Brooke Fedro is a creative strategist focused on building disruptive, one-of-a-kind programs that leverage innovation in social impact, entertainment, and brands. With years of experience driving and producing first of their kind initiatives, she has worked alongside some of the world's most recognizable talent, media partners, and Fortune 500 companies on global purpose-driven initiatives. Starting her career at CAA, she went on to produce programs for major networks including ABC, CBS, Bravo, MTV, and others. She then spanned into music at Control Room, producing large-scale concerts and events with artists including Madonna, Black Eyed Peas, Bon Jovi, Kings of Leon, and more. She went on to manage sponsorships for the “Live 8” and Al Gore’s “Live Earth” global concerts.Brooke continued to pursue more socially conscious-driven projects, driving fundraising events for the Andre Agassi Foundation and the Leukemia & Lymphoma Society. In 2010, Brooke became the Executive Director of the successful, first-of-its-kind, SUMMIT ON THE SUMMIT campaign, an initiative she co-created with Kenna and partners HP, Procter & Gamble, Microsoft, MTV, and influencers such as Jessica Biel, Academy Award-winning Director - Jimmy Chin, Michael Muller, Alexandra Cousteau, and Justin Timberlake raising awareness of the global clean water crisis.With a move to Dallas, Texas, she led the redesign of JCPenney's corporate giving and cause marketing strategy before being recruited by Omnicom agency, The Marketing Arm, to advise clients like AT&T and State Farm with their integrated social impact programs. She is now continuing her work and leveraging her expansive campaign-building and marketing experience by overseeing marketing and communications for Momentous Institute and THE CJ CUP Byron Nelson PGA TOUR golf tournament (formerly known as AT&T Byron Nelson).