Brooke Miller Farrar Email & Phone Number

Initiated the commercial engagement function for the organization, including: commercial communication, meetings management and trade show planning. Day-to-day responsibilities include mapping out the business-critical activity within each of those areas to ensure overall connectivity to the mission and culture of the organization, as well as to.

• Developed and executed master communication plan for sales organization, ranging from day-to-day business updates, performance leaderboards and the introduction of key sales initiatives.
• Integrated corporate messaging and scorecard objectives into sales updates to ensure connectivity to the overall mission of the organization.
• Established library of commercial communication content.
• Launched engagement opportunities, through pulse surveys and text message campaigns, for the sales organization that were instrumental in both reducing turnover and creating a positive environment for new hires.
• Continued involvement with the National Sales Meeting and other sales events, focusing predominantly on communication needs, mainstage/keynote presentations and recognition and award opportunities.
• Served as Corporate liaison for Field Sales Advisory Board and Communication Lead for Women in Leadership Program.

• Redesigned onboarding and new hire experience for sales organization by leading a cross-functional workstream, resulting in a more uniform internal process, as well as positive experience for new hires.
• Oversaw and elevated the communication process for sales organization, including drafting content and internal presentation materials.
• Introduced a streamlined process for internal content gathering for sales communication needs, which in turn led to more impactful messaging.
• Served as the communication lead for National Sales Meeting and other sales events.
• Led planning and execution efforts for President’s Club.

• Single handedly responsible for multifaceted support to executive sales management team in various work streams.
• Participated as a Core Team Member in the planning and execution of the National and International Sales Meetings.
• Led planning and execution efforts for Executive’s Club.
• Created various internal sales communication pieces.
• Produced quarterly reports regarding proper utilization of sales FTEs and other business metrics, as well as monthly dashboards with Finance.

• Coordinated the planning and execution of sales related meetings and events.
• Provided administrative support including T&E, presentation materials, sales reporting and maintaining department budget.

• Generated dynamic advertising and marketing campaigns for businesses in Raleigh-Durham market utilizing a range of Curtis Media stations and digital services

• Managed Student Division of Inside Sales Team which generated $4.9M in sales during 2008 – 2009 academic year.
• Directed the sales efforts of 35 Inside Sales Representatives and 2 full time Managers in corporate headquarters and satellite office in Newark, Delaware.