Brooke Nicholson Email & Phone Number

Costa Mesa, CA, US

Costa Mesa, California, United States

• Creative Direction
• Directed the rebranding initiative and managed the creation of the new brand book, including photography, tone of voice, and graphic design guidelines.
• Directed creative efforts for major events, such as Easter and Christmas, as well as ongoing campaigns, including photo shoots and branding.
• Led Creative Team, including Graphic Designer, Digital Content Associate, Project Manager, and 7 volunteers.Digital Content & Marketing Management
• Developed and implemented marketing strategy for all events and initiatives.
• Managed and developed Rockharbor's digital presence, ensuring brand alignment across the website, social media, email, app, video, and print collateral.

Costa Mesa, California, United States

Costa Mesa, California, United States

• Social Media
• Planned, scheduled, and managed Instagram and Facebook channels for @rockharborchurch; Instagram and Facebook channels for @rockharbormissionviejo from August 2020-April 2021.
• Increased Instagram following from 5,500 to 6,400 (16%).
• Tracked analytics for 4 channels using Sprout Social and developed strategy accordingly.
• Scheduled content through Sprout Social and Facebook Creator Studio at strategic times to reach peak engagement.
• Designed and executed interactive Instagram and Facebook stories.

Orange County, California Area

Irvine, California

• Planned, scheduled and managed Instagram, Facebook and Twitter channels for @marinerschurch; Instagram and Facebook channels for @marinershb and @marinersirvine
• Increased Instagram following from 14,000 to 22,000 in 6 months.
• Tracked analytics for 7 channels using Hootsuite and developed strategy accordingly.
• Scheduled content through Hootsuite, Sprout Social, and Facebook Creator Studio for strategic days and times to reach peak engagement.
• Developed sermon series specific social media campaigns across Instagram, Facebook, and Twitter feeds and Instagram and Facebook stories.
• Designed social media graphics that align with Mariners Church branding, sermon series artwork, and social media feed to communicate key points and Bible verses to our audience.

Newport Beach, California

• Works closely with Store Manager to creatively drive business through philanthropic donations, Kendra Gives Back events, Color Bar™ parties, and off-site events. Leads in-store and off-site events by ensuring team.
• Oversees philanthropic donations by corresponding with over 100 businesses and nonprofits through email to maintain partnerships and increase profitability. Ensures donation requests are filled at least 1 month prior.
• Communicates daily with Store Manager, District Manager, Home Office communications team, and 8 sales associates to understand and execute sale strategies, initiatives and event campaigns.
• Leads staff of 8 and delegates tasks to develop team members while ensuring productivity and excellent customer service.
• Executes inventory procedures (receiving, transferring, processing, damages, etc.). Maintains accurate inventory levels by leading annual inventory, two cycle counts, and two rebalances.
• Oversees payroll for 8 team members, verifies timecard accuracy, and approves time off requests using ADP. Orders, maintains and organizes office supplies from Kendra Scott and Staples Advantage.

Newport Beach, California

Newport Beach, California

Birmingham, Alabama Area

Orange County, California Area

• Played integral role in the rebranding process of the nonprofit organization, which empowers women to succeed and achieve personal goals. Curated brand photography guidelines by gathering photography inspiration.
• Wrote copy for 10 Propel Newsletter emails, social media, and web content for marketing purposes to generate brand awareness and persuade community members to take action. Edited copy to ensure clarity, proper grammar.
• Assumed role of production assistant during three photoshoots. Scouted photoshoot locations, corresponded with models and photographers, coordinated schedules, gathered props, and assisted photographer during.
• Selected images to correspond with published articles, aligning with both article content and the photography brand guide.
• Executed editing duties and enhanced images through Adobe Photoshop and Lightroom to improve brand presentation; implemented images into materials designed for the program and the aforementioned marketing techniques.
• Tracked email marketing and editorial analytics through Google Analytics to measure reader engagement and adjust content to attract a broader audience.

Birmingham, Alabama Area

• Established a schedule for social media posts and managed 3 social platforms through utilization of Sprout Social, which in total had the potential to reach approximately 76,000 followers.
• Developed 3 innovative social media marketing campaigns. Drafted and edited social media copy over 100 posts to promote conferences, leadership events and sermons held by the church.
• Leveraged proficiency in Adobe Creative Suite and photography used in 10 social media posts to promote “The Daniel Dilemma” by Chris Hodges on Church of the Highland’s Facebook, Instagram and Twitter.

Orange County, California Area

• Acted as production assistant to photography volunteer to conceptualize, plan and execute 5 brand photoshoots.
• Oversaw editorial content by corresponding with contributing writers, scheduling article publication dates, and copyediting 30 articles to ensure clarity, proper grammar and consistency in message and in voice.
• Drafted and edited copy for 8 Propel Newsletter emails, social media, and website marketing purposes to generate brand awareness and recapitulate 2 Propel events.
• Assisted in researching, comparing and the selection of merchandise to coincide with the rebrand initiative.
• Wrote 2 published articles for Propel Women with reached over 5,000 viewers.

Auburn, Alabama Area

Bachelor Of Arts - Ba, Journalism

Ministry Leadership, Pastoral Leadership