Brooke Huffman-Mccurdy, M.S. Email & Phone Number

Boise, Id, Us

• Leads digital lifecycle strategy for prospects and free users to execute engagement at scale through on-site ads, chatbots, and email nurtures• Owns on-site marketing tools and vendor relationships including contracts and negotiations, operational set-up, tool optimizations, and internal training• Ideates, deploys, and optimizes digital journey touchpoints to guide site visitors and nurture them toward purchase readiness• Creates full-funnel lifecycle strategies, email nurtures, and on-site experiences to ensure content and messaging are aligned

Boise, Idaho Area

• Managed all email marketing efforts including writing email code, A/B testing, and reporting• Implemented email marketing best practices including audience segmentation, email accessibility, and inbox and spam testing for email clients• Worked cross-functionally with the Programs and Campaigns team to report on performance to help demonstrate the value and success of their initiatives• Built and maintained reports, data sources, and dashboards within Salesforce, Bizible, and Tableau• Owned lead uploads and created new processes to ensure database cleanliness• Trained team members on email marketing best practices and how to use Marketo

Lacey, Wa

• Responsible for lead disbursement, lead generation forms, digital marketing and CRM tracking• Mined for information, updated monthly reports and created data visualizations to demonstrate Marketing’s impact• Assisted the Director of Sales and Marketing with sales reporting, leads, and custom reports• Responsible for all Graphic Design, Social Media and Marketing campaign efforts

Olympia, Wa

• Conducted competitive research and analyzed marketing statistics and survey results• Researched RFP’s (Requests For Proposals) used by other college’s marketing departments• Researched Integrated Marketing Plans created by other colleges • Conducted interviews and wrote articles for The Evergreen State College Alumni Magazine• Created events calendars• Crafted a briefing document for the Marketing and Communications Strategic Planning Workshops

Master Of Science (M.S.), Marketing Research And Analytics

Bachelor’S Degree, Business Strategy And Marketing

Activities and Societies: Women's Volleyball Captain 2 time Cascade Collegiate Conference All-Academic Team 3 year Representative.