Brooke Mcallester Email & Phone Number

Portland, Oregon Metropolitan Area

Portland, Oregon, United States

• Train and lead a team of 7 Search Specialists while maintaining a book of 25-30 clients
• Develop departmental training and onboarding material for new hires and tenured Search Specialists alike
• Evaluate campaign builds to ensure high quality and further development of skills
• Analyze large data sets within Google Ads and Microsoft Advertising to present opportunities for growth to Account Managers and clients
• Collaborate with other department leaders to develop efficient internal processes that match an ever-evolving industry

Portland, Oregon Area

• Managed $2.5+ million in annual ad spend across Google Search, Shopping, Display, YouTube, and Microsoft networks
• Assisted team members with client escalations and underperforming accounts
• Created in-house resources and led presentations for new hire training process
• Reviewed and provided feedback on campaign builds to ensure high-quality
• Awarded 'SMB PSS Team Player 2021'/’Beyond The Call of Duty 2022’ Nominee

Portland, Oregon Area

• Engaged with a variety of business owners to fully understand priorities and brand goals
• Built and managed Google and Microsoft Advertising ad campaigns for small to medium-sized businesses
• Provided analysis of existing PPC campaigns in order to optimize account performance
• Collaborated with Account Managers to produce and deliver successful campaigns
• Identified and reported on key performance indicators
• Remained current with industry trends

Oregon, United States

• Collaborate with small business owners to establish a functional and visually appealing website that supports their brand goals.

Welches, OR

• Designed fliers, ads, business cards, logos, etc. for mid-sized resort
• Collaborated with multiple department heads through meetings and emails to promptly produce well-thought-out content
• Conceptualized a brand image that created cohesion throughout the property

Welches Oregon

• Organized and assisted Head Professional with golf tournaments/special events
• Managed lower level associates by allocating tasks and creating the weekly schedule
• Gained seven years of customer service experience

• Gathered, analyzed, and discussed content related to the Rwanda genocide in collaboration with Lewis & Clark Professor

Bachelor Of Arts - Ba, Rhetoric And Media Studies, Senior

Activities and Societies: Women's Basketball Team Manager and Lambda Pi Eta

Education record

Activities and Societies: Varsity Basketball, Varsity Soccer, Track, National Honors Society, Senior Class President, Leadership