Brooke Laforest Email & Phone Number

Sydney, NSW, AU

Sydney, New South Wales, Australia

Sydney, Australia

• Ensure the clear and effective alignment of the Advisory Service Line (SL) strategy with BDO strategies and values.
• Initiate and drive the development and implementation of the Business Development and Marketing strategy across the Advisory portfolio of services, including the Advisory Sub-Service Lines (SSLs) of Corporate Finance.
• Identify business development and targeted opportunities for the advisory group and developed plans to harness their potential.
• Create and implement campaigns and project plans which were based on stakeholder briefs and objectives, whilst ensuring that all campaigns plans were fully focused on driving impact with the most important client and.
• Present an seek approval from the Executive Team, and ensure all approved plans were translated effectively to the local teams and any relevant national teams.
• Assume accountability for the end-to-end project management of marketing activities and campaigns within designated time frames.

Sydney, Australia

• Assume direct accountability for the end-to-end management of formal bids and tender responses for prospective clients.
• Evaluate marketing plans of business units, sub-service lines and industry groups to ensure consistency with wider BDO strategy.
• Conduct research to develop thought leadership and industry reports for industry focus groups e.g. manufacturing, TMT and retail.
• Actively contribute as the key contact and manager for corporate partnerships and sponsorships.
• Work with the National IT Project Team on the integration of the Marketing software Act-On with new CRM, Reckon/APS.
• Collaborate with the National IT Project Team to develop National standards and business rules for the new Reckon/APS CRM.

• InvestSMART launched the Diversified Portfolios SMA in September 2014. The initial offering consisted of 6 investment models aimed at self-directed Australian investors looking for a simple, cost-effective, diversified.
• Obtain an in-depth understanding of customer experience, identifying product gaps and generating new ideas to expand market share. This greatly improved the customer experience and drove considerable business growth.
• Develop product positioning strategies, by scoping and prioritising product initiatives based on business/customer impact.
• Engage and influence cross-functional teams including sales, marketing, technology, business development and customer service.
• Develop customer journeys to foster effective product delivery to consumers, including; working with the IT team with the integration of Salesforce Enterprise software to manage leads and creating email automated email.
• Manage product improvements for consumers and suppliers, which maximised revenue across the three brands and increased brand-loyalty.

Sydney Area, Australia

• Prepare internal and external communications plans and policies of the AWI Group including B2B and B2C advertising.
• Consult with management and business stakeholders at all levels in order to formulate and deliver commercially viable, client-facing marketing initiatives, whilst consistently adhering to various deadlines and time.
• Manage electronic mailing systems i.e. Exact Target, Mail Chimp, Campaign Monitor, conducted user training and development.
• Performed copywriting tasks for eDM campaigns, website content, newspaper and magazine content, promotional materials, social media, video script and media releases, as well as editorial tasks for client-facing.
• Managed and coordinate all B2B advertising campaigns from sales to execution, including writing campaign proposals, invoicing, campaign construction, execution and reporting, ensuring specifications are met.
• Assumed full administrative accountability for various social media platforms including LinkedIn, Twitter and Facebook.

• Identified and capitalised on opportunities for new suppliers to promote and sell their health insurance products on the website, including cold calling businesses, creating pitches and monitoring the progress of.
• Performed a range of operational and administration duties, overseeing the day-to-day operations and office management.
• Managed sales and client service, prioritising and contacting leads through the evolving business, recruiting and training newstaff to support this growing function and oversee the implementation of Salesforce as the.

- Manage a team of customer service representatives across our Sydney (4 Staff) and our regional office in Bowral NSW (15 Staff) to deliver results in all aspects of service.- Recruitment and training of staff to support a growing business.- Lead monthly reporting of customer metrics and compliance as part of sales and operational planning process- Build.

Bachelor'S Degree, Secondary Education And Teaching

Bachelor Of Commerce - Bcom, Finance And Financial Management Services

Education record