Brooke Maynard Email & Phone Number

Tampa, Fl, Us

Lutz, Fl, Us

Tampa, Fl, Us

Promoted to VP Demand Generation where I specialized in creating integrated campaigns and field marketing programs to drive pipeline and secure revenue.

Tampa, Fl, Us

Promoted to VP of Marketing

Tampa, Fl, Us

Managed all facets of marketing for the commercial division which consisted of a team of 15 marketers who specialized in product marketing, digital, social media and communications, content creation, demand generation and events.

Boston, Massachusetts, Us

- Responsible for the acquisition marketing and strategy for 4 acquisitions which included: Acquisition communications, marketing programs integration, digital alignment and consolidation, social media consolidation, re-branding initiatives, team restructure, budget recommendations based on new programs and products added to the portfolio- Founding member of the marketing department, established budget, agency support, programs, and digital programs for the organization at a time of immense growth- Led the demand and lead generation efforts for the business, driving 400% revenue growth from 2017 to 2018- Ran the following departments - Digital, Brand, Product Marketing, Content, Social, Marketing Ops, Events, Customer Marketing, and Demand Gen- Manage the global events strategy for the company including field marketing, trade shows, and user group meetings - Responsible for the demand and lead generation efforts for Validity and. it's suite of solutions including digital, event, brand, and listings- Work side-by-side with the sales organization to ensure lock-step strategy and alignment- Established customer marketing program which focuses on NPS, upsell, cross-sell, retention and win-back - Stood up Validity.com, SEO programs, and PPC, and brand- Manage brand, digital marketing, and customer communications strategy- Develop marketing plans, manage the overall marketing budget, webinar strategy, and MarCom solutions

Tampa, Florida, Us

Led the firm's marketing organization through the implementation and optimization of various digital and traditional marketing initiatives to drive awareness, brand, digital expansion, and marketing ROI. - Implemented a new responsive website- Established new intake processes to drive better case alignment with attorneys from the company website, PPC, and online chat- Delivered advertising programs to ensure greater exposure throughout the US- Implemented a company-wide CRM to manage business development, attorney cases, and professional development- Managed all events - Everything from intimate lunch and learns, to disaster relief seminars, hurricane conferences and more- Created video marketing strategy, blog optimization and content creation, and revamped internal marketing budget to better align with business objectives.

Newcastle Upon Tyne, Gb

Responsible for the HR & Payroll domain marketing including Sage People (global product) and Sage Payroll Services. - Develop and execute measurable demand and lead generation campaigns that drive revenue for our HR and payroll product lines. - Collaborate and plan marketing initiatives alongside product marketing, sales, marketing operations, digital, inbound and web marketing teams in the planning and execution of various campaigns. - Lead the team established to support the marketing strategy for People and Payroll, adhere to budget recommendations, report on performance and specific KPIs, and showcase the accomplishments of the team to our executive leadership when needed. - Supervise multiple programs and people specifically driving PPC, web, content marketing, live events, email marketing, telemarketing, direct mail, trade shows, and other digital avenues to support revenue goals and generate sales pipeline. - Project manage in Salesforce.com and Workfront as well as monitor the campaign performance and spend in SAP. - Manage paid media performance, budgets, and agency activities across various paid channels.- North American lead for the global category campaign for People & Payroll. - Assumed product marketing roles throughout tenure as needed to support marketing initiatives and campaign developmentKey expertise : Digital transformation, content strategy, product marketing, marketing, brand, communications, public relations, social media, digital strategy, lead generation, demand generation, channel marketing, leadership, people management

Newcastle Upon Tyne, Gb

Accountable for driving the digital marketing strategies for Sage Human Resources and Payroll product offerings in North America, which includes Sage HRMS (human resource management system), Sage People, and Sage Payroll Services brands.Responsible for developing marketing campaigns both locally and globally to ensure lead and demand generation initiatives which support sales and ensures alignment with the business objectives. Closely review and report on marketing analytics to ensure positive ROI; determine the best creative approach to tell our story to market; ensure proper messaging and positioning, deliver content creation, drive lead gen activities, and ensure digital marketing tactics are in place to execute against quarterly marketing plans.

Newcastle Upon Tyne, Gb

Manage the strategy and execution of customer marketing initiatives for Sage HRMS across an integrated marketing team. Specific programs include content marketing, interactive, email and digital strategy, direct mail, cross-sell, customer retention, and the customer life-cycle.

Chicago, Il, Us

Managed the corporate restructuring and turnaround firm’s overall marketing efforts with specific attention to refining the company’s brand, increasing the digital footprint, and expanding market awareness through a comprehensive content strategy. During my tenure I implemented and trained the Sales and Marketing teams on the recently adopted CRM solution, redesigned the corporate website, and applied digital and social media strategies across multiple platforms to drive awareness of the firms capabilities. Additional responsibilities included Sales support, SEO and AdWords management, corporate communications, and web solutions.

Tampa, Fl, Us

Tampa Bay & Company is the official marketing organization for Hillsborough County. In this position, I was an official spokesperson for the organization and worked with media within the U.S. and internationally to promote the destination to leisure and business travelers. With expertise in media placement, media familiarization trips, press releases, corporate communication, sports and convention communication, TV and radio placement, I was able to build the Tampa tourism industry through room-night revenue.

Sahlman Williams (now named At The Table) was a boutique marketing and public relations agency that focused on the retail, restaurant, event and food commodity sector. Client accounts I led included Tiffany & Company, Maggiano’s Little Italy, The Palm Restaurant, Robb & Stucky, the Georgia Pecan Commission, Chipotle, Blue Bell Ice Cream, the Tampa Theatre and more. In this role, I managed philanthropic endeavors, event management, media relations, event relations, product launches, new market entry, and customer loyalty programs.