• Strategically launched a new light lager during the "off-season" across North Carolina, achieving significant market penetration and favorable consumer response.• Crafted compelling marketing collateral for customer outreach, encompassing newsletters, email campaigns, and brochures, resulting in enhanced brand visibility and engagement.• Spearheaded a highly effective influencer marketing initiative, leveraging social media and digital influencers to connect with younger demographics, resulting in a remarkable 30% surge in the 21-28 age group customer base.• Led the development and execution of integrated marketing strategies for both on-premises and independent accounts, successfully boosting sales and brand recognition.• Pioneered the establishment of corporate branding standards and comprehensive positioning messages, ensuring a consistent and impactful brand identity.• Orchestrated all media purchases directly and through agency partnerships, identifying value-added programs and utilizing a range of advertising offerings, both standardized and customized.• Supervised and managed owned communication channels, including apps, social media platforms, emails, and SMS, ensuring a cohesive and engaging online presence.• Implemented a highly successful SEO/SEM strategy, resulting in an impressive 50% surge in organic website traffic and improved search engine rankings.• Oversaw the flawless execution of numerous high-profile events, partnerships, and sponsorships, strengthening the brand's reputation and fostering deeper community engagement.

• Orchestrated all aspects of conventions and catering events, including meticulous planning for room arrangements, staging, lighting, audiovisual setups, traffic flow, menu selections, décor, entertainment, group room allocations, VIP services, and approved payment methods.• Ensured the precision and compliance of all sales contracts, rate agreements, and catering event orders, guaranteeing accuracy and professionalism in client interactions.• Established, trained, and motivated a dynamic catering team tasked with acquiring new accounts, nurturing existing ones, and implementing strategic catering initiatives to achieve revenue objectives and optimize hotel profitability, all while maintaining a high level of guest satisfaction.• Proactively engaged in soliciting both new and established accounts to surpass revenue targets through a variety of methods, including telephone outreach, in-person sales visits, site inspections, and written correspondence.• Actively participated in catering sales presentations, conducted property tours, and facilitated customer meetings to build and sustain strong client relationships while upholding a commitment to guest satisfaction.

• Actively solicited and facilitated the planning and execution of VIP programs, ensuring exceptional experiences for clients and guests.• Negotiated contracts and assumed responsibility for overseeing all facets of event execution, including exhibit coordination, housing agreements, on-site management, and technology rentals, ensuring seamless and successful events.• Spearheaded pre-event meetings with clients to comprehensively discuss event logistics, flow, and any potential areas of concern, fostering open communication and aligning expectations.• Managed the planning, procurement, and coordination of all decorations and elements for VIP rooms, contributing to the creation of memorable VIP experiences.• Generated revenue and sales performance reports, leveraging data-driven insights to develop targeted strategies for VIP program markets, thereby optimizing program success.• Orchestrated the production of merchandise and marketing materials for VIP programs, ensuring branding consistency and enhancing program visibility.• Maintained meticulous records of all event aspects, including financial details, with a focus on budget planning, tracking, and reporting for individual events, along with the management of orders and post-show invoice reconciliation.

• Developed partnerships with hotels to deliver best-in-class booking options for global travelers, my responsibilities include:• Managed over 200 hotel accounts on Maui, achieving +42% sales growth ($20M) in 8 months• Developed and sustain strong partner relationships by providing relevant data insights and superior consulting services to hotel partners (revenue management advice, marketing opportunities on the Expedia marketplace) • Ensured that hotels’ product (content, rates and availability) is consistently optimized and competitive on the Expedia sites to maximize customer conversion • Secured additional inventory over high demand and compression periods to satisfy customers’ pressing needs• Secured seasonal deals, evergreen and dynamic promotions within the guidelines set by Management to support the brands’ merchandising and marketing efforts

• Developed and maintained solicitation responsibilities - including sales calls, prospect calling, and continuous research of prospective new business• Maintained a detailed database of prospects and customers to document sales calls to ensure proper follow up• Conducted site visits and entertained clients to promote property facilities and services, leading to an 48% increase in client acquisition• Strategically organized and coordinated new department initiatives to develop new services, products, and packages • Participated in yearly budget review, weekly strategy meetings, client meetings and trainings• Sales administration duties such as generating contracts, blocking function space for events, creating proposals, sales letters• Implemented catering promotions and maximized revenue by creating and developing food and beverage packages for the wedding and corporate markets

• Led primary (qualitative and quantitative) and secondary consumer research studies to identify and monitor consumer behavior, purchase intent and brand loyalty• Incorporated analytics (including sales, web, and social media) into research findings and reports, and translated them into dynamic business plans and solutions• Identified and developed national partnerships with brand team that contributes to the overall revenue stream of the company – partnerships included Target, Mercedes-Benz, MAC Cosmetics, Wal-Mart, and Kellogg’s• Managed all phases of research process for Artists Analysis, Market Research – specifically, questionnaire, survey design, data analysis, and final report write up• Managed all logistics and planning of focus group recruitment, budget planning, venue and catering research, bidding and selection• Regularly presented findings to executives at UMG’s labels and internal team by providing pertinent information in an easy to read format, exercising excellent communication and presentation skills

• Oversaw the Campaign Management team that developed and drove incremental sales and marketing value for all of Warner Music Group’s labels• Created unique sales and marketing campaigns that drove sales, awareness, and engagement for high-priority global artists including Bruno Mars, The Black Keys, and Josh Groban • Managed all aspects of Holiday Marketing and Sales for all webstores - from planning promotions, creating marketing messages and overseeing advertising resulting in over $20 million global sales and a 120% year-over-year increase• Introduced new marketing tactics: Twitter Lead Generation Card, Liquid Ad campaigns, and Spotify Artist Merch Modules resulting in over 200,000 new email subscribers and over 100,000 social media followers in just 3 months• Executed, reported, and optimized SEO, paid search, and social ads• Analyzed data for insights to determine the most valuable opportunities to improve marketing performance and optimized digital experiences; communicate findings and recommendations to executives and marketers across the company• Responsible for the day-to-day operations of online webstores - from images, product descriptions, product launches, to fulfillment• Created a D2C On-line Image Standard of all merchandise that is sold online, which increased sales by 40%• Managed relationships with third party service providers including outside fulfilment companies, ecommerce software providers, and customer service teams• Developed web annotations, worked with designers and technical engineers to implement one global e-commerce solution for Warner Music Group on the Magento platform• Built up new marketing opportunities: cart abandonment emails, affiliate marketing, social media channels and paid search• Prepared sales reports and analysis to help forecast and determine reorder levels which resulted in a 20% cost saving