Brooke Long Email & Phone Number

Scottsdale, Arizona, Us

Scottsdale, Arizona, Us

Nashville, Tennessee, Us

Championing the development of the Revance brand and identity in Nashville through curated events and experiences.

Herndon, Va, Us

• Develop brand aligned strategy for three Deltek annual events: Deltek Insight (3,500 internal and external attendees), President’s Club (300 top performing internal attendees), Sales Kick Off (800 internal attendees).• Maintain event budget and financial reporting of $5 million annually.• Negotiate and execute all event related contracts including event venues, speakers, entertainment, production and destination management companies. • Direct and coordinate the activities of venues, vendors and contractors as required to successfully execute all aspects of each event. • Collaborate with 3rd party event management agency to plan and execute site surveys and planning visits. • Work in conjunction with talent agencies to contract and produce rider requirements for high level artists. • Work in conjunction with speakers bureaus to secure high-level event speakers. • Collaborate with marketing and communications staff to develop event brand and marketing trademarks per brand guidelines. • Provide timely post-event analysis, budget reconciliation and attendee survey results to key internal stakeholders. • Serve as team subject matter expert on C-Level executive communication. • Exceptional Accomplishments: Managed session speakers and session content for annual 3,000-person user conference (Insight) using CMS scheduling software. Content management included 350 breakout sessions, 225 speakers and 35 internal product-marketing tracks. Managed annual Executive Symposium conference in conjunction with Insight for over 300 C- Level attendees. This included experience design, budget development, meeting content and post event return on investment reporting.

Herndon, Va, Us

• Established and managed overall business plan for Deltek customer loyalty program through engaging marketing campaigns. • Collaborated with various business units (Product Marketing, Public Relations, Marketing, Sales, Customer Success, Cortege and Field Events teams) on marketing materials for customer loyalty program. • Created and drove a strategic, top-tier customer referral platform that drives revenue using Salesforce and RO Innovation tools.• Created and implemented customer reference program giving Deltek sales team the ability to track referrals, review customer history and create sales timelines.

Herndon, Va, Us

• Supervised, directed and coordinated the activities of personnel, subcontractors and vendors as required to successfully execute all aspects of each event.• Managed $1.25 million food and beverage minimum for annual user conference.• Managed and executed internal sales kick-off meeting for 300 attendees with $500,000 budget.• Worked with local destination management company to manage 3,000-person block party in Downtown Nashville with high-level entertainment and VIP attendees.• Planned and managed annual client holiday party with over 1,200 C-level attendees. The event secured a $30,000 deal and potential for a half a million dollar deal in 2013.• Worked with large venues, including Grand Ole Opry, Country Music Hall of Fame and Dallas Cowboys Stadium for dinners and concerts.• Worked in conjunction with talent agencies to hire and execute contract and production rider requirements for high level entertainment (included Train, Barenaked Ladies and LOCASH).• Through email campaigns and fostered relationships, increased attendance from previous year from 72 to 102 C-level attendees for annual Executive Symposium conference.• Worked with communications staff to develop brand, marketing labels and tools for events.• Provided post-event analysis, budget recaps and participant feedback and incorporated learning into future plans.

• Directed the planning and execution of 10 federal executive events per year, working directly with Chief Information Officers and Chief Technology Officer’s as guest speakers. • Coordinated and managed annual client holiday party with over 1,000 attendees, securing over $50,000 in company revenue. • Increased event revenue by $100,000 year over year.• Assisted the company sales team with 10,000 attendee leads in 2010. • Negotiated and executed event venue contracts utilizing standard best practices for risk mitigation. • Coordinated venue logistics including site selection, contract negotiations, meeting space allocation and catering.• Developed marketing campaigns for all events, including web site advertisements and promotional email blasts.• Served as liaison with company sales team for event sponsorships

Winchester, Virginia, Us

• Assisted the Vice President of Sales, Vice President of Field Sales and Vice President of Marketing for The Home Depot account.• Planned three national sales meetings with over 200 attendees. • Prepared travel and hotel arrangements for Vice Presidents. Organized team building activities.• Maintained relationships with local catering companies and hotels.• Prepared travel and hotel arrangements for vice presidents.• Interacted daily with internal staff at all levels.

Los Angeles, California, Us

• Responsible for marketing projects for Warner Bros. and DreamWorks films.• Assisted with promotional events for movie screenings.• Developed relationships with media contacts.• Assisted in writing press releases and newspaper breaks.