Brooke Herman Email & Phone Number

Allendale, New Jersey, United States

Copywriter responsible for menu editing, menu descriptions, and program communication.

Wayne, New Jersey, United States

Copywriter for Patriot Pickles' retail line, Crisp-Brand Pickles. Responsible for developing product names and taglines; product packaging, website, and social copy; social media photography.

Bronx, New York, United States

Copywriter responsible for multiple weekly email campaigns, homepage and landing page copy, social media, blog posts, twice yearly magazine writing and editing, vendor advertisements, and event copy, including invitations, emails, signage, and on-site communication.

New Jersey

Freelance Food Writer, focused on brand marketing, copywriting, editing, email campaigns, menu descriptions and formatting, social copy, and product packaging copy.

Northeast Region

Freelance copywriter focused on regional and national campaign copy; holiday, in-store restaurant, and pop-stand menus; in-store program campaigns including local and farmer profiles, product descriptions, shelf talkers, POS copy, window posters and clings, product descriptions; local radio scripts.

■ Write copy for Northeast Regional (New Jersey, New York and Connecticut) programs, including media campaigns, holiday signage and decor pieces for new stores■ Edit flyers, advertisements and projects for other stores within the Northeast Region ■ Write recipes, for clarity and ease, that are distributed throughout the region and at off site events. ■ Manage freelance writers for monthly projects that are utilized throughout the region ■ Handle social media, including Facebook, Twitter, Instagram and the store’s web site ■ Conceptualize and execute events centered around food trends, holidays and seasons. ■ Serve as the community liaison by providing donations and participating in out-of-store non- profit, culinary and educational events■ Create the look and feel of the store by setting launch dates and conceptualizing decor plans ■ Team up with local schools, culinary schools and hospitals to foster community education ■ Manage two budgets ■ Plan and execute tasting nights, cooking classes and book signings in store■ Lead a five person support team for the store

Englewood Cliffs

■ Wrote 25-page food section, including recipes, sidebars, health benefits and buyer’s guides ■ Researched and interviewed chefs and restaurants for ingredient information and tips ■ Edited food-related copy, including handling first edits and cutting to fit on layouts ■ Handled communication with nutritionist regarding nutritional information ■ Worked closely with test kitchen staff to plan and develop recipes for flavor and ease ■ Participated in daily tastings to determine practicalness, deliciousness and visual appeal■ Other positions held: Editorial Assistant, Decor; Editorial Assistant, Food; Assistant Food Editor

Culinary Arts

Bachelor Of Arts (Ba), Journalism, Minored In Creative Writing And Women'S Studies