My passion for event planning all started during an internship for a wedding planning company in Philadelphia. I opened The Yellow Rose in 2013 and I changed the name to Brooke Ashley, LLC. I love making my clients' vision for their most important moments become reality, while at the same time handling all the nitty gritty details so they don't have to stress! I believe in quality over quantity, spending time with my clients and getting to know each one. In March 2021, I began working with AMV Weddings and Destinations as a Lead Planner where I have planned and assisted many different weddings and events domestically and internationally. From baby & bridal showers to weddings of all sizes, I've been fortunate to be a part of so many incredible days and work with such amazing clients. I have 15+ years of experience managing creative events, including weddings and non-profit events. Key skills:Event Planning, Coordination, and Execution | External/Internal Events | Process Development Budget Tracking | Vendor Partnerships | Relationship Building | Negotiations | Marketing
Brooke Ashley, Llc
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Owner, Event PlannerBrooke Ashley, Llc Apr 2013 - PresentCreate memorable weddings that meet client’s specific needs. Plan and execute 8–12 weddings per year across multiple cities for 50–400 attendees each. Client budgets ranged from $4K to $100K, for which I helped prepare contracts, handle payments, and negotiate rates for vendors and selections.• Overcome wedding day obstacles, such as venue shifts due to inclement weather, late arrival of vendors, and wedding attire malfunctions by having extensive backup plans approved by the clients and vendors beforehand.• Organized team of local vendors to produce a wedding day photo shoot to showcase creativity and talent, sharing on Facebook and Instagram pages in order for them to market their services• Improved business representation and kept up with the market/competition by creating a website and logo. Website contained client reviews, services/pricing and linked to social media pages• Achieved 5-star ratings on major wedding publications (i.e. Wedding Wire, The Knot etc.) from more than 90% of couples. Positive reviews commonly highlighted professionalism, attention to detail, and poise.
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Senior Lead PlannerAmv Weddings + Destinations Mar 2021 - Jun 2023New Jersey, United States -
On Site Coordinator And Event StylistWanderwild Family Retreats Sep 2021 - Jul 2022New York, United StatesCoordinated vendors for catering and rentals during two 4 day family retreats in the Catskills. Designed and styled a pavilion, lounge and eating areas, including an outdoor mama brunch during the guests stay. -
Store ManagerPrimp | Cheap-Chic Boutique Feb 2018 - Mar 2019Rochester, Minnesota AreaHired, trained, and managed 5–6 new stylists in processing customer payments and utilizing business software. Handled discretionary store budget ($1K/month) and prepared cash/bank deposits.• Facilitated weekly check-ins with owner/district manager to maintain communication between stores and supply personal feedback on successful sales strategies used in the Rochester location.• Built relationships with local business and events to create more store traffic leading to increased sales• Led team members in accomplishing monthly sales goals by tracking progress on a daily basis, identifying ways to sell additional items and role-playing/training all stylists• Communicated sales trends to Primp management team to influence their merchandise buying group, marketing and overall company strategy -
Lead Stylist // Event CoordinatorPrimp | Cheap-Chic Boutique Nov 2015 - Feb 2018Rochester, Minnesota AreaAssisted customers in selecting stylish wardrobe pieces according to styles and needs. Designed eye-pleasing store racks and merchandise displays. Trained new employees on merchandising strategies.• Played important role in creating original Event Coordinator position; trained 8 stores on taking initiative to incorporate store events.• Promoted new and current products by taking creative photographs of in-store pieces to market on Facebook and Instagram.• Planned and executed in-store events, giving back to the community by donating 10% of event sales to local non-profits, such as March of Dimes & Toys for Tots. Events were marketed via social media and in-store advertisements, and routinely doubled daily store sales averages -
Owner, Wedding And Event PlannerThe Yellow Rose, Llc Apr 2013 - Apr 2018Rochester, Mnchanged names
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Bridal ConsultantMestads Feb 2013 - Nov 2014Rochester, MnProvided excellent service to diverse clientele, partnering closely to select the perfect attire for special events. Explained designers, styles, and other pertinent information to ensure specific needs were met. • Offered tuxedo delivery to onsite location, resolving last-minute attire issues.• Went above and beyond to guarantee comfort of brides and grooms with selections and budget.
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AssistantStone Event Planning Jun 2011 - Sep 2011Supported lead event planner and 3+-member team during outdoor events in local Boston parks.• Coordinated weekend events with that included a formal gala, pancake breakfast, outdoor concert, auto show, and cricket tournament
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AssistantAfflair Events Oct 2009 - May 2010Worked closely with wedding consultant at the wedding site Directed attendees according to the pre-arranged timelineOrganized and coordinated the bridal party and vendors during the wedding day
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Event TeamMyphl-17 Dec 2008 - May 2010Seen throughout the community at various events giving out promotional items
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InternWphl-Tv Oct 2008 - Dec 2008Planned and coordinated station’s promotional appearances at public events and in house events Philadelphia, PA Organized information, equipment and promotional giveaways for Events Team appearancesAssisted with in-studio shoots for myphl17’s morning show Better Philly and for the 2009 Mummers ParadeHandled the fulfillment of promotional contests and prizes arising from the sales and creative departmentsResponsible for writing press releases, media advisories and contest winner letters Updated myphl17’s website with upcoming news, community events and weekly movies
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InternPerfect Weddings Jan 2008 - May 2008•Communicated with vendors and employees for a specific wedding day plan Berwyn, Pa•Researched information on vendors to develop creative ides for events•Collected fabric samples for consultants and clients•Provided on-site assistance to consultants during entire wedding day
Brooke Beierle Education Details
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Alexander Anderson Center For Real EstateReal Estate -
English And Communications
Frequently Asked Questions about Brooke Beierle
What company does Brooke Beierle work for?
Brooke Beierle works for Brooke Ashley, Llc
What is Brooke Beierle's role at the current company?
Brooke Beierle's current role is Event Planner | Wedding Planner. Currently exploring options.
What schools did Brooke Beierle attend?
Brooke Beierle attended Alexander Anderson Center For Real Estate, Cabrini University.
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