Brooke Lynn Lanham Email & Phone Number

Redmond, Washington, Us

I drive community engagement for the Microsoft Security brand. I also create, run, and scale programs that increase perception of Microsoft as a leader in security and turn community members into advocates for our Microsoft Security (aka SCIMP) product portfolio. In addition, I connect our technical experts in PMM and engineering teams with the community. I manage multiple contractors to help run and scale our tech influencer programs. I lead community engagement – on Microsoft Tech Community, through our influencer program, and in external forums such as Reddit and LinkedIn.I partner with PMMs to ensure we have the right structure on Tech Community and good coverage in external forums, and with our journeys team to weave influencers into our marketing strategies.

New York, New York, Us

I oversaw and managed the Optimizely Web Experimentation and the OaaS intelligence Cloud products.

Sandy, Utah, Us

• Oversaw rebrand and launch of 5 new products and 1 new app• Increased product sales by 25% top 10 in revenue for photo editing apps in November 2019• Garnered an influencer network of 100,000,000 in one month• Organized and assisted in planning of 9 influencer world-wide trips• Managed marketing content strategy and team of 5 content managers/designers• Successfully implemented weekly A/B tests to refine marketing message • Performed data analysis and KPI reviews weekly with executive team• Launched 4 new products and created all messaging and strategy for each campaign• Developed marketing personas based on data and survey analysis • Conducted and refreshed competitive research • Created monthly A/B tests for pricing and packaging

Sandy, Utah, Us

-Increased product sales by 25%, made Instasize top revenue app in photo editing in November 2019-Worked cross-functionally with engineering and marketing teams to achieve 7 different product launches -Planed and executed Creator Tours for brands and influencers across the world-Garnered an influencer network of 100,000,000 in one month -Helped grow instagram account by 20,000 in one month-Organized and assisted in planning of 9 influencer world wide trips-Oversaw all marketing channels and content strategists-Researched, branded and wrote creative pieces about product

Lehi, Utah, Us

As a Product Marketing Manager, I develop marketing campaigns that drive sales initiatives and opportunities for the Messenger product. The following list outlines day-to-day work and overall accomplishments at Podium: • Increased product adoption by 1,000 users in 2 months• Developed strategic sales and customer success materials to upsell product• Generated 60% of 25 million dollars in sales with demand gen materials• Organized and successfully launched 5 products in 6 different verticals- Manage the marketing efforts and campaigns for the Messaging products including videos, scripts, infographics and research- Generate sales opportunities through website optimization, newsletter content, and webinars- Research market perception on products and overall company brand- Assist Event Managers at large trade shows and user conferences - Create content related to the messaging product

Lehi, Ut, Us

As a Product Marketing Manager, I develop marketing campaigns that drive sales initiatives and opportunities for the Marketing and Resident products. The following list outlines day-to-day work and overall accomplishments at Entrata:- Manage the marketing efforts and campaigns for the Marketing Suite and Leasing Suite products - Develop and/or assist the product marketing team on monthly webinars - Generate sales opportunities through website optimization, newsletter content, and webinars- Research market perception on products and overall company brand- Assist Event Managers at large trade shows and user conferences - Create content related to the Marketing and Resident products for sales collateral

Lehi, Ut, Us

• Drove market leadership in the technology space through messaging and the positioning of our platform and associated products throughout the Customer Experience space• Created, edited, and promoted all MARCOM materials externally • Developed cross-functional, captivating lead-gen initiatives and campaigns including awareness and nurture• Identified and executed social trends by increasing social media presence and followers by 20%• Researched and developed content for the company website, brochure and all other marketing assets for multiple campaigns• Managed trademarks for new products that set MaritzCX apart• Implemented breakthrough product initiatives through writing, disseminating, and promoting materials via email and social media• Developed SEO pages to make company more searchableContent creation and marketing management for the merged, 200 million dollar start up tech company. I develop trademarks, as well as creating content for the company website, blog and social media. I managed the company Facebook, Twitter and LinkedIn.

New York, Ny, Us

Lobbyist for current clients at Edelman PR. Included daily one-on-one meetings with business owners to present ideas that would affect them in the government. This included persuading them to take action against different litigation that was taking place in the Los Angeles area. • Lobbied for local businesses so that local government would not ban foam materials• Persuaded over 30 restaurant owners to write letters to council members • Built and implemented PR/marketing campaigns promoting recycling and anti-litter in over 200 restaurants • Created partnership between the American Chemistry Council and non-profit organizations

In this position I wrote about and interviewed others about their current opinions surrounding relationships and psychology.

Provo, Ut, Us

I was a reporter and editorial assistant for the BYU newspaper, The Universe. Under the direction of Steve Fidel. In this position I covered the 2012 Presidential debates, LDS general conference, women's rights, and politics. This included editing and creating content for the paper. • Effectively worked under pressure by organizing and communicating with staff of newspaper • Increased efficiency of the newsroom with circulation of 16,000• Researched and analyzed the needs of audiences by researching and discerning newsworthiness of messages• Covered the political beat, included Presidential debate coverage 2012• 8 front page stories within a 5 month period including political, cultural and life stories

As an intern, I trained Eagle Forum politicians on social media. I also helped the organization develop and create political campaigns via social media. • Trained executive board of 40 members on how to use social media t • Promoted the organization’s message and disseminated political ideas to their targeted public• Organized strategic communication campaign for Eagle Forum website and social media

I write both hard and feature news stories for the student-run newspaper at Brigham Young University. I have covered things like the presidential debates and the LDS General Conference.

Graduate Certificate Online, Entrepreneurship/Entrepreneurial Studies

Communications, Public Relations, Advertising, And Applied Communication

Photography

Doctor Of Law - Jd, Law

Minor In Music, Vocal Performance, Music Performance, General

High School