Oversight and management of Marketing, Ticketing, Consumer Products and Team Business Operations.

Member of the Senior Leadership Team. Manage day-to-day business operations for the XFL’s eight teams liaising between the League’s business operations departments - ticketing, communications, marketing, partnerships, digital and content - and all eight teams to promote team and league awareness and build a unique fandom in each city and drive revenue. Oversee team activations, game day operations/ presentation and fan experiences. Provide thought leadership to President/CEO and oversee Executive Operations.

Member of the Senior Leadership Team. Manage day-to-day business operations for the XFL’s eight teams liaising between the League’s business operations departments - ticketing, communications, marketing, partnerships, digital and content - and all eight teams to promote team and league awareness and build a unique fandom in each city and drive revenue. Oversee team activations, game day operations/ presentation and fan experiences.

Assignments focused on marketing strategy, brand development and business operations.Tin Building by Jean-GeorgesAnchor Healthcare, LLC

Served as the key driver for brand strategy ideation, creation and execution as well as fan engagement initiatives and revenue support services for the Phoenix Suns, Phoenix Mercury and Footprint Center. Directed and oversaw all areas of the marketing department, including brand management, advertising, creative services, content production, game/event entertainment, promotions, email marketing and retail operations. Oversaw community relations for two years.

Brooklyn Nets & New York Islanders:Developed and implemented strategic brand marketing plans utilizing innovative technologies across eight different products to increase fan engagement and build the Brooklyn Nets and New York Islanders brand affinity. Created multi-faceted advertising and marketing campaigns focused on growing new season ticket member base as well as retraining current consumers. Oversaw event and game presentation for the New York Islanders.

Developed and implemented strategic brand marketing plans utilizing innovative technologies across eight different products to increase fan engagement and build the Brooklyn Nets and New York Islanders brand affinity. Created multi-faceted advertising and marketing campaigns focused on growing new season ticket member base as well as retraining current consumers.

Built integrated marketing strategies to promote Virginia Athletics and individual sports to maximize brand affinity, increase attendance and generate revenue.

Developed engaging marketing strategies and implement activities designed to increase the Philadelphia Eagles market identity and fan affinity. • Implemented Salesforce.com CRM solution and led day-to-day management of activities and integrations. • Used data and analysis of customer information to identify consumer trends and profiles, developed recommendations and drove insights for actionable business strategies across multiple departments. • Managed and executed e-marketing campaigns through development and segmentation. • Created and executed marketing brand strategies and produce revenue generating and brand extensions across multiple platforms.• Built advertising and promotional plans for Eagles Branding Campaign, various fan events and initiatives, as well as 3rd party events with assets that include print, outdoor, digital, database e-mail marketing, and experiential. • Oversaw fan development initiatives (Women, Hispanic).

Strategic planner and buyer responsible for setting strategic media visions, leading and motivating cross-functional teams and coordinating ideas and put plans into action. Utilized different perspectives to negotiate effectively and build strong relationships while developing and marketing brands across a variety of industries (CPG, Financial, Retail, Travel/Hospitality).