Brooke Edwards Email & Phone Number

Little Rock, Ar, Us

Little Rock, Arkansas Area

Develop and implement strategic communications plan for statewide public policy nonprofit organization. Responsible for media and public relations, website content, social media accounts, content creation, marketing and publications. Partner with team to develop organizational message guidance, talking points and other communications tools. Assist staff with the editing and production of issue briefs and reports, and responsible for disseminating research widely.* Secured interview opportunities for staff in state, national and international press, including Axios, The Nation, PBS NewsHour, Politico, ProPublica, Time, The Wall Street Journal, and The Washington Post* Produce weekly email newsletters during state legislative sessions* Participated in successful ballot issue campaign in 2020 and 2022

Little Rock, Arkansas Area

Increased @HeiferCEO follower count to more than 10,000 in two years (up from 1,300), using personalized content strategy and without marketing budget or supportProvide the voice, content and strategy for the organization’s president and CEOProvide copywriting and editing support for internal- and external-facing materials, including ads,annual reports, blog posts, brochures, email newsletters, email solicitations, presentations, pressreleases, standard responses and websiteProvide communications support to executives and other staff, including op-eds, blog posts,presentations and during times of international travelAuthor and ghostwrite high-quality articles on international development, agriculture and nutrition topics for publication, including on Foreign Affairs, Huffington Post, Mother Earth News, Impatient Optimists, CNN Online and InterAction.

I provide executive communications support, including ghostwriting and social media management. Written under my own byline and ghost-written as Pierre Ferrari, Heifer President and CEO, high-quality articles on international development, agriculture and nutrition topics for publication, including Foreign Affairs, Huffington Post, Mother Earth News, Impatient Optimists, CNN Online, ONE.org and InterAction. Increased @HeiferCEO Twitter followers by an average of 10 percent every month for past eight months and increased Pierre Ferrari’s Klout score from low-50s to above 60, with 90-day low of 63.  Managed a minimum of 10 blog authors at a time, with a minimum of 12 blog posts per week. Provided copy writing and editing support for external-facing materials, including ads, annual reports, brochures, email newsletters, email solicitations, presentations, press releases and website.

Wrote 39 grant proposals and letters of interest, securing more than $2.3 million in grant income; wrote content for organization and affiliate websites, annual report and marketing publications; streamlined management process of Community Development Certificates of Deposit program.

Developed and secured funding for girls' farm and financial literacy program; streamlined resident application process; restructured and revised organizational policies and procedures manual; served as liaison for Board of Directors.

Managed 12 downlink sites around Arkansas for national satellite conference; conducted program evaluation for coalition workgroup; conducted maintenance of high0volume donor and contact database.

Provided individual and group counseling sessions for children in residential treatment facility.

Msw, Social Work

Activities and Societies: Concentration in Management & Community Practice

B.A., Psychology, Honors Interdisciplinary Studies