Brooke Coe Email & Phone Number

Los Angeles, Ca, Us

Boston, Massachusetts, Us

• Identified process inefficiencies and implemented new project and resource management software, boosting efficiency by 30% and increasing profitability by 15%

Boston, Massachusetts, Us

• Second hire in Engagement Management, established roles, processes, and documented integration points, improving department efficiency by 20% within 6 months• Unblocked client delivery by instituting key ceremonies, deliverables, and workflows, reducing project delays by 25% and training 100% of relevant stakeholders• Empowered team to achieve optimal performance by removing obstacles, aligning the roadmap, and integrating strategic initiatives, resulting in a 20% increase in team productivity• Identified opportunities to expand impact and value within existing client engagements, driving additional business growth

London, Greater London, Gb

• Spearheaded high-priority creative development for Toyota's SmartPath digital sales channel, acting as senior producer and client partner• Coordinated efforts across development partners, dealers, and Toyota’s internal teams, ensuring seamless collaboration• Managed project financials, including estimates, forecasting, and profitability, achieving 17% under budget• Fully accountable for project deliverables, oversaw requirements, team management, and scheduling, exceeding client expectations

London, Greater London, Gb

Led the development of a groundbreaking, data-driven platform designed to drive major efficiencies and transform business operations. The modular, personalized solution can potentially revolutionize processes across the company. Managed a cross-functional team of 25+ to execute this innovative initiative.• Ensured flawless deployments and cross-functional collaboration to maintain high-quality standards• Developed processes to identify interdependencies, improve efficiency, and mitigate project risks• Led complex, multi-partner projects, maintaining momentum and delivering results with minimal oversight• Detail-oriented self-starter with excellent judgment, technical skills, and a team-focused approach

Hermosa Beach, Ca, Us

Digital Application Design | Software Development• Implemented company-wide project management software, optimizing processes and boosting agency efficiency with a 116% Increase in Billable Utilization in the first 6 Months and 136% increase in Profit Margin while simplifying the Systems Footprint from 4 to 1• Managed in-house and offshore teams in digital application design and implementation, successfully achieving project goals• Assigned, scheduled, and balanced project resources across the company and portfolio to ensure optimal allocation.Case Study: https://primitivespark.com/ideas/article/step-away-from-the-spreadsheet-the-ux-of-project-management/

Los Angeles, Ca, Us

Accounts: Lexus, Haagen-Dazs International, The Ritz Carlton, HSBC• Implemented a digital asset management system agency-wide, onboarding the entire creative department to enhance efficiency• Led the General Accounts division, developing streamlined processes that improved responsiveness to retail-focused clients, resulting in 25% faster project turnaround• Directed multi-national campaigns with integrated touchpoints across broadcast, print, digital, and experiential media, managing budgets exceeding $3 million• Oversaw a team of up to 20 members, facilitating training sessions and project meetings to ensure alignment and collaboration

Unique interiors and furniture design• Took on an average of over 10 major interior design projects and 30 custom furniture designs annually• Designed and built custom furniture pieces in my workshop, enhancing product quality and personalization• Oversaw construction project management for major installations and personally executed smaller installations, ensuring high standards • Developed the company brand, achieving significant PR exposure with features on Discovery, HGTV, Disney, and in publications like First Magazine and Lowe’s Creative Ideas Magazine

Online group gifting e-commerce B2B engine and consumer storefront• Managed product development for a group-gifting app, overseeing content, design, development, and testing, resulting in a 20% faster time-to-market and a 10% increase in user adoption post-launch• Collaborated with retail partners to develop custom B2B solutions tailored to their customers' needs, enhancing partner relationships and client satisfaction• Utilized analytics to assess traffic and user behavior, guiding the team to optimize on-site conversion points, boosting conversion rates by 15%• Led online marketing strategies, including traffic/conversion optimization, guerrilla campaigns, PPC management, and lead generation email marketing• Developed SWOT analysis and implemented marketing strategies to drive traffic and improve conversion rates

Us

Online community empowering women through home improvement• Developed the brand image and strategic positioning for a leading female DIY home improvement brand, enhancing community engagement and outbound marketing efforts• Managed content across online and print properties, ensuring consistent messaging and branding• Led website development and online video initiatives, significantly boosting digital presence and engagement• Directed public relations efforts, resulting in multiple features on The Today Show and in The New York Times• Instrumental in increasing revenue from $15,000 to over $1 million annually through strategic partnerships with brands like MSN, Bank of America, Ryobi, and GMC

Undergrad, Communications

B.A., Communications/Advertising