressure, so you trade good placements for spam.- You have a hard time articulating how your company is different, so your press releases sound generic.- You spend too much time thinking “what’s in it for me”, not enough “what’s in it for them.”- You’re asking the press for favors rather than building genuine connections.- No one on your team can agree on the message, so why would the press?But if you want today’s journalists, podcasters, bloggers, and influencers talking about you, you need to give them something worth talking about.It starts with your blog. It starts with YOUR social media. No one cares that you served your 1 millionth customer yesterday. They want your data. They want access to your executives. They want your insight. And they want it all wrapped up in a nice little box. I’ve learned a thing or two while running successful Outreach & PR teams since 2016. - I built a PR team from 0 to 30 people. So, I know what it takes to coordinate a pitch.- As a group, we scaled our effort from 0 to over 400 placements per month, landing press from local papers, blogs, and national media brands.- I’ve landed hundreds of media stories in big press outlets like The Wall Street Journal, Washington Post, Business Journals, and pretty much every major real estate trade.DM me to talk about how to you can think like a journalist and get the attention you deserve.  📥