Influencer Marketing Manager
Current- Garnered 238% ROI on Party City influencer campaigns to date, with a 2% overall engagement rate and 17.6M views- Earned 5 Gold Muse Awards for 2023 Party City Halloween ‘Dare to Scare’ campaign - Secured 226% increase in YOY Party City influencer budget and 400% increase in YOY Halloween budget from 2023-2024- Managed $897k in influencer budgets across Varo and Party City clients in 2023- Launched a collaboration with Varo and Russell Westbrook’s clothing brand via a limited edition tee shirt drop and experiential store event, including influencer invitees to promote the collab that resulted in a 7.76% engagement rate