Brooke Theiss Email and Phone Number

As the head of consumer PR for a global, purpose-led organization, I spearheaded and implemented PR strategies that effectively drove brand awareness and advanced business objectives.In my role, I was a lead PR liaison across the organization and part of Marketing’s Executive Leadership Team. I developed trend and data-informed strategies for campaigns, brand and talent / celebrity partnerships, and new scientific research.Managing and mentoring two team members as well as our PR agency, I captained the consumer PR team’s ongoing earned media strategy and narrative creation; this included our ‘always-on’ news engine and approach to amplify our member stories and internal subject matter experts (registered dietitians, coaches, C-Suite executives). By cultivating relationships with top-tier national and local media, I generated brand-defining placements in outlets such as People, Good Morning America, Well+Good, Fast Company, Essence, Hurdle podcast, Yahoo!, etc.

As an account director within the Public Relations team at MMGY Global, I managed agency public relations, including promoting MMGY's annual Portrait of the American Traveler research. I also led the American Express Travel and Palladium Hotels & Resorts accounts in the areas of media relations, thought leadership, strategy/campaign planning and execution.

Weber Shandwick’s Travel & Lifestyle practice provided expertise around travel and lifestyle media relations to promotions, events, and reputation management. In my role within the practice, I largely supported Royal Caribbean Cruises Ltd. across global corporate communications, editorial and brand PR platforms. I also supported InterContinental Hotels Group, including IHG Rewards Club and IHG's News Bureau program.

As an account supervisor in the Lead Media group at Weber Shandwick, I provided support for my team and accounts in the areas of media relations, executive visibility and thought leadership. In this role, I worked with Honeywell Transportation Systems, Royal Caribbean Cruises Ltd, Verizon Enterprise Solutions, and Amway. During my tenure with the Lead Media group, I also worked with Unilever North America, TIAA-CREF, and DreamWorks Animation.By establishing key relationships with agenda-setting media and continually expanding my knowledge of clients' businesses, I secured placements in outlets including: The New York Times, The Wall Street Journal, Forbes.com, Bloomberg News, CNN Eatocracy, CNBC, Fox Business Network, Associated Press, Kiplinger's Personal Finance, Newsday, and Reuters TV, among others.

• Assisted the marketing team on weekly projects that optimize Motozuma's marketing campaigns on college campuses.• Developed and executed creative strategies to generate exposure & awareness for Motozuma.com.• Engaged key influencers and groups to promote & drive traffic to the website. • Drove awareness through various interactive & social media strategies/platforms.

• Obtained, critiqued and released current and up-and-coming trends in the Boston area through surveys and interviews of local students and Boston residents.• Researched and analyzed these trends for Optimedia’s diverse clientele.

Welcomed prospective freshmen to the Boston University campus and introduced them to the BU culture through guided tours.

• Assisted consumer, digital and healthcare practice groups with digital strategies, search engine optimization and social networking. • Participated in brainstorms for upcoming campaigns.• Researched trends and compiled analyses of how clients performed in relation to competitors in the digital arena. • Pitched to bloggers to secure mentions online for FH's clients, including Pampers and McCain's.

• Organized a Satellite Media Tour. • Managed event details of a Clairol blogger event and an Herbal Essences editor event, both of which included creating gift recommendations, budget parameters and press materials.• Participated in client and team meetings and brainstorm sessions.• Supported the Clairol and Herbal Essences teams in various executions.• Assisted teams with various tasks including media monitoring, product requests and placement mock-ups. • Coordinated vendor relations for product giveaway and established relationships with key vendors. • Developed and pitched a PR new business proposal to major brand as part of Intern Project.• Compiled media lists, drafted pitch letters and worked with blogging beauty editors and bloggers to secure brand placements.