Brooke Huffman-Mccurdy, M.S. Email & Phone Number

• Leads digital lifecycle strategy for prospects and free users to execute engagement at scale through on-site ads, chatbots, and email nurtures
• Owns on-site marketing tools and vendor relationships including contracts and negotiations, operational set-up, tool optimizations, and internal training
• Ideates, deploys, and optimizes digital journey touchpoints to guide site visitors and nurture them toward purchase readiness
• Creates full-funnel lifecycle strategies, email nurtures, and on-site experiences to ensure content and messaging are aligned

Boise, Idaho Area

• Managed all email marketing efforts including writing email code, A/B testing, and reporting
• Implemented email marketing best practices including audience segmentation, email accessibility, and inbox and spam testing for email clients
• Worked cross-functionally with the Programs and Campaigns team to report on performance to help demonstrate the value and success of their initiatives
• Built and maintained reports, data sources, and dashboards within Salesforce, Bizible, and Tableau
• Owned lead uploads and created new processes to ensure database cleanliness
• Trained team members on email marketing best practices and how to use Marketo

Lacey, WA

• Responsible for lead disbursement, lead generation forms, digital marketing and CRM tracking
• Mined for information, updated monthly reports and created data visualizations to demonstrate Marketing’s impact
• Assisted the Director of Sales and Marketing with sales reporting, leads, and custom reports
• Responsible for all Graphic Design, Social Media and Marketing campaign efforts

Olympia, WA

• Conducted competitive research and analyzed marketing statistics and survey results
• Researched RFP’s (Requests For Proposals) used by other college’s marketing departments
• Researched Integrated Marketing Plans created by other colleges
• Conducted interviews and wrote articles for The Evergreen State College Alumni Magazine
• Created events calendars
• Crafted a briefing document for the Marketing and Communications Strategic Planning Workshops

Master Of Science (M.S.), Marketing Research And Analytics

Bachelor’S Degree, Business Strategy And Marketing

Activities and Societies: Women's Volleyball Captain 2 time Cascade Collegiate Conference All-Academic Team 3 year Representative on the.