Brooke White Email & Phone Number

United States

Paris, Fr

Lead Strategic, Product, Monetization and Marketing research for BeReal

Lead teams of researchers in Facebook's Creators Org, and previously in the Communities Org.

Sunnyvale, Ca, Us

Head of UX Research, Consumer Insights and Accessibility teams at Verizon Media (Yahoo + AOL + HuffPost + RYOT + more!) for all consumer products and advertising platforms.Brought together user research and market research teams plus the Accessibility team and built a strong and impactful practice and user first culture. Lead teams of amazing researchers and Accessibility specialists to have executive level influence and deep impact on all of the products, brands and corporate strategy for all of Verizon Media.

Glendale, California, Us

Founded and directed the Games User Research practice (0-1) for Disney (Playdom) Mobile & Social Games.

Champaign, Il, Us

Founded and directed the Games User Research practice (0-1): usability, telemetry and market research practice for AAA video game developer on top-selling and highly rated games.

Us

Developed and rolled out new product road-mapping process, and delivered multimillion-dollar new product line for Ofoto, a Kodak subsidiary. Drove market and voice of the customer research including concept screening, focus groups, customer satisfaction and competitive satisfaction surveys, and formed a new Customer Advisory Council

Us

Founded and directed the Strategic Program Design Group, Netcentives’ strategic and tactical B2B marketing consulting division. Set pricing, and “packaged” marketing and technical consulting line including market research, product definition, pricing, and technical development of support products.Managed product development and delivery for Fortune 500 companies such as AOL, Lycos, Looksmart, Altavista, CMGI, American Express, Citibank and others including major coalitions in Japan, South Korea and Brazil.

Directed all marketing efforts for the company's products - best selling, worldwide, interactive entertainment brand, Dogz, and Catz -- your virtual Petz, as well as other console video games. Managed research agencies to perform competitive analyses, usability and playability research as well as focus testing, qualitative and quantitative satisfaction surveys for all product lines.

Helped found the Multimedia Development Group. Coordinated writing and production of original project plan and presented to the SF Board of Supervisors. Served on first Board of Directors as Secretary.

Directed all fundraising, marketing, special events, PR and design. Developed and maintained company database of active donors and subscribers. Managed direct marketing campaigns. Developed and initiated marketing and fundraising strategies, for rapidly growing contributed income budgets including capital contributions. Helped conceive and write first Company Long-Range Plan.