Brooke Logan Email and Phone Number

Building and guiding a product team responsible for global Genuine Parts Company Commerce Experiences. Responsibilities include unified management of customer data and unified digital experiences personalized for Pro (B2B), Store, and Driver (B2C). Responsible for the following: Strategic product vision: Partnering with business unit leadership to understand large opportunities and how these opportunities may be addressed across multiple product teams. Delivery and execution: Ensuring domains and product teams have appropriate OKRs and are aligned with higher-level vision and strategy. Evangelizing modern product methodology and mentoring team members in all roles on outcome-based execution. People: Defining product organizational structure while hiring and retaining world-class product talent. Serving as a coach and leader to the product team to encourage growth and long-term success.

Responsible for the multi-billion dollar B2B (PRO) digital business including PROLink (eCommerce site), 3rd party integrations, and TRACS (NAPA shop management system). I define and evangelize the strategic vision for digital while building a supporting digital business team. My team consists of product managers, site merchandising + marketing, and production support.

What I did: Led a diverse product and search team, providing mentorship and support as they executed within their agile teams.Established and communicated the business strategy for HDSupplySolutions.com to deliver a world-class shopping experience for customers.Created a detailed roadmap for the core shopping funnel including account management. Assessed the revenue impact of proposed initiatives, then requested and allocated funding for those initiatives.Collaborated cross-functionally to drive alignment and create the corporate digital strategy.Established and maintained vendor partnerships. Conducted capabilities assessments, negotiated contracts and collaborated with established vendors to influence their roadmaps and initiatives.

What I did:Created the digital roadmap for shopping (homepage, category pages, list pages, detail pages, site search, and navigation experiences) by collecting ideas, assessing revenue impact, creating an annual plan, requesting funding from the SLT, and executing the plan within the agile team.Defined, monitored, and reported on key performance indicators and measures of success for the core shopping funnel on hdsupplysolutions.com to support the annual plan.Collaborated cross-functionally to understand use cases, requirements, and preferences from varying parts of the enterprise. Key stakeholders included sales, merchandising, and marketing.Worked with cross functional partners to assist in creating their digital strategy - conveying ideas, best practices, and capabilities within the digital space.Traveled to sales regions to present on the topics of digital strategy and functionality to further the education of the sales team.Mentored other product managers in defining their annual strategic plans, measures of success, and projected revenue impacts. Shared knowledge of capabilities from in-depth competitive analysis in eCommerce and the B2B space.Worked tactically to create user stories with the BA team and drive those stories to completion via agile development teams.

What I did:Led the re-design of the MAXIMUS.com corporate website to better showcase the company's technical capabilities and value proposition.Implemented new third party solutions for feature sets across state websites based on a new strategic direction. Led the RFP and contract negotiation for these solutions.Created long term strategic plans for the implementation of frictionless insurance selection processes (research through selection/checkout).Collaborated with external partners (UX and development agencies) to drive innovation on the MAXIMUS website template, which was utilized across government-sponsored insurance sites.Designed and authored (via DRUPAL) public-facing websites for several state insurance offerings.

I served as a Product Owner for both lowesforpros.com and lowes.com, so I am experienced in both B2B and B2C ecommerce. Most recently, I worked on the re-platform and re-design of lowesforpros.com with the goal of utilizing the lowes.com technology stack while providing pro-specific features for B2B customers. My main focus was the core shopping funnel (product list page, product detail page, cart, and checkout). I also worked on features such as tax exemption management, quick order functionality, pro-specific pricing and promotions, and organizational structures. Prior to lowesforpros, I served as product owner for the Product Detail Page during the lowes.com site re-design, which recently won site redesign of the year from Internet Retailer. In short, I worked to make a complex page simpler to better serve our customers whether they were shopping from home or using the site to guide purchasing decisions in-store. Prior to the lowes.com redesign, I served as the product owner for the list page and owned the development of client agnostic services (Lowe's APIs) - building RESTful services to support enterprise needs. As a PO, I had traditional Agile Product Owner responsibilities, but tried to excel through deep product expertise. Responsibilities included: -Understand the impact to business, to the user experience, to CSAT -Appropriately prioritize the backlog -Groom stories, sprint plan, and participate in retrospectives with my team -Communicate and work cross functionally to support the omnichannel business strategy

Served as product owner for the product locator feature release to Lowe’s mobile with Point Inside (vendor). This role was important in my career development. Not only did I learn about mobile apps and mobile web, but I learned about store planning with autoCAD and store blueprints, and associating planograms to those drawings. -Ran a proof of concept to understand customer/associate needs, including a demo app -Collaborated with Lowe’s mobile POs to create the user experience in consumer and store employee mobile applications and on mobile web-Conducted iOS demos and lunch and learns at Lowe’s corporate offices (NC and NM) focused on corporate employees, including contact center support teams-Coordinated cross functional deliverables to ensure Lowe’s went to market with a consistent experience across all channels -Strategized with cross functional team members to recognize impactful messages and mediums for deployment At the same time, I gained knowledge of Business Process Modeling and Rational System Architect. I worked with merchandising on their Accelerated Product Line Review process, which gave me a great understanding of merchandising and product assortment selection. I also helped create a QA process for in store resets. I conducted post project review meetings with teams responsible for resets. This contributed to my success in understanding the complexities of product location data. I spent time in stores, which provided an omnichannel perspective.

My primary focus was EDI, but I also began to understand Lowe's. Most notably, I gained knowledge in transportation (import and domestic), vendor onboarding, and merchandising/replenishment processes. I spent time on each of the two EDI teams at Lowe's - the implementation team (on boarding new vendors and new EDI documents) and the production team (supporting existing vendors and processes across the enterprise).

I began to understand the full SDLC. I worked with developers and end users. At a small company, I was able to serve as project manager, product manager, developer (creating and implementing EDI maps and software configurations), trainer, and customer support. I utilized LEAN techniques as well as X12 / EDIFACT / EMBARQ EDI standards. Partnered with:Wal-Mart / Target / Tyson Foods / NEXCOM / Tropicana / ConAgra Foods / Rite Aid / Abitibi