Brooke Figlo

Brooke Figlo Email and Phone Number

Communications, Decent Startup & Decent Apparel | COO, Riley & Grey @ Riley & Grey
Brooke Figlo's Location
Phoenix, Arizona, United States, United States
Brooke Figlo's Contact Details
About Brooke Figlo

As a Public Relations and Communications leader with more than 15 years of experience, I bring a unique perspective to every project I take on. Most recently in the DTC space, I focused on strategic brand communications through media relations, thought leadership, media training, and building company culture.I joined Tuft & Needle in Phoenix as an early startup employee in 2016 and oversaw brand public relations for the full Serta Simmons Bedding portfolio, inclusive of Tuft & Needle, Beautyrest, Serta and Simmons. Prior to returning to the city I was raised in to work for the company that won Entrepreneur’s Top Company Culture award, I gained extensive PR experience in New York and Los Angeles in independent film distribution for companies including Amplify Releasing, BOND Strategy and Influence, and Millennium Entertainment. I began my career at MPRM Communications, handling PR campaigns for various film releases including RED, Beginners and Food, Inc., award shows, film festivals, and served as the show publicist for “Jimmy Kimmel Live.”Currently, as a communications consultant at Decent Startup, I help teams achieve sustainable impact by breaking down overwhelming projects and goals into manageable tasks. I believe that being the loudest voice in the room isn't always the most effective approach. Instead, I help clients realize the importance of being the most prepared in the room when opportunities arise, ensuring that they make a lasting impression on their audience and drive meaningful results for their brand.As a direct and candid communicator, I'm always willing to provide feedback and guidance to help clients navigate even the most challenging situations. Whether you're facing a crisis, launching a new product, or simply trying to improve your brand's overall reputation, my steady, process-driven approach to public relations, copywriting, and social media will leave you well-prepared for whatever the day has to throw at you.Decent Startup was founded to provide strategic, creative, and operational leadership to companies aiming to strengthen their infrastructure. Our approach is customer-focused and collaborative. It is optimistic and results-driven. We aim to take the most effective route to completion. We are nimble, thorough, and authentic. We take your vision, goals, and needs and combine them with our collective experience, network, ingenuity, and industrious team to deliver.

Brooke Figlo's Current Company Details
Riley & Grey

Riley & Grey

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Communications, Decent Startup & Decent Apparel | COO, Riley & Grey
Brooke Figlo Work Experience Details
  • Riley & Grey
    Chief Operating Officer
    Riley & Grey Apr 2023 - Present
    Working alongside executive leadership to implement strategies that drive business growth and profitability, guide day-to-day operations, and ensure all functions align with the strategic vision of the business and maintain brand values at Riley & Grey - premium, easy-to-use wedding tools for design-minded couples.
  • Decent Startup
    Editorial And Communications Consultant
    Decent Startup Nov 2021 - Present
    As a communications consultant at Decent Startup, I bring a unique perspective to every project I take on. With a focus on helping teams achieve sustainable impact, I believe that being the loudest voice in the room isn't always the most effective approach. Instead, I help clients realize the importance of being the most prepared in the room when opportunities arise, ensuring that they make a lasting impression on their audience and drive meaningful results for their brand.As a direct and candid communicator, I'm always willing to provide feedback and guidance to help clients navigate even the most challenging situations. Whether you're facing a crisis, launching a new product, or simply trying to improve your brand's overall reputation, my steady, process-driven approach to public relations, copywriting and social media will leave you well-prepared for whatever the day has to throw at you.Decent Startup was founded to provide strategic, creative, and operational leadership to companies aiming to strengthen their infrastructure. Our approach is customer-focused and collaborative. It is optimistic and results-driven. We aim to take the most effective route to completion. We are nimble, thorough and authentic. We take your vision, goals and needs, and combine them with our collective experience, network, ingenuity, and industrious team to deliver.
  • Tuft & Needle
    Senior Director, Brand Public Relations
    Tuft & Needle Apr 2016 - Mar 2022
    Phoenix, Az
    Strategically raised brand affinity and awareness for disruptive direct-to-consumer mattress brand as the company grew from $100-$250M+ annual revenue as a single product brand to 25+, that resulted in an acquisition by the largest American bedding manufacturer. Expanded role to lead brand public relations for the full Serta Simmons Bedding portfolio inclusive of Beautyrest, Serta, Simmons, and Tuft & Needle. Led earned media (PR) and have led affiliate, influencer and organic social media functions, and partnered with teams across the organization to leverage storytelling opportunities, integrated marketing campaigns and team effectiveness. Other responsibilities included crisis communications, event strategy and execution, thought leadership, partnerships, media relations, press materials creation, leading PR agencies, setting and managing budget.
  • Amplify Releasing
    Vice President Of Communications
    Amplify Releasing Nov 2014 - Mar 2016
    New York, New York, United States
    Directed publicity campaigns for multiple theatrical and digital film releases at once through national, regional and digital press and special events by developing strategies, identifying potential audiences, managing agencies and executing press outreach. Other responsibilities included serving as point of contact for filmmakers and talent agents, implementation of company’s strategic operational systems, team and marketing material project management, mentorship.
  • Bond Strategy And Influence
    Account Strategist
    Bond Strategy And Influence May 2013 - Oct 2014
    New York, New York, United States
    Established the company’s film distribution business, BOND/360, while overseeing publicity efforts through the development of overall communications strategy, consulting on distribution strategy to align across all levels of a film release and managing corporate brand clients through positioning, audience identification, pitch angles, film screenings and events, and regional and promotional tie-ins.Other responsibilities included people management and project management of marketing assets such as websites, promo merchandise, film trailers, poster art, press materials, printed material, DCP creation and print and digital ads.
  • Millennium Entertainment
    Publicity Manager
    Millennium Entertainment Dec 2011 - May 2013
    Los Angeles, California, United States
    Managed theatrical and home entertainment publicity and social media campaigns through the development of overall campaign strategy, budgeting, asset and materials creation; execution of premieres, press screening programs, junkets, mailings; and managed multiple agencies per film campaign.
  • The Recording Academy
    Grammy Awards Media Center Escort
    The Recording Academy 2007 - 2013
    Greater Los Angeles Area
    Handled GRAMMY award winners and performers in the media center during press interviews and photos for the 49th-55th Award Shows.
  • Mprm Communications
    Account Executive
    Mprm Communications May 2008 - Dec 2011
    Los Angeles, California, United States
    Developed and led strategic publicity campaigns for agency’s documentary and narrative film releases, award shows and film festival campaigns.Executed live events including securing red carpet press and pre-event media coverage, creating press materials and invitations, securing photographers, pricing and hiring catering and event producers, booking travel accommodations, event location scouting and budget management.Show publicist for “Jimmy Kimmel Live!,” “The Voice,” “America’s Next Top Model”
  • Angles Public Relations
    Media Relations Associate
    Angles Public Relations Sep 2007 - May 2008
    Phoenix, Arizona, United States
    Based in Tempe, Arizona - ANGLES PR was founded to serve growth oriented businesses with public relations services and programs that are both effective and efficient. ANGLES PR has a strong, nationwide network of publicists and writers with expertise that stretch across multiple industries and disciplines. From business services, economic development, health, wellness and sports, to high tech and crisis communications, our team can handle any challenge. We custom build a team around every Client, specifically designed to meet their needs.
  • Rogers & Cowan
    Entertainment Sports And Consumer Brands Intern
    Rogers & Cowan May 2007 - Aug 2007
  • The Recording Academy
    Communications And Media Relations Intern
    The Recording Academy May 2006 - Jul 2006

Brooke Figlo Skills

Media Relations Public Relations Publicity Entertainment Social Media Marketing Social Media Press Releases Film Marketing Crisis Communications New Media Copywriting Event Management Television Digital Media Broadcast Sponsorship

Brooke Figlo Education Details

Frequently Asked Questions about Brooke Figlo

What company does Brooke Figlo work for?

Brooke Figlo works for Riley & Grey

What is Brooke Figlo's role at the current company?

Brooke Figlo's current role is Communications, Decent Startup & Decent Apparel | COO, Riley & Grey.

What is Brooke Figlo's email address?

Brooke Figlo's email address is br****@****sky.com

What schools did Brooke Figlo attend?

Brooke Figlo attended Arizona State University.

What are some of Brooke Figlo's interests?

Brooke Figlo has interest in Exercise, Sweepstakes, Home Improvement, Reading, Sports, Golf, Home Decoration, Cooking, Gardening, Outdoors.

What skills is Brooke Figlo known for?

Brooke Figlo has skills like Media Relations, Public Relations, Publicity, Entertainment, Social Media Marketing, Social Media, Press Releases, Film, Marketing, Crisis Communications, New Media, Copywriting.

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