Brooke Barrier Email & Phone Number

Kansas City, Missouri, United States

As VP of Creative, I partner closely with our fractional CMOs to simplify growth for business leaders, intrapreneurs and entrepreneurs looking to launch, pivot or scale. Our innovative “unagency” model redefines traditional approaches, blending strategic insights with practical agility, supported by a team of specialists and advanced tools. At Crux, I lead the development of brand strategy, naming and storytelling for clients, crafting integrated marketing and demand-generation solutions that combine research, branding, messaging, content, video production and digital strategies. Committed to enhancing the client experience, I ensure our creative output not only meets but exceeds expectations, driving impactful results for brands of all sizes. Clients include: TreviPay, AdventHealth, TriCom, The Insurance Partners, SSC CPAs + Advisors, Scott Rice Office Works, Rockhurst University, Ripple Glass, KCU and more.

Kansas City, Missouri, United States

Crux is Kansas City’s “un-agency,” combining executive-level brand and marketing strategy with inspired creative in a simple, smart and affordable solution for businesses of all sizes.

Lead the development of brand strategy, corporate and product naming, verbal and visual identity, marketing and advertising deliverables for B2C, B2B and non-profit clients. Own all phases of brand strategy, verbal identity and copywriting engagements, from discovery to identity development to creative execution to market launch. Nurture and grow client relationships, facilitating workshops and meetings with key stakeholders. Develop unique brand narratives, elevating vision, values and key differentiators to ensure relevance to target audiences. Brands: Cognizant, LG, Medtronic, Alcon, ABC Networks, LEO A DALY, OceanX (Guthy-Renker), Neuterra Capital, Global Citizen Festival, Boys Grow.

Seattle, Washington, United States

As a key member of the leadership team, led methodology and process development for comprehensive brand engagements, including brand strategy and identity, verbal identity, naming, design and creative. Managed $2M annual naming-strategy retainer for global technology client, focusing on industry analysis, cross-portfolio consistency and trends, client relationship management, team development, new business opportunities and more. Led 8-person cross-functional team of strategists and project managers. Spearheaded new business pitches, codified best practices, designed new methodologies, contributed thought leadership and more. Key focus areas: brand strategy and narrative, brand voice, verbal identity, corporate and portfolio naming, new business development, team leadership and mentorship. Partial client list: Microsoft Cloud Marketing (Azure, Security, Industry, Power Platform, M365), Microsoft account (consumer), Microsoft Entra, Northwest Center.

Kansas City, Missouri Area

Recruited to lead brand strategy, and revamp voice and messaging for new and existing audiences. Led the development of high-impact creative that raised brand awareness, and increased sponsor acquisition and retention. Oversaw creative strategy and communications, including: competitive analysis, multichannel campaigns, messaging, content planning and production, and customer lifecycle communications. Managed in-house creative agency, including 11 US-based members and 13 content collectors around the world. Managed external agency partners and PSA campaigns. Led comprehensive brand refresh project, from market research through launch. Key focus areas: brand strategy and identity, brand voice, messaging, brand guidelines, stakeholder education, creative direction, marketing communications, email marketing, social media marketing, digital media, copywriting and more.

Oversaw in-house creative agency, including designers, storytellers, copywriters and social media managers. Led brand refresh project, including brand narrative, audience-specific messaging and comprehensive brand guidelines. Developed annual marketing plan in collaboration with marketing managers. Key focus areas: brand strategy and identity, brand voice, verbal identity, brand guidelines, creative campaigns, publications, digital marketing and customer lifecycle communications.

Los Angeles

Developed distinct verbal identity systems for top B2B and non-profit brands. Crafted differentiated brand narratives, voice and messaging systems. Facilitated strategic and creative workshops with key stakeholders. Crafted in-depth verbal identity guidelines. Participated in corporate and product naming projects via creative naming ideation. Key focus areas: verbal identity, brand voice, corporate and product naming, brand identity, brand education and training. Partial client list: HDR, Feed the Children, Children's Hospital of Los Angeles, Kubota

Developed strategic and creative verbal identity deliverables for major B2B brands in collaboration with strategists and designers. Developed unique brand narratives, voice and messaging systems. Crafted in-depth verbal identity guidelines, and facilitated workshops with key stakeholders, sales professionals, communicators and designers to educate on brand applications. Oversaw and mentored junior verbal identity experts. Participated in corporate and product naming projects via creative naming ideation. Key focus areas: brand voice and messaging, brand narrative, corporate and product naming, brand education and training. Partial client list: Aflac, Humana, Deloitte, Standard & Poor's, Citigroup, Avis Budget Group, YP and Aon Hewitt.

Led concept and copy development for B2B and B2C marketing and advertising campaigns for major healthcare brands. Key focus areas: creative direction and ideation, concept development, copywriting and marketing communications. Partial client list: Covidien, Merck.

Developed copy and concepts for B2B and B2C marketing and advertising campaigns for major healthcare brands in collaboration with design and account teams. Key focus areas: creative ideation, concept development, copywriting and marketing communications. Partial client list: Johnson & Johnson, Merck.

Edited all print and digital touch-points for variety of multichannel B2B marketing and advertising campaigns for major healthcare brands. Key focus areas: copyediting for compliance, voice, clarity and style. Partial client list: Pfizer, Novo Nordisk.

Instructed first-year business students in professional writing and communications, with emphasis on reporting, clarity, grammar and style.

Developed and launched new health-and-nutrition department for one of the nation's largest biweekly restaurant publications. Pitched, wrote and edited articles on weekly basis. Conducted interviews with key industry players, including top chefs, GMs and more.

Ms, Magazine Publishing, Broadcast Journalism

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