Brooke Lloyd's Location
Seattle, Washington, United States, United States
Brooke Lloyd's Contact Details
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About Brooke Lloyd
Product and Business leader overseeing cross-functional teams to develop products in our philanthropic tech incubation team. The team tackles some of the worlds biggest problems by applying technology to Global Health, Environmental and Social issues.Key Skills: Executive communication, Business Strategy, Product Management, Business Planning, Management, Partnership Development, Go-to-market strategy, Product Marketing.Technologies: Machine Learning, Data Analytics, Cloud Services, Consumer Mobile Apps, B2B Mobile Apps
Brooke Lloyd's Current Company Details
Open My Tab Llc
Marketing and Product Strategy | Philanthropic Tech | Social Impact
San Francisco, CA, US
Brooke Lloyd Work Experience Details
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Open My Tab LlcSan Francisco, Ca, Us
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Senior Product ManagerAmazon Jul 2020 - Jun 2021Seattle, Wa, UsAlexa Health Product Lead -
Senior Product Manager (Technical)Amazon Feb 2020 - Jul 2020Seattle, Wa, UsAlexa Routines Product Lead
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Product Lead - Senior Business Strategy And Product ManagerVulcan Inc. 2017 - 2019Seattle, Wa, UsLead business strategy and product manager for the tech philanthropy (Impact) team. Managed early-stage concepts from ideation to launch as part of a scrappy, fast-paced multi-disciplinary team. This included end-to-end program oversight including delivering business plans, market research, product definition and requirements, business and partnership development, go-to-market strategy, branding, deployment and day-to-day operations post launch.Products include:- Illegal logging: Machine learning product with hardware that identifies illegally harvested wood species.- Disease Outbreak Surveillance and Detection App: purpose-built tool designed for clinicians in rural, low-resource areas that delivers daily reports and alerts. Leverages machine learning, data visualizations and systems integration.- Anti-poaching system for park management: Anti-poaching system, Coral Restoration and Robotics- Homeless Tech Innovation: Exploration is gaps and needs for people experiencing homelessness trying to access and navigate services.- Apps - Consumer App: Upstream Music Fest & Summit, Camera Eats First (Food recommender) - Educational App: Interactive app for university level, bio 101 students. Seeks to replace the high costs and rigid learning approach of a text book. -
Head Of Marketing - Principal Marketing StrategistVulcan Inc. 2015 - 2017Seattle, Wa, UsProduct marketing and Partnership lead for emerging technologies, environmental programs and social impact programs.I developed and implemented integrated, comprehensive go-to-marketing and partnership strategies for a portfolio of Vulcan products, which leverage cutting-edge digital marketing tools, owned/earned channels, events, out-of-home and traditional advertising channels. Projects included: - Consumer Products: Upstream Music Fest & Summit, Seattle Art Fair, Pivot Art Gallery - Consumer tech: Camera Eats First (app)- Education: Allen Distinguished Educators Award- Ocean Health and Environmental: Sea Around Us, Smart Catch- Film Production: We the Voters- Tech Recruiting: Vulcan Technology Recruiting lead
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Senior Product Marketing And Business Development Manager, Ww Developer Experience TeamMicrosoft 2014 - 2015Redmond, Washington, UsWorldwide Developer Experience - Vertical ISV Partnership Program - US LeadManaged US pilot program’s marketing, business development, operations, budget and team to identify and engage US startup to mid-sized companies building business-to-business apps. • Developed, launched and manage breadth marketing recruitment campaigns across multiple social media channels, email campaigns• Collaborated with internal stakeholders and cross-functional teams to scale program recruitment• Built and managed strategic partnerships for program awareness and direct marketing channels• Consulted business partners through go-to-market boot-camps to reach existing and new customers for their business applications -
Product Marketing Manager - Key Partner Go-To-Market Lead, Us Developer Experience TeamMicrosoft 2013 - 2014Redmond, Washington, UsUS Key Partner Go-to-Market Strategy Lead• Analyzed previous go-to-market offers for top app partners delivering an innovative business development model with marketing consultations and a new app marketing offer that lowered costs by 90%, hit 50% (250) of the full year goal of App downloads and ratings in two months and increased partner satisfaction.• Developed and launched 250 app marketing campaigns across Facebook, Twitter, targeted email lists, video series, Bing Ads and Microsoft websites that in two months generated 120 million views, 350k clicks to download and increased app ratings by more than 300% for top Windows 8 and Windows Phone partners.• Operations and Team Management: Designed operations process and trained team to deliver marketing offer; managed 800k budget to less than 1% variance; trained and coordinated team of 35 internal stakeholders and external vendors for business engagements, offer delivery and communication channels.Awards:US Marketing & Operations Marketing Excellence Award for Go-to-Market Social Media Campaigns in Q4 of FY14 (April-June 2014) - Award to less than 10% of marketing organization each quarter for exemplary and innovative marketing campaigns.
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Product Marketing Manager - National Startup Lead, Dev & Platform EvangelismMicrosoft 2012 - 2013Redmond, Washington, UsUS Startup Lead• Created and implemented national operations standards for US Startup business managing a 1.2 million dollar budget, coordinating a team of senior leaders and presenting monthly business reports to leadership• Designed and launched an innovative Student Startup Online Accelerator and in-person five day bootcamp that exceeded partner satisfaction goals by 11% points and changed Microsoft’s global engagement strategy.• Developed comprehensive analysis of US Startup industry around Mobile and Cloud including a national survey, focus groups and one-on-one interviews that identified the major trends, needs and proposed strategic direction for Microsoft's engagement with startups that influenced senior leadership and informed FY14 strategic direction.Awards:• Won the North American Partner Excellence Award in August 2013 for delivering the Student Startup program awarded once a year to less than 2% of the entire North American Microsoft team.• Awarded top 10% performer in fiscal year 2013 after only 9 complete months in role.
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Product Marketing Manager Intern, Developer And Platform EvangelismMicrosoft May 2011 - Aug 2011Redmond, Washington, Us·Conducted client profile and market targeting analysis for a new $8mm product line resulting in a new value proposition. Analysis included: modeling customer profile from FY sales, data from survey of 2,000 customers and interviews with 20 national field representatives. ·Developed and presented to senior management team a go-to-market strategy with a target market identification, positioning statement, messaging strategy and call-to-action that informed budget allocation and strategic decisions for FY12.·Presented lead identification strategies from analysis of survey data, focus groups and interviews that was approved by senior directors and presented at the annual world-wide sales meeting to the global sales force.
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Executive Director/Chilean Board Of DirectorsVe Global Jun 2008 - Jul 2010Santiago, Rm, ClCommunity development organization that trains volunteers to provide educational programs for at-risk children living in Santiago; 501(c)(3) status in US (2006) & Chile (2008)Strategic•Led and managed an international team of 9 full-time staff, 25 volunteer staff, and more than 150 part-time volunteers who delivered $1.3 million of service work a year•Established Chilean Board of directors and defined organizational, communication, legal and reporting protocols for both the North American and Chilean Board of Directors•Developed and executed a resource development strategy that mobilized the VE Network across 6 countries and 20 cities, increasing fundraising by 150%, recruiting 700 new donors, and diversifying donor types•Created and implemented novel Partnership Program to expand VE’s volunteer capacity, project impact, and donor base, providing more than $80,000 of support and 600 volunteer hours annuallyOperational•Enhanced core Volunteer Curriculum resulting in 60% of volunteers extending their length of stay by more than 90 days and the recruitment of more than 300 volunteers from 35 countries•Implemented “Management by Objectives” at the board and employee levels to improve organizational effectiveness, individual and board accountability, and employee empowerment•Launched and optimized new website yielding a 100% increase in traffic and 25% increase in applicants•Selected, configured, and deployed Salesforce CRM system to improve funding and operations analysis -
Product ManagerBusiness News Americas Jun 2006 - Jun 2008Vitacura, Santiago Metropolitan Region, Cl -
Project Manager / Associate Operations ManagerGeneral Orthodontic / Invisalign Consulting Service Nov 2004 - Apr 2006
Brooke Lloyd Skills
Leadership
Business Strategy
Management
Product Marketing
Start Ups
Entrepreneurship
Business Development
Marketing
English
Marketing Strategy
Nonprofits
Competitive Analysis
Strategic Partnerships
Go To Market Strategy
Fluent In Written And Spoken Spanish
Fundraising
Strategy
Spanish
Brooke Lloyd Education Details
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University Of Virginia Darden School Of BusinessGeneral Management -
Wesleyan UniversityGovernment
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St. Paul'S School
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Wesleyan UniversityLatin American Studies
Frequently Asked Questions about Brooke Lloyd
What company does Brooke Lloyd work for?
Brooke Lloyd works for Open My Tab Llc
What is Brooke Lloyd's role at the current company?
Brooke Lloyd's current role is Marketing and Product Strategy | Philanthropic Tech | Social Impact.
What is Brooke Lloyd's email address?
Brooke Lloyd's email address is bl****@****bal.org
What is Brooke Lloyd's direct phone number?
Brooke Lloyd's direct phone number is +125194*****
What schools did Brooke Lloyd attend?
Brooke Lloyd attended University Of Virginia Darden School Of Business, Wesleyan University, St. Paul's School, Wesleyan University.
What are some of Brooke Lloyd's interests?
Brooke Lloyd has interest in Children, Education, Economic Empowerment.
What skills is Brooke Lloyd known for?
Brooke Lloyd has skills like Leadership, Business Strategy, Management, Product Marketing, Start Ups, Entrepreneurship, Business Development, Marketing, English, Marketing Strategy, Nonprofits, Competitive Analysis.
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