Brooke Hardesty Email & Phone Number

New York, New York, US

• Oversee all elements of interactive marketing strategy for Warner Music Nashville's roster of artists including social media, digital content, Web3 strategy, brand development, paid media, partnerships, and more.
• Scaled high-performance team from two to nine employees covering all aspects of digital marketing, content strategy, digital partnerships, and advertising strategy.

New York, New York, US

• Conceptualize and execute digital marketing, social, and fan engagement campaigns
• Project manage website design and development process, ensure launch of websites inalignment with release schedule and company priorities, and plan web development schedulewith Creative/Dev teams
• Manage digital marketing budgets and online advertising campaigns
• Responsible for generating all content for WMN artist newsletters, managing blasts to our lists
• Work alongside E-Commerce team to promote sales initiatives and priority promotions via web content, email marketing, and social messaging
• Work with Director of Digital Content to create digital content rollout plans / releasestrategies, partner activations

New York, New York, US

• Form and execute digital marketing and content plans for over 50 artists and brands
• Strategize rollout of social messaging, eblasts, and video content
• Utilize creative social campaigns to mobilize fans surrounding key releases and promotions
• Partner with digital press outlets to promote video, editorial, and interview content
• Write compelling copy for eblasts, news posts, websites, and other artist properties
• Plan the release and timing of social messaging, eblasts, and video content premieres

New York, New York, US

• Tracked radio data and generated weekly reports and competitive analyses
• Point person for major promotional events including CMB Momentum conference, K-LOVE Fan Awards
• Managed Word Promo Team Facebook, Twitter, and Instagram accounts
• Oversaw single schedule, communicate deadlines to Artist and Brand Managers, A&R, and Creative
• Created digital single releases and managed production of all visual and audio assets
• Organized and executed department promotions in print, digital, and other mediums

-Update and analyze sales reports, media calendars, and budgets-Organize production of Point of Purchase and LSM materials from art design to delivery-Form advertising campaigns for print, outdoor, and television-Conceive fresh local store marketing tactics for individual franchises based upon unique needs-Facilitate communication between account services.

· Provided Account Executives with administrative support · Updated financial statements, sales reports, and media calendars for executives · Organized national Feed the DJs campaign for launch of new Doublicious Sandwich · Launched Colonel's Scholars program in several Houston, TX area school districts · Organized meeting schedules, made arrangements for.

Nashville, Tennessee, US

· Pitched artists to blogs, radio, and TV stations for reviews and interviews · Assisted in managing artists' Myspace and Twitter accounts · Organized and submitted weekly Soundscan reports · Searched and compiled blogs and retailer information into databases · Assembled mailings and promotional packages

Atlanta, GA, US

· Assisted supervisors in recording sessions with clients · Observed editing and recording sessions for Cartoon Network, Lifetime, & other major networks · Participated in Crawford Communications' team for The 48 Hour Film Festival