• Led the development of the eCommerce marketing strategy across Northern European cluster to ensure J&J have a best in class digital shelf with retailers across both pureplay and brick & click. • Led eCommerce media strategy as well as bi-weekly campaign optimizations focused on ROAS/ROI. • Shaped the digital shelf monthly scorecard working with Clavis, as well as implement new process to drive improvements MoM. Drive behavior change in the marketing organization to focus on eCommerce conversion. • Drove strategic capabilities on eCommerce including buy now, retailer search and direct to retailer activities. • Led and developed the digital strategy for Northern Europe including new digital capabilities across the organization with process, best practice, and ways of working. Lead capability team on advancing key focus areas including CRM, analytics and mobile within the region.• Led on digital marketing partnerships with strategic focus on Google, Clavis and Amazon - ensuring successful relationships to keep J&J at the forefront of innovation; JBP development.• Managed J&J website portfolio, leading the development of new functionality and tools across mobile and web. Partnered with IT to deliver business solutions that deliver capabilities that drive incremental sales. • Won Q1 2017 Eagle Award at Johnson and Johnson LTD for leadership on Amazon Growth Strategy.

• Championed digital guidelines and best practices on strategic IMC brand campaigns• Used analytics and digital insights to make recommendations across digital platforms and media to drive KPIs for strategic global beauty brands and iconic company brand• Defined and communicated the Northern European strategy for social media and content development• Developed and led approach for real-time marketing to drive additional reach and engagement for key brands• Advanced digital IQ across the Northern Europe cluster with lunch and learns on video best practices and social sharing sessions• Delivered 6 content development workshops in 2015 to elevate brands content mix and connect with consumers in a more authentic way• Developed 2015 digital strategy for Nordic cluster to enable digital capability and focus at the local level

• Developed Neutrogena digital strategy including digital media, social, mobile, content development with goals, objectives and KPIs that align with the total Neutrogena business• Analyzed site and campaign metrics to optimize and inform future business decisions • Oversaw e-commerce operations including call center, fulfillment, inventory ordering and management efficiently. • Defined, implemented and optimized comprehensive online marketing plans and campaigns• Managed the eCommerce P&L for Neutrogena US• Identified, define and manage strategic digital agency relationships for Neutrogena• Led digital training curriculum for marketing teams• Oversaw team comprised of both FTE as well as consultants, freelance and part time employees

• Led consumer marketing strategy for kids entertainment on Disney.com to drive increased engagement and traffic.• Drove product marketing and marketing campaigns for kids “events” on Disney.com. Summer tentpole “event” saw 163% lift in traffic and ATS increase 366% YOY• Led marketing for Branded Entertainment initiatives on Disney.com including product marketing, traffic forecasting and campaign development inclusive of social media and PR to drive 15% increase in ad dollars• Developed and evolved Disney’s corporate responsibility initiative, Friends for Change, online through campaign and brand extensions • Collaborated with Web Analytics team to optimize creative and A/B testing to drive 25% increase in CTR• Supervised direct reports through successful project execution, career development and budgeting (4+yrs)

• Leverage network and brand value of Disney Channel, Disney XD and ABC to grow distribution client businesses across linear, VOD, Mobile and EST partners• Navigate and orchestrate strategic partnerships across multiple business units of TWDC including Disney Consumer Products, Records and DVD to drive bottom line revenue for all businesses and client partners• Developed sales presentations, sales material and B2B mailings to drive sales partnerships • Managed full-scale concert performances by Disney Channel talent, Demi Lovato, exclusively for affiliate customers to drive industry value story for contract renewal• Strategically planned and executed >$20M annually with partners to drive revenue generating units in ’08 & ‘09• Developed three-screen marketing campaign around Disney Channel to drive 40,000 new consumer acquisitions and increased current customer usage of products by 200% • Built strategic and impactful marketing campaign including email, direct mail, web banners and clickable posters with Mobile partner to drive digital video usage by consumers

• Developed direct-to-consumer strategic marketing plans for ESPN Deportes targeting the Hispanic community to drive acquisition for current distribution partners and pressure on affiliates not carrying the network• Successfully executed hospitality events at strategically chosen sporting events delivering on once-in-a-lifetime experience to increase client perceived value

• Organized cross-functional teams including programming, consumer marketing, legal and production to drive department and client business goals • Facilitated production of integrated ESPN and affiliate talent shoots for customized marketing tactics• Managed, tracked and reallocated cross functional task force budget of $2.3 million for an effective ROI