Brooke Conner Email & Phone Number

- Led creation of Solcha, LLC including building company structure, strategy, branding, sales, customer experience, and managing day to day operations- Developed and maintained relationships with all customers and executed all services provided which includes filing interconnection applications, rebate processing, and communications with the utility company

Purchase, New York, Us

- Developed and executed ground up and quarter turn omnichannel marketing campaigns for the Central Division, leveraging Pepsi beverage portfolio brand insights and maximizing A&M budget- Led development of retail point of sale and consumer engagement strategy for Dew Outdoor campaign, the largest Mtn Dew activation in the Central Division with three different pulses throughout the calendar year- Oversaw Media, PR, and Influencer strategy for Pepsi MLB and University properties in the Central Division- Managed relationships with 42 Central Division Franchise Bottlers as the liaison with national brand teams to ensure alignment on all local campaigns

Purchase, New York, Us

- Managed national marketing activations across various Quaker brands using consumer insights and brand purpose to develop authentic and impactful programs that drove increased engagement and purchase- Developed the Quaker Oatmeal national 2020 Q4 program with internal cross-functional and creative agency partners which delivered 21% more displays and 49% more cases shipped over the 2019 Q4 program- Created clear strategy recommendations for best in class coupon vendor partnership for all Quaker brands resulting in better targeting and ROI

Purchase, New York, Us

- Became Lean Six Sigma Kaizen Certified and produced ~$1MM in cost avoidance and savings by creating and executing process improvement projects within Supply Chain and cross functionally- Created projects with cross functional partners to extract unutilized data in RSi and build a sustainable collaboration tool to analyze inventory positions of a retailer and adjust ordering patterns, savings of $800K per year in unsaleable product- Designed projects and managed progress for two summer interns to deliver results of 13 hours of labor saved per week and $200K in cost avoidance per year

Purchase, New York, Us

- Directed a team of eight Customer Account Specialists to facilitate the order management process between internal distribution centers and customer warehouses for $600MM of sales within the Convenience, Athletic, and Military channels- Led VMI to EDI order management transition cross functional project, reducing labor hours required for order processing with customer by 50%, saving PepsiCo $40K per year- Created and developed new holiday coverage and schedule process between Customer Supply Chain and internal distribution centers which reduced costly short lead requests and missed carrier appointments across all customers

Purchase, New York, Us

- Managed sales and expenses of Frito Lay’s largest customers, including Walmart, Sam’s Club, Kroger and Albertson's, totaling $16 million in annual revenue within 30 large format accounts in 2017- Lead a frontline team of sixteen Sales Representatives with monthly, quarterly and annual sales goals to successfully sell against baseline promotional opportunities using selling aids and customer relationships- Analyzed multiple sources of sales data within channels and accounts to create strategic plans to drive sales and market share growth leveraging key brands and locations - Conducted monthly district meetings to educate and align sales representatives on executing all marketing objectives and share building strategies in their accounts- Performed weekly meetings with each direct report to review objectives and performance, as well as worked in the market with representatives to ensure execution and develop individual skill set- Collaborated with cross functional team members to ensure all operational and staffing needs were met to service customers to the highest standard each day

Purchase, New York, Us

Purchase, New York, Us

- Created and executed a plan to improve sales performance and elevate service perception with one of the Indianapolis zone’s largest customers- Lead a team of seventeen Route Sales Representatives and two District Sales Leaders in plan execution and initiatives- Managed plan progression in 35 stores with revenue over $184,000 in two months- Assembled and analyzed statistical sales data to track sales performance and plan progress- Aligned company marketing initiatives with customer goals to accomplish plan objectives

- Collaborated with property representatives to create individualized marketing strategies for over 100 commercial properties valued up to 3.7 million - Lead graphic editor of property images and aerial images displaying property locations with notable nearby landmarks - Created content for company website to enhance marketing of each commercial property - Maintained CoStar Database with current information by communicating with businesses to enhance networking and customer satisfaction