Accomplished brand director, brand specialist and digital marketing media producer with experience that spans brand strategy, brand positioning, values, promise, brand communications, brand voice, brand story, copywriting, brand messaging and brand experience for multi-channel digital marketing media. Extensive background in brand communications, creative copywriting, brand storytelling, brand messaging, brand design and brand touchpoints. Executes advanced end-to-end (E2E) project plans, timelines, budgets, milestones and deadlines. Develops comprehensive marketing plans, programs, advertising, campaigns and promotions, packaging and multi-channel digital marketing media. Leads and manages creative teams, cross-functional teams, agencies, and vendors and works in tandem with senior leaders. Supervised large brand accounts, managed agency and corporate account assignments and brand consultant engagements, this experience has provided me with in-depth knowledge, a realistic grasp and respect for the work behind every user engagement design solution at every brand touchpoint. Extensive experience in agency, in-house corporate, client and consulting roles for business-to-business (B2B), business to consumer (B2C) and direct to consumer (DTC).REPRESENTATIVE ACCOUNTS – Partial List | Restoration Hardware, Allied Domecq Wines, Levi Strauss; Macy's, Smith and Hawken, Whole Foods; Freemark Abbey Winery, Rose and Gerard - Home & Garden, Armida Winery, Del Monte Specialty Foods, Xerox, Oracle, Dryer's, Tandem Computers, Clorox Brands, WestMark Federal Credit Union, Starbucks and La Famiglia Family Winery.

Worked with the package design and brand development teams as a freelance Design and Brand Director. Collaborated with design team members and cross-functional teams on new marketing strategies and online brand loyalty program promotions for Baby & Child store, to elevate the customer experience with a more interactive and playful store environment (a store within a store) through brand messaging, brand design, and branded merchandising displays, including a brand identity refresh, incorporating 2D and 3D package design, typography, color palettes, and environmental store redesign. Plus, a broad range of interior design, merchandising design, and consumer product goods projects for the B2C high-end retail merchandising environment. Provided digital design and brand management.

Directed and managed the Global Packaging Division for Lowepro-Daymen, a global design manufacturer and leading distributor of high-end electronic protective carrying cases, backpacks, waist packs, shoulder bags, travel bags and camera accessories. Directed, developed and executed package design, package design management, digital production, and brand development. Responsible for managing, creating and executing visual package design, brand architecture, product line extensions, brand management and brand evolution for 2D and 3D package design for more than 300 products in nine languages. Collaborated daily with 15 global cross-functional teams, including global and US marketing, legal, finance, sales, product design, product management, manufacturing and logistic operations divisions in China. Managed outside agencies, vendors, printers and freelancers.

Collaborated with the marketing teams to provide integrated expert creative ideation, package design, brand development, brand experience design, brand identity, brand systems, and brand evolution, for everyday and prominent consumer product goods. Developed brandmarks, brand portfolios, brand architecture and brand standards. Spearheaded and implemented creative ideation, design direction, digital visual design, package design and photo art direction. Created and produced packaging product line extensions for 46 global Clorox consumer brands in three languages. Initiated and managed all aspects of brand identity and brand architecture. Directed and managed all creative and visual design phases, art directed photo shoots (location and studio), photo editing and location scouting. Led and managed product and concept meetings and developed vendor and agency partnerships. REPRESENTATIVE CORE ACCOUNTS – Partial List | Hidden Valley Ranch Dressing, EverClean Cat Litter, Armor All, Brita Water Systems, Glad Ware, Kingfords Charcoal, Tilex, and 409.