Brooke Nicholson Email & Phone Number

Costa Mesa, Ca, Us

Costa Mesa, California, United States

Creative Direction• Directed the rebranding initiative and managed the creation of the new brand book, including photography, tone of voice, and graphic design guidelines. • Directed creative efforts for major events, such as Easter and Christmas, as well as ongoing campaigns, including photo shoots and branding.• Led Creative Team, including Graphic Designer, Digital Content Associate, Project Manager, and 7 volunteers.Digital Content & Marketing Management• Developed and implemented marketing strategy for all events and initiatives.• Managed and developed Rockharbor's digital presence, ensuring brand alignment across the website, social media, email, app, video, and print collateral.• Utilized Asana to improve workflow and teamwork, prioritizing communication through promotional tiers.Social Media• Developed and executed social media campaigns for events, vision initiatives, and ministry efforts.• Developed and implemented strategic content calendars and social briefs, scheduling and maintaining an organized social calendar across platforms.• Created and managed social media content, ensuring a cohesive brand presence that is creatively engaging and invitational to foster community.• Wrote and edited copy for all social media channels, maintaining a consistent brand voice.• Provided real-time and in-person social support during events.• Assessed and reported on analytics to optimize channel and content performance, using insights to inform ongoing improvements.• Utilized Sprout Social to organize and schedule posts for ministries, events, and campaigns across channels.• Managed community questions, comments, and direct messages daily across platforms, ensuring timely responses.

Costa Mesa, California, United States

Costa Mesa, California, United States

Social Media• Planned, scheduled, and managed Instagram and Facebook channels for @rockharborchurch; Instagram and Facebook channels for @rockharbormissionviejo from August 2020-April 2021.• Increased Instagram following from 5,500 to 6,400 (16%).• Tracked analytics for 4 channels using Sprout Social and developed strategy accordingly. • Scheduled content through Sprout Social and Facebook Creator Studio at strategic times to reach peak engagement. • Designed and executed interactive Instagram and Facebook stories.• Filmed and edited video footage for Instagram Reels using in-app features and Adobe Premiere Pro.• Designed social media graphics that align with Rockharbor Church branding, sermon series artwork, and social media feed to communicate key points to our audience. • Developed a social media content calendar and planning system using Google Sheets.• Wrote engaging, platform-specific social media copy for 4 channels to communicate key messages and initiate a call to action while maintaining a consistent voice for Rockharbor Church.• Organized social media assets by date and type in Microsoft Sharepoint.• Promoted new sermon series and special events through videos, photos, and graphics. Visual Content and Branding• Contributed to the development of Rockharbor’s brand guide, including tone of voice, photo, video, and graphic design.• Photographed weekend services and events; Culled through images to select the highest quality content; Edited images on Adobe Lightroom using Rockharbor's preset to keep imagery and social media feeds cohesive.• Conceptualized, planned, and executed studio photoshoots for promotional content. Digital Marketing• Redesigned, conceptualized and wrote copy for the Weekly Newsletter email using Mailchimp.• Increased the average Weekly Newsletter open rate from 19% to 40% in 5 months.• Developed and executed campaigns for sermon series and events across Instagram, Facebook, Weekly Newsletter, and the website.

Orange County, California Area

Irvine, California

• Planned, scheduled and managed Instagram, Facebook and Twitter channels for @marinerschurch; Instagram and Facebook channels for @marinershb and @marinersirvine • Increased Instagram following from 14,000 to 22,000 in 6 months.• Tracked analytics for 7 channels using Hootsuite and developed strategy accordingly.• Scheduled content through Hootsuite, Sprout Social, and Facebook Creator Studio for strategic days and times to reach peak engagement. • Developed sermon series specific social media campaigns across Instagram, Facebook, and Twitter feeds and Instagram and Facebook stories. • Designed social media graphics that align with Mariners Church branding, sermon series artwork, and social media feed to communicate key points and Bible verses to our audience. • Developed a new social media content calendar and planning system for all 7 channels using Google Sheets to keep content organized and plan efficiently. • Wrote engaging, platform-specific social media copy for all 7 channels to initiate a call to action and communicate key messages while maintaining a consistent voice for Mariners Church.• Photographed weekend services and events. Culled through staff images and volunteer images to select the highest quality images. Edited images using Adobe Lightroom with the Mariners Church preset for cohesion. • Provided live coverage of weekend services and church-wide events through Instagram and Facebook stories; Recapped weekend services and church-wide events on Instagram, Facebook, and Twitter feed. • Organized social media assets by date and type in Dropbox and Google Drive.• Communicated and coordinated with staff copywriter, graphic designers, video team, and leadership team to create cohesive, relevant and engaging content. • Recruited, coached and led photography volunteers.• Communicated and interacted with the audience on 7 social media channels, including responding to comments and direct messages in a respectful and helpful manner.

Newport Beach, California

• Works closely with Store Manager to creatively drive business through philanthropic donations, Kendra Gives Back events, Color Bar™ parties, and off-site events. Leads in-store and off-site events by ensuring team members know their roles during the event and by providing refreshments.• Oversees philanthropic donations by corresponding with over 100 businesses and nonprofits through email to maintain partnerships and increase profitability. Ensures donation requests are filled at least 1 month prior to the event date. Constantly developing new contacts through donations and booking in-store partnership events to maximize profitability. • Communicates daily with Store Manager, District Manager, Home Office communications team, and 8 sales associates to understand and execute sale strategies, initiatives and event campaigns.• Leads staff of 8 and delegates tasks to develop team members while ensuring productivity and excellent customer service.• Executes inventory procedures (receiving, transferring, processing, damages, etc.). Maintains accurate inventory levels by leading annual inventory, two cycle counts, and two rebalances. • Oversees payroll for 8 team members, verifies timecard accuracy, and approves time off requests using ADP. Orders, maintains and organizes office supplies from Kendra Scott and Staples Advantage.

Newport Beach, California

Newport Beach, California

Birmingham, Alabama Area

Orange County, California Area

• Played integral role in the rebranding process of the nonprofit organization, which empowers women to succeed and achieve personal goals. Curated brand photography guidelines by gathering photography inspiration categorized by tone, composition and content. Wrote clear and concise copy for photography brand guide by explicitly defining the brand’s photography aesthetic.• Wrote copy for 10 Propel Newsletter emails, social media, and web content for marketing purposes to generate brand awareness and persuade community members to take action. Edited copy to ensure clarity, proper grammar, and that all email marketing was consistent in message and in voice. • Assumed role of production assistant during three photoshoots. Scouted photoshoot locations, corresponded with models and photographers, coordinated schedules, gathered props, and assisted photographer during photoshoots.• Selected images to correspond with published articles, aligning with both article content and the photography brand guide. • Executed editing duties and enhanced images through Adobe Photoshop and Lightroom to improve brand presentation; implemented images into materials designed for the program and the aforementioned marketing techniques.• Tracked email marketing and editorial analytics through Google Analytics to measure reader engagement and adjust content to attract a broader audience.

Birmingham, Alabama Area

• Established a schedule for social media posts and managed 3 social platforms through utilization of Sprout Social, which in total had the potential to reach approximately 76,000 followers. • Developed 3 innovative social media marketing campaigns. Drafted and edited social media copy over 100 posts to promote conferences, leadership events and sermons held by the church. • Leveraged proficiency in Adobe Creative Suite and photography used in 10 social media posts to promote “The Daniel Dilemma” by Chris Hodges on Church of the Highland’s Facebook, Instagram and Twitter.

Orange County, California Area

• Acted as production assistant to photography volunteer to conceptualize, plan and execute 5 brand photoshoots. • Oversaw editorial content by corresponding with contributing writers, scheduling article publication dates, and copyediting 30 articles to ensure clarity, proper grammar and consistency in message and in voice.• Drafted and edited copy for 8 Propel Newsletter emails, social media, and website marketing purposes to generate brand awareness and recapitulate 2 Propel events. • Assisted in researching, comparing and the selection of merchandise to coincide with the rebrand initiative.• Wrote 2 published articles for Propel Women with reached over 5,000 viewers.

Auburn, Alabama Area

Bachelor Of Arts - Ba, Journalism

Ministry Leadership, Pastoral Leadership