Brooke Carlson Email & Phone Number

Minneapolis, Minnesota, Us

Minneapolis, Minnesota, Us

Sleep Number is a leading sleep wellness technology company, serving as the manufacturer and exclusive retailer of Sleep Number smart beds. - Product Management: Led the vision, strategy, and roadmap for the sleepnumber.com purchase experience from product detail pages through checkout. - Customer-Focus: Developed goals and initiatives to create a best-in-class user experience that exceeds consumer expectations.- Product Discovery: Managed digital product discovery and validation across all devices through in-depth user research and business case development. - Cross-Functional Collaboration: Collaborated with sales and marketing leaders, customer insights, user experience, IT, and operational teams to achieve overall business objectives and drive outcomes.- Scrum Leadership: Led a scrum team through defining user stories, acceptance criteria, refinement, backlog prioritization, and all scrum ceremonies.- Optimization Strategy: Created a test and optimization strategy for the purchase experience, leveraging customer data to increase online conversion and drive traffic into stores.- Revenue Growth: Achieved multi-million dollar e-commerce revenue growth by executing strategic roadmap initiatives.

Minneapolis, Minnesota, Us

Sleep Number is a leading sleep wellness technology company, serving as the manufacturer and exclusive retailer of Sleep Number smart beds. Driven by the mission to improve the health and well-being of society through higher-quality sleep, Sleep Number® smart beds integrate physical and digital innovations for unparalleled comfort.- Led major digital strategic initiatives and brand moments, including digital platform implementation, comprehensive experience redesign, Consumer Electronics Show (CES) digital experience, and several high-visibility product launches.- Developed strategies to drive consideration and conversion for key consumer market share promotional events.- Owned and executed the strategy for mobile research and shopping experiences.- Managed SEO strategies to boost natural and local search traffic to Sleep Number digital properties.- Enhanced local search strategy by upgrading the sleepnumber.com store locator, implementing Yext for location listing syndication, and creating local store pages for Sleep Number's 600+ retail locations.- Managed the multi-million dollar digital production budget.

Eagan, Mn, Us

Stream Global Services is a premium business process outsourcing (BPO) service provider specializing in customer relationship management solutions including sales, customer care, technical support, and back office for Fortune 1000 companies.- Led continuous development of a new iPad-based Pitch Kit sales presentation application for the business development team.- Assisted the Online Marketing Manager with developing a new website and maintained content through Drupal CMS.- Developed and implemented brand marketing standards and messaging strategy.- Collaborated with the business development team and subject matter experts on client-facing presentations and collateral for new business prospects and major client proposals.- Reduced graphic production costs by 42% and increased local marketing brand consistency by implementing a graphics e-commerce store.- Achieved a 36% cost saving for promotional items by consolidating vendors and implementing a self-service e-commerce store for employees.- Created a new executive summary template and regularly participated in RFP responses.- Updated existing marketing materials with new design layouts and more efficient, value-based messaging.

Australia - China (Including Hk) - New Zealand - Singapore, Au

Hudson (Formerly Hudson Global, Inc.) is a global recruitment process outsourcing company providing recruiting solutions that target worldwide industry talent.- Assisted in executing the annual marketing plan for three business lines in North America.- Demonstrated leadership by taking on additional responsibilities during the Marketing Manager’s maternity leave.- Participated in digital marketing activities, including website maintenance through CMS, search engine optimization (SEO), and pay-per-click advertising.- Managed lead capture and lead scoring using marketing automation tools and Salesforce.com.- Simultaneously managed multiple domestic and international event sponsorships from concept to execution.- Project managed the event process to meet key milestones and deadlines, identifying concerns and presenting resolution ideas.- Coordinated with several vendors to execute sponsorship requirements professionally.- Organized information and documented processes to facilitate continuous process improvements.Identified cost-saving opportunities, achieving an 80% reduction in event display shipping costs for a global event.- Restructured and managed the company business card ordering process with a printing vendor.- Developed trade show materials, sales literature, employee bios, case studies, and presentations.

Australia - China (Including Hk) - New Zealand - Singapore, Au

Hudson (Formerly Hudson Global, Inc.) is a global recruitment process outsourcing company providing recruiting solutions that target worldwide industry talent.- Supported six departments with a variety of marketing, administrative, and operational tasks:- Planned local market consultant meetings, educational seminars, and volunteer opportunities.- Assisted with proposal review and compilation.- Generated weekly reports on consultant headcount by department for sales and executive leadership.- Acted as a liaison between the front-office team and back-office shared services.- Compiled a monthly e-newsletter and updated the ProjectPulse consultant project management portal.- Followed regulations to complete paperwork for new hires and set up new client orders in PeopleSoft.- Provided training and acted as a customer service contact for consultants and customers to resolve issues.- Managed new vendor setup and coded external vendor invoices for accounts payable processing.- Verified accuracy and completeness of billable employee time and expense entries for payroll processing.

Room For Growing Educational Learning Center provides a flexible, comprehensive preschool educational program in a nurturing, stimulating environment for infants and toddlers.- Prepared and implemented a daily schedule of activities covering all areas of early childhood development.- Enhanced the classroom environment by regularly updating it according to creative learning themes and maintaining cleanliness.- Fostered strong parent-teacher relationships by planning and organizing parent partnership events.- Conducted written evaluations for each child using the Ounce Scale and held semi-annual conferences with parents to discuss progress.

San Francisco, California, Us

The Gap, Inc. is a global specialty retailer providing clothing, accessories, and personal care products for men, women, children, and babies under the Gap, Old Navy, Banana Republic, and Athleta brands.- Gained valuable experience in a diverse retail sales and customer service environment.- Managed cashiering activities, including purchases, returns, exchanges, and enforcement of store policies.- Assisted in training new associates, and enhancing team-building and communication skills.- Key responsibilities included inventory management, store organization, signage, visual merchandising displays, cashier operations, and fitting room attendance.