Brooke Day Email & Phone Number

South Bank, England, GB

South Bank, England, GB

London, England, GB

London, England, GB

• Key stakeholder in the delivery of Funding Options cross-channel content and campaign activity to increase brand awareness, increase lead volume and support SMEs by connecting business owners to the right.
• Plan, implement and deliver the brand, partner and SEO content in line with business objectives and launches.
• Project manage and coordinate with channel specialists to define and deliver the content strategy and overarching brand calendar with a focus on core products, brand launches and supporting tactical activations.
• Ensure development, planning, execution and delivery of the brand content calendar
• Brief, plan and edit content by external team of copywriters.
• Track website and content performance metrics in line with OKRs and report monthly on performance.

London, GB

• Key stakeholder in the delivery of intu’s annual campaign activity to increase brand awareness, drive footfall into centres, support retailers by driving sales and grow overall market share for intu.
• Plan, implement and deliver the annual group content and campaign programme for all centres in line with business objectives.
• Project manage, supervise and coordinate with channel specialists to define and deliver the content strategy and overarching brand calendar with a focus on core products, services and supporting tactical activations.
• Develop and implement an engaging content approach that can be deployed across all relevant channels and platforms to extend the reach of each campaign including briefing and critiquing creative and copy.
• Develop and maintain the intu TOV across all creative and content delivered across intu own channels
• Ensure development, planning, execution and delivery of the national campaign calendar

London, London, GB

• I managed a team of 2 to deliver ROI-driven content marketing campaigns for a large high street retailer. My role focuses on using data and search insights to inform the content marketing strategy.My role includes:
• Data-led Strategy - Utilised a broad range of data (content, social, search) to craft ambitious content strategies that deliver on a client’s KPIs & revenue
• Creation & Editing - Managed the production of a broad range of content formats including editorial, product copy, infographics, surveys, tools & podcasts
• Campaign Management - End-to-end management of content marketing campaigns to support ATL brand and digital initiatives
• Optimisation - Conducted in-depth content audits & analyses to determine recommendations to improve existing content performance
• Distribution & Outreach - Defined and executed owned, earned and paid distribution strategies including digital PR, native and paid social

Paris, FR

• My role was to develop and execute my clients' overall digital content strategy with a focus on content marketing for SEO. It was a client facing role working within a team of 3 who were responsible for several brands..
• Create multi-format digital content with a focus on editorial
• Create owned, earned and paid distribution strategies to support content distribution/amplification
• Pitch new ideas and contributing to quarterly and monthly strategies
• Input on end-to-end content production, from ideation, creation, editing, sign off and publication
• Effectively contribute to team meetings, client meetings and the pitch and sales process

Paris, FR

Borehamwood, England, GB

• Write and edit online and customer focused materials including blog posts and website copy.
• Develop and maintain a consistent, natural and friendly brand-tone of voice across all platforms.
• Building awareness of the brand and driving traffic through multi-channel forum including SEO, web, social media and the blog.
• Proactively identifying and building new partnerships with bloggers and companies to push content.
• Influencer outreach e.g. bloggers, key journalists
• Analysing and reporting on blog and social statistics to influence the content we focus on for the blog.

Borehamwood, England, GB

• Write and edit online and customer focused materials including blog posts and website copy.
• Develop and maintain a consistent, natural and friendly brand-tone of voice across all platforms.
• Building awareness of the brand and driving traffic through multi-channel forum including SEO, web, social media and the blog.
• Proactively identifying and building new partnerships with bloggers and companies to push content.
• Influencer outreach e.g. bloggers, key journalists
• Analysing and reporting on blog and social statistics to influence the content we focus on for the blog.

• Daily running of the office dealing with customer inquiries
• Devising and maintaining office systems.
• Assisting with the preparation for meetings including making PowerPoint presentations, note and minute taking during meetings and following up on any action points as a result of the meetings.
• Dealing with all aspects of communication for the company and Directors including responding to e-mails, answering telephones and typing correspondence.
• Processing expenses and invoices on behalf of the Directors.
• Liaising with important internal and external stakeholders to maintain strong business relationships.

London, England, GB

• Secured marketing coverage and ticketing offers with Uber, Sainsburies, Zank You, Wish Want Wear, Girl Meets Dress, Speechly Bircham law firm and various blogs.
• Liaised with exhibitors of the show to discuss and implement marketing strategies in the lead up to the show.
• Built and sent out marketing and promotional packs for the brands to promote their involvement in the show.
• Ran the organisers office at the event to help with exhibitor and visitors questions on site.
• Sourced and organised products for the VIP show bags for the show.
• Built a database of wedding organisers and planners to be targeted by the sales team as potential exhibitors/visitors.

London, London, GB

• Write web content on the products, designers and boutiques featured by the website.
• Monitor and check any relevant size, fit and care information for the items to ensure the website is easy to use and comprehensible for shoppers.

• Fashion returns to designers and brands who had sent in products to be featured in the magazine.
• Compiled a list of contacts for each designer featuring at London Fashion Week in Feburary 2012 and SIHH in Geneva.
• Liaised with PR companies.
• Assisted fashion assistants with research.

• Ad-hoc duties such as sorting the post, doing mail outs, filing magazines and magazine mark ups.
• Devised questions for an interview with comedian Rufus Hound for Reveal’s ‘Revelations’ page. (Article featured December 6th 2011)
• Transcribed an interview with Matt Edmonson for the ‘Getting to Know’ page. (Article featured December 6th 2011).
• Attended a press day at Debenhams, Oxford Street for the BBC’s Children in Need. I had to make up questions to ask the celebrities attending the day and interviewed Tamara Ecclestone and Alexandra Burke for Reveal’s.
• Updated Reveal’s social media pages.
• Researched the celebrities going into ‘I’m a Celebrity’ for a feature in the magazine. (Article featured November 15th 2011).

London, GB

• Fashion returns to designers and brands who had sent in products to be featured in the magazine.
• Built the S/S12 press day portfolio
• Cut outs of the beauty and fashion pages in each weeks Stella magazine.
• Called in products for the fashion stylists to use on their shoots.
• Liaised with designers/PR companies.
• Selected photos for Stella’s ‘Generation Fashion’ page.

• Ad-hoc duties such as sorting the post, doing mail outs and filing magazines.
• Did newspaper cuts for the editors.
• Produced transcripts
• Did research for up and coming features in Red.
• Liaised with PR companies to call in products and get research for features.
• Researched what new albums and films were coming out in 2012.

• Produced and wrote between six and ten online celebrity gossip articles which were all around 250 words each.
• Researched and sourced current celebrity stories to write for the website.
• Edited my own work.
• Reviewed videos which were sent into the website and wrote second by second summaries of them.
• Researched what new films were coming out and Christmas TV specials.

• Attended beauty, health and food press release days for the Features editor on up and coming products coming to the UK market.
• Conducted research on up and coming features.
• Liaised with Prima readers for the ‘My Life Put Simply’ section of the magazine.
• Selected and edited readers’ stories for the ‘Winning Stories’ page.
• Updated Prima’s social media pages.
• Sourced useful tips about the home, money saving or the environment to be put on Prima’s social media pages.

London, London, GB

• Gathered research for various packages, which would feature in the Channel 5 News. Packages varied from News ones on the Egyptian riots and fun ones on Pug puppies.
• Arranged meetings with people who could feature in the packages.
• Went out on location to record Vox Pops about topical issues.
• Recorded interviews which were included in the daily news packages.
• Witnessed the transmission process in the gallery of the 5’ O Clock News.

Middlesex, England, GB

• Assisted with Vox Pops.
• Assisted on interviews with important figures.
• Obtained and updated information for Sky’s internal daily ‘Political who, where and why’ section where I contacted MP’s press offices about any public appearances or announcements they may have.
• Sourced various online articles to be used for the discussions on the programme ‘Live from Studio Five’.

Ba Hons, English

Education record